tarrant water

TarrantRegionalWater Districtwww.TRWD.com

OUR VISION, MISSION AND .................. 1

MESSAGE PILLARS

THE QUICK FACTS ................................. 2

LOGO COLORS ..................................... 3

GRADIENT EFFECTS ............................... 4

SECOND COLORS ................................. 5

TYPEFACE ............................................ 6

LOGO SPECIFICS .................................. 7

COMPANY STYLE .................................. 8

LOGO FILES ......................................... 9

SOCIAL MEDIA .................................. 10

WEBSITE ............................................ 11

CONTENTS

Logo Standards

Logo Standards 1

Deliver a reliable, resilient supply of

water to the public at the lowest

cost and highest quality possible.

Reduce the risk of flooding in

our communities with depend-

able flood damage reduction

infrastructure and operations.

Enhance the quality of life in North

Texas communities by creating

recreation opportunities around

TRWD infrastructure to enable

active lifestyles.

OUR VISION, MISSIONS AND MESSAGE PILLARS

OUR VISIONEnriching Communities, Improving the Quality of Life

OUR MISSIONS

BRAND MESSAGE PILLARS

WATER SUPPLY TRWD provides water to more than two million people in an 11-county service area, making it one of the largest water

suppliers in the state. The District provides raw water to more than 30 wholesale customers in North Central Texas, including

the cities of Fort Worth, Arlington, Mansfield and the Trinity River Authority.

FLOOD PROTECTION TRWD was created in part during the 1920’s to help protect Fort Worth from devastating floods that wreaked havoc on parts

of the city. Since that time, the District has played an active role in protecting citizens and properties along the Trinity River.

For decades, the District has worked closely with the U.S. Army Corps of Engineers to maintain a 27-mile levee system built

in the 1950s. In addition to owning and maintaining the levees, TRWD has also taken on additional projects along the river

through the years to reduce the risk of flooding. We also maintain two lakes in Tarrant County: Marine Creek and Cement Creek

that provide additional protection to the city during flooding events.

RECREATIONMuch of the infrastructure TRWD has built for flood protection and water supply purposes provides excellent recreational

opportunities for the public we serve. TRWD’s Trinity Trail System, which connects to City of Fort Worth trails, spans more

than 70 plus miles through 31 neighborhoods and 21 parks. It provides millions access to recreational opportunities and

popular destinations along the river and throughout the city. A revamped Twin Points Park built by the District offers patrons

access to the popular Eagle Mountain Lake through a boat ramp and swim beach. Eagle Mountain Park, located on the east

side of the lake, provides families an opportunity to experience nature at its best via hiking and walking trails. Marine Creek Lake

Trails and Airfield Falls are also popular destinations amongst recreation enthusiasts.

WATER SUPPLY FLOOD PROTECTION RECREATION

Logo Standards 2

THE QUICK FACTS

THE QUICK FACTS

HOW MANY CUSTOMERS DOES TRWD SERVE?The district serves four initial contracting parties from the amendatory contract – the cities of Fort Worth, Arlington, Mansfield

and the Trinity River Authority; 27 municipal customers with contracts that range from 20 to 40 years; 11 industrial customers;

and 15 irrigation customers.

WHERE ARE WE LOCATED?Our taxing district, primarily centered in Fort Worth, was established in 1949 to fund the Fort Worth floodway. View the

taxing district boundaries.

TRWD’s service area stretches across 11 counties in North Texas, from Lake Bridgeport in the far northwest to Cedar Creek

and Richland-Chambers reservoirs in the far southeast.

HOW LONG HAVE WE BEEN HERE?TRWD was founded in the 1920s after torrential April 1922 rains dumped 11 inches of water in Fort Worth. Seventeen

breaches in Trinity River levees resulted in a massive flood killing at least 10 people and more than $1 million in damages.

On October 7, 1924, an election was held to create the Tarrant County Water Improvement District No. 1, to allow taxation

and to elect five directors. Two years later, voters approved a 1925 recommendation by the Board of Directors to become

a water control and improvement district.

OUR LEADERSHIP Tarrant Regional Water District is led by a publicly elected five-member board.

HOW ARE WE FUNDED?TRWD is supported by three funds. The Revenue Fund that receives 100% of the water supply sales. This is the only income

for this fund. The Revenue Fund funds reservoirs, pipelines and the wetlands; future water supplies studies and projects;

and the operations and maintenances of TRWD pipelines and structures.

The General Fund is supported by tax revenues. TRWD’s current tax rate is 0.0287 cents per $100 valuation, which is the

lowest in Tarrant County. This tax pays for the operation and maintenance of the 27-mile Fort Worth Floodway that protect

more than $1.2 billion in assets in Fort Worth.

The third fund is the Contingency Fund. This fund is supported by TRWD owned oil and gas leases. This money funds

special projects and recreation amenities like Twin Points Park, Eagle Mountain Park and trailheads along the Trinity Trails.

Logo Standards 3

HTML/HEX #

Panton Coated

Pantone Uncoated

CMYK Build

RGB Build

LOGO COLORS

TarrantRegionalWater District

1

1 2 3

3

2

0096D6

PMS 2925 C

PMS 2995 U

C 85

M 24

Y 0

K 0

R 0

G 150

B 214

71C5E8

PMS 2985 C

PMS 2985 U

C 50

M 0

Y 0

K 0

R 190

G 207

B 246

8DC63F

PMS 361 C

PMS 360 U

C 50

M 0

Y 100

K 0

R 141

G 198

B 63

Light Cyan Lime GreenCyan

Logo Standards 4

GRADIENT EFFECT

TarrantRegionalWater District

12

HTML/HEX #

Panton CoatedPantone Uncoated

CMYK Build

RGB Build

HTML/HEX #

Panton CoatedPantone Uncoated

CMYK Build

RGB Build

0096D6

PMS 2925 CPMS 2995 U

C 85M 24Y 0K 0 R 0G 150B 214

71C5E8


C 50M 0Y 0K 0 R 190G 207B 246

8DC63F

PMS 361 CPMS 360 U

C 50M 0Y 100K 0 R 141G 198B 63

Light Cyan

Lime Green

Cyan

+

+

=

=

1

2

71C5E8


C 50M 0Y 0K 0 R 190G 207B 246

Light Cyan

Logo Standards 5

Cyan Lime Green Navy Blue Gray Light Gray

SECONDARY COLORSThe secondary color palette encourages variety among designs. The three options provide neutral options to the company

brand colors. These colors can be included as accents, backgrounds, or pops of color, but require care to avoid brand

confusion.

