task two cece green

15
TASK TWO How effective is the combination of your main product and ancillary texts?

Post on 13-Sep-2014

95 views

Category:

Social Media


7 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Task two cece green

TASK TWO

How effective is the combination of your main product and

ancillary texts?

Page 2: Task two cece green

The campaign The campaign that we have created is based around the music video, website and CD digi pak all around are artist.

Website home page

Music video link

Page 3: Task two cece green

The functions of star imageThe star image of our artist is more grunge and mysterious. Our target audience is was aimed at alternative rock, this means grunge rock not rock and roll, and our target age audience is from 17-25.

We have created a very different and alternative look for out artist as we want her to stand out as she is our main selling point. The importance of the star image in our product was critical as we had to have someone that would create the style which we wanted.

Page 5: Task two cece green

Star image

Brought on sites like Itunes

Shown on YouTube

Promotional tool

CD digi pak

Music Video

This is product that is being promoted using close of artist

wesbite

Promotion and publicity

Links cd and video campaign together

Page 6: Task two cece green

Star image in our website

We created a website to fit our genre which is alternative rock. We used a bright colour for her name, against a black and white background as I think the dark colours represent her dark nature. But the green relates to her quirkiness of her music. We put images of her website in her normal ways as we think this helps attract the audience as people are interested in seeing artists in the natural ways. We also put the genre ‘alternative rock’ under her name on the website as this makes it more obvious for the audiences to know what sort of music she creates. Our website also allows promotion and publicity in the online age, this we thought would help because then the audiences can see that she is a modern artist.

Page 7: Task two cece green

Star image in our digi pakWe created a CD digi pak which shows our artists star image. We have used many things, like the picture, bold artist name, barcode etc. which makes our CD pak conventional.

Because our star image is very alternative and organic we tried to make the digi pak quirky to attract the right audience. We did this by using in a zoomed in picture of her unusual makeup and added alternative artwork in the background and her pupil.

Page 8: Task two cece green

Digi paks with similar star imageYou can see that these album covers have very similar designs as our CD pak. They have the same star image as us

Page 9: Task two cece green

Place, product, price and promotion

Page 10: Task two cece green

PlaceWe would have our artists work on Itunes as this is the most popular place to sort, buy and promote music whether they are from big or small artists.

Itunes is a great place to have up and coming artists which ours would be, it is a great place for alternative artists as there you can search for different genres and styles of music you are into.

Lardy kin webiste

Page 11: Task two cece green

Product Our artists has a very alternative edgy vibe about herself, her personal appearance is represents individuality and a strong woman. We have represented her in a way that she is creative and powerful. We did this by using confidence throughout her video which makes her come across as bold and strong.

Page 12: Task two cece green

Promotion

Promotion is a key to selling the artist if you do it in right way according to your target audience. We created a Facebook page which people can share and like, which we posted images and videos of our artist on. This is a good tool for our artist as are target audience are known for using a page like Facebook.We also created a website on Wix to sell merchandise like teeshirts, CD and Vinyl's. We also put up news and events with various images of her in her own environment as well as on her shoot day as this will interest the audience,

Page 13: Task two cece green

Conculsion I have been effective in communicating the star image as a part of a campaign considering the distribution of the product and the brand image. Ultimately the brand image I wanted to promote was alternative rock but with a modern twist, targeting a younger teenage audience. This is important for any campaign or concept for example, in the campaign for example this could be seen as similar to campaign such as Lady Gaga due to our unconventional campaign.

Emily Teadrake from Polydor records argues that the pitch for any concept had to be consistent and marketable star image e.g. making of the Ellie Goulding music video was key to the success of her song. I understand this because I had a visit from Emily teadreke from Polydor records who explained this.

Page 14: Task two cece green

Second, I feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is eerie grudge.

A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about a publicity campaign can ensure success through the engagement with the text as a form of online media – helping spread, circulate and distributing meaning amongst fans.

Page 15: Task two cece green

Finally, I have technically delivered a coherent looking campaign through the use of image and online social media. The music video promotes a release from the album release whilst the website acts as an effective online toll which helps distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option (cite Boyd) amongst the fans and aids me with the marketing and promotion of the album.