1

“Taste the Feeling”: Music

“Taste the Feeling” Anthem Track Coca-Cola created an anthem song for the “Taste the Feeling” campaign that celebrates the experience of drinking a Coca-Cola, any Coca-Cola. Coca-Cola worked with creative music partner Music Dealers to select three independent, emerging artists to write the anthem – Scott Fritz, Jeremy Bircher, and Josh Jones. The voice of the anthem is newcomer Conrad Sewell, London-born, Australia-raised singer songwriter who was featured on Kygo’s breakout single “Firestone” that reached over 300 million Spotify streams and 3 million-plus worldwide sales in 2015.

The campaign song will be featured in a number of “Taste the Feeling” television commercials and will be used in various ways throughout the campaign. The track also includes a new audio signature inspired by the sounds of the experience of drinking a Coca-Cola – the pop of the cap, the fizz, and the refreshment. This new audio signature will replace the five notes from “Open Happiness” and will be used throughout the campaign, including appearing in all of the new television commercials, which can be viewed at www.coca-colacompany.com Sample Song Lyrics It feels good in my heart, in my soul, when you’re right here beside me I don’t ever want this day to end We can watch the waves, have a Coke and just sit here beside me Take a little of my heart again So we can feel forever, Yea feel together, Be real together (CHORUS) No one can stop me when I taste the feeling Nothing could ever bring me down

 

 

  2

No one can stop me when I taste the feeling Nothing could ever bring me down “Taste the Feeling” Remixed Version produced by Avicii ft. Conrad Sewell Coca-Cola collaborated with renowned songwriter and producer Avicii to produce a signature Avicii electronic-inspired version of the original recording of the “Taste the Feeling” anthem featuring Conrad Sewell. This version of the song will be used as the soundtrack for a customizable interactive digital experience that will live at www.TasteTheFeeling.Coca-Cola.com. Audio Signature The new Coca-Cola audio signature came from the iconic bottle and the drink inside. Drinking an ice-cold Coca-Cola is a multi-sensory experience from taking the bottle out of the fridge, to the pop of the cap, the fizz, and the sounds of refreshment. The new audio signature includes sounds reflecting thirst and refreshment inc.:

• Open refrigerator • Ice fizzing • Cheers • Quenching sip • Long drink • Ahhh…

Music in Television Commercials Music is featured in a number of the commercials, ranging from the “Taste the Feeling” anthem by Conrad Sewell to Avicii’s “Hey Brother”.

• “Anthem” TVC and “What’s a Coca-Cola For?” TVC feature the anthem song and the audio signature

• “Break-Up” TVC features the song “Made for You” by emerging artist Alexander Cardinale

• “Brotherly Love” TVC features a new version of the hit song “Hey Brother”

by Avicii  

History of Coca-Cola & Music Coca-Cola has a long-standing history of programs and partnerships in music dating back to the 1890’s. From distributing sheet music for family sing-a-longs in 1905 and “teaching the world to sing” with the famous ‘Hilltop’ commercial in 1971, to most recently a partnership with global streaming service Spotify in 2012, Coca-Cola has delivered music to consumers in the most relevant and

 

 

  3

compelling ways. Throughout the years, music has served to create an emotional connection between consumers and the brand. Artist Bios AVICII

Tim Bergling (a.k.a Avicii) produces the remixed version of the anthem. A Grammy-nominated Swedish DJ, artist and producer, Avicii is a long-standing partner of Coca-Cola having previously collaborated with the brand on multiple projects. In 2014, Swedish songwriter and producer Avicii cemented his place in the firmament of superstar recording artist/DJ’s with the success of his genre-defying debut album, True, on PRMD Records. The album not only satisfied the 25-year-old Swede’s restless creative urge to push musical boundaries, it also upped the ante on what dance music could be by blending the earthy sounds of folk, country, and bluegrass with soaring pop melodies, funky disco jams, and driving house beats. True spawned the 4x-platinum guitar-laden stomper “Wake Me Up,” which hit No. 1 in 81 countries and became the most streamed song of all time on Spotify (over 300 million plays) and the No. 1 most Shazamed song worldwide, while racking up 2.6 billion international streams and 600 million combined YouTube views. His latest release, True, is out now. CONRAD SEWELL

Conrad Sewell’s voice precedes him. The stunning, show-stopping, and soulful delivery has already become the London-born, Australia-raised, and Los

 

 

  4

Angeles-based singer and songwriter’s signature, and now the voice of the new “Taste The Feeling” anthem. Within less than a year, it drove Kygo’s breakout single “Firestone” to over 300 million Spotify streams-and-counting and 3 million-plus worldwide sales. It turned heads on Conrad’s solo single “Start Again,” which went double-platinum in Australia and earned ARIA Award nominations for “Song of the Year,” “Best Pop Release,” and even “Breakthrough Artist.” It caught the attention of Ed Sheeran who invited Conrad to open his sold out 2015 X Australia tour. Now, that voice drives his debut EP, All I Know. Sewell will be opening Jess Glynne’s tour in January 2016.

###