SECONDARY COLORS

HTML/HEX #

Panton Coated

Pantone Uncoated

CMYK Build

RGB Build

00416B

PMS 7694 C

PMS 2955 U

C 100

M 35

Y 0

K 60

R 0

G 65

B 107

939598

PMS Cool Gray 8 C

PMS Cool Gray 8 U

C 0

M 0

Y 0

K 50

R 147

G 149

B 152

DCDDDE

PMS Cool Gray 4 C

PMS Cool Gray 2 U

C 0

M 0

Y 0

K 15

R 220

G 221

B 222

Gray Light GrayNavy Blue

COMPANY COLOR PALETTE

Logo Standards 6

TYPEFACES

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijk lmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890






Book

Medium

Demi

Bold

Ultra

Avenir

Arial

TYPEFACE | ITC KABEL STDITC Kabel STD font is available in a number of weights that allows versatility across a wide range of designed and printed applications.

The main Kabel Std font is ITC Kabel Std Book. ITC Kabel Std Book or as a extra option Avenir should be used for most branding

materials, both print and online if possible. For headers or important text, use ITC Kabel Std Bold or Avenir Heavyv font.

Webpages can be an exception, the range of fonts that webmasters can select for webpages are not as wide as other programs.

For that reason, Arial is the best selection on website pages.

WEB TYPEFACE

Logo Standards 7

The TRWD Logo should have a margin of clear

space on all sides around it equal to half of the

TRWD typeface x-height.

No other elements (text, images, other logos, etc.)

can appear inside this clear space.

The logo must be used in the exact layout received.

You may not change scale or proportions.

½ X-Height

½ X

-Hei

ght

½ X-H

eight

½ X-Height

LOGO SPECIFICS

CORRECT SPACING:

Approved Not Approved

We can’t use only the TRWD initials.

We can’t use the TRWD initials & Tarrant Regional

Water District without the top design.

The logo proportions must not be distorted or

warped in any way.

Logo Standards 8

COMPANY STYLE

www.TRWD.com

Logo Standards 9

LOGO FILES | APPLICATIONS & USEThese are suggestions that have been prepared in anticipation for a variety of typical applications, reproductions and file

type requirements. Please refer to the information below when determining which logo file type and color profile is most

for your desired usage.

Best for guaranteeing exact Pantone matches when used in embroidery, paint colors etc.

Best for general printing purposes like letterhead and other marketing collateral.

Best for web or screen based applications.

Best for any situation where color is not appropriate or necessary.

Best for applications where designers or other users require an infinitely scalable vector format.

Typically mos appropriate for web or use in purely digital applications. This file type has a

transparnt background and can be used in place of a JPEG.

PMS

CMYK

RGB

BW

EPS

PNG

FILE TYPES

COLOR PROFILES

LOGO FILES

Logo Standards 10

OUR VOICE We present our messages with a positive attitude, but are honest and transparent in the information we share. We value our

employees, customers and the communities we serve. We enjoy belonging to our community and push the envelope with

innovation. We care about our planet and protecting its resources. We are energetic and enthusiastic about events and growth

in North Texas. We believe in what we do and accept when we make a mistake. We do not give too much technical information

to not confuse the public. We love to converse and enjoy asking questions. We are optimistic but realistic. We tell the truth.

TRWD SOCIAL MEDIA CHANNELS

SOCIAL MEDIA

CHANNEL PROFILE / DEPARTMENT PAGE OWNER

Facebook

TarrantRegionalWaterDistrict Public Affairs

SaveTarrantWater Conservation

WateiIsAwesome Conservation

ReverseLitter Public Affairs

TwinPointsPark Recreation

PantherIslandCC Sydney O’Connell

Twitter

TRWD_News Public Affairs

TRWD_Water Conservation

ReverseLitter Public Affairs

InstagramTrinityTrails Public Affairs

PantherIslandCC Sydney O’Connell

YouTube TRWDTv

LinkedIn Tarrant Regional Water District

Chart updated 3/24/2020

Logo Standards 11

WEBSITES

APPROVED BOILER PLATEThe Tarrant Regional Water District provides raw water to more than 2.1 million people in 11 North Texas counties, making it

one of the largest water suppliers in Texas. It also manages a 27-mile floodway system along the Trinity River in Fort Worth,

and provides numerous recreational opportunities for the many communities within its service area.

TRWD WEBSITES

WEBSITE URL VANITY URLs

TRWD TRWD.com

Adoptariver.com

adoptariverFW.com

bridgeportcleanup.com

cedarcreekcleanup.com

eaglemountaincleanup.com

iplproject.com

iplproject.net

iplproject.org

Trinity Trails trinitytrailsFW.com

Twin Points Park twinpointspark.com Itsbetterattwinpoints.com

Reverse Litter reverselitter.com

10ontues.com

10ontues.org

10ontuesday.com

10ontuesday.org

Water is Awesome waterisawesome.com

Save Tarrant Water savetarrantwater.com

tarrant water

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