Task 3: Product and Audience Analysis

Mainly a male audience. Preferably comic book or action fans. People who have seen the individual

Avengers films such as: Iron Man, Thor, The Hulk, Captain America.

Children above the age of 12 who love comics, superheroes and action.

A wide range of social class. Anyone who can afford to go to the cinema to watch it or buy the DVD when it comes out.

Also starring a beautiful woman like Scarlett Johansson wearing tight clothing, teenage boys and men will want to watch the film more because of this.

However starring people like; Robert Downey Jr, Chris Evans and Chris Hemsworth and Mark Ruffalo women will start to watch these films because of these men.

Target Audience

Scheduling & FormatAs a film the scheduling is very different from a TV programme. First of all the film has a set date that it is shown in the cinemas. In this case The Avengers was first shown in the UK, in cinemas, on 26th April 2012.With the film being 143mins (2 hours 23 mins) long, the audience seem to enjoy sitting in the cinema for such a long period.In December 2011 the film was converted to 3D and distributed by The Walt Disney Company.As the film is shown in a cinema the film enhances social integration.The credits at the end of the film give final information as to who was involved in making the film from directors to costume and set designers.

Narrative Elements Heroes and villains battle throughout the film. This shows models of identity. Crucial turning points in the film give the audience pleasure and suspense of the heroes outcome. Stories from the characters individual films begin to unravel in this film. If the audience have seen each film they will understand why that character has been put in that role. Fight scenes are also crucial turning points. The duel between good and evil puts the audience on edge as to who will win. Having the hero protagonists fighting enhances the suspense within the audience.

Cast and Crew

Robert Downey JR

Chris Evans Mark Ruffalo Chris Hemsworth

Clark Gregg Scarlett Johansson

Gwyneth Paltrow

Samuel L Jackson

Stellan Skarsgård

Cobie SmuldersTom HiddlestoneJeremy Renner

Zak Penn Joss Whedon Kevin Feige

Mise En SceneThe film uses a multitude of sets and locations for different scenes throughout the film. Some of these locations included;•NASA Glenn Research centre Cleveland Ohio•Manhattan, New York City, New York•Albuquerque, New Mexico•Worthington, Pennsylvania •Stuttgart, GermanyUsing such a wide range of locations gives insight into how much thought went into the locations and shows the viewer how much expense went into making the film.

CameraA lot of scenes are filmed with a multi-camera set-up allowing action to be captured from several different angles without having to stop and start. Also if they filmed the scene from another angle, it would be completely different from the previous scene.

Some scenes are filmed with just a single camera(usually close ups). This is so the viewer can focus on one thing in the frame rather than focusing on several things at once and also shows more detail of the characters faces and facial expressions.

EditingThe editing process consists of the editors spending months on end piecing together the scenes they have been given by the producers.

The main editors are Jeffery Ford and Lisa Lassek. Ford himself said ‘Due to the visual effects demands we had to sort of split the film in half. She took the first part, through the mountain battle between Iron Man and Thor. I did the rest although, however, there was some cross over. For example, she cut that great scene in the cell between Loki and Widow. Lisa is super collaborative and it was great to work with her. She also had the benefit of having worked with Joss before, so she was able to bring me up to speed on how he liked to work.

Verbal Elements•The Hulk’s tone of voice is a lot lower than the other characters that sounds almost demonic – this gives the audience a sense of thrill as the Hulk talks and his deep voice is emphasised by improving the bass levels in editing.•Thor is the only character with an English accent – this will relate to the British audience and keep them entertained as to how (Australian) Chris Hemsworth portrays an English accent. Social integration•When Gwyneth Paltrow whispers in Tony Stark’s ear the audience don’t hear what she says but this refers to a sexual innuendo addressed moments before – this effects the older generation of the audience because they are more likely to pick up on this than younger viewers.

Sound Elements•Iron Man plays the song ‘Shoot to thrill’ by ACDC when he enters the

courtyard in Germany to assist Captain America in capturing Loki – this impacts the audience because it is a well known song and it adds to the hardcore nature of Tony Stark and Iron Man.•The sounds of the lasers being fired from the Chitauri’s weapons denotes the typical alien laser weapon – the audience can recall on past movie experiences with similar sounds and see how extra-terrestrial life forms have changed throughout the history of cinematography.•The explosions, when Chitauri ships are destroyed, create an atmosphere that makes the audience jump. The sound the ships make are low screeching sounds – this makes the audience scared and frightened at the colossal scale of the ships. Also they are more like actual living things rather than being built so this adds a sense of doubt in the audiences mind, if there is another life form out there, how big can they get?