Unit 57: Photography and Photographic Practice

Research of other photographers work (P1, M1, D1)

Photographer:Paste 6 images here include the name & date of image

Theme or focus of images

In all of the photos your eye is always drawn to the product either because it’s been centred or it is the most vibrant thing in the photo. In all of the photos he makes the product bright and exciting and it isn’t dark in any of the photos. Only one photo has an actual person and that is the advert for diet coke and all that is shown is 2 cans of diet coke and a man’s abs, used obviously for sex appeal. All of the photos have a tagline in them also always near the product. The company’s logo is on the majority used also. All of the photos make the product appealing.Composition

Most of the photos look as they may have been taken in a studio with certain positioning and editing in action shots such as photo 1 he would of framed them so you saw the action, so he couldn’t really have zoomed out because anything extra would just be background. But with the diet coke advert I suppose he could have zoomed out more to see more of the man but I think it looks good the way it is because it concentrates more on the product. He frames the adverts so the primary focal point is the product.Techniques usedAll the photos look like they were taken in a studio so the photographer had full control of the lighting so he could have the shutter speed that he wanted but because most of the shots were bright he obviously used a faster shutter speed. There is editing on the last photo to make the dishwasher tray longer and edit the washing up liquid below it. There is also a lot more touch ups elsewhere.

Strengths & Weaknesses

I like how vibrant the images are and how the first thing you look at is the product, also like the work in the background such as the ice explosion in the carling advert. I will probably try to replicate this in my work.

I dislike how some of the photos have way too much writing on the photo and it takes up too much space of the photo and takes away from how good the photo is. So I will try to avoid this.