tata motors. sashank

8/9/2019 Tata Motors. Sashank

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TATA MOTORS

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INTRODUCTION


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INTRODUCTION


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Tata Motors Limited is India's largest automobile

company, with consolidated revenues of

Rs.70,938.85 Crores (USD 14 billion) in 2008-09.

It is the leader in commercial vehicles in eachsegment, and among the top three in passenger

vehicles .

The company is the world's fourth largest truck

manufacturer, and the world's second largest bus

manufacturer.

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TATAMOTORS


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Established in 1945, Tata Motors' presence

indeed cuts across the length and breadth of

India.

Over 4 million Tata vehicles ply on Indian roads,since the first rolled out in 1954.

TELCO entered the passenger car market,

introducing three multi-utility vehicles, "Tata

Estate" and "Tata Sierra" in 1991-92 and "Tata

Sumo" in 1995-96.

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TATAMOTORS CONTD


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BRANDING AND STP

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INNOVATION TATA NANO The 1 Lakh Car, People's Car

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INNOVATION

THINKING OUTSIDE THE PATENT BOX

Customer Orientation. REFORGING THE SUPPLY CHAIN / MODULAR

DESIGN REVOLUTION Looking upstream, at suppliers.

Looking downstream at the manufacturing and distribution chain.

complete knock-down (CKD) kits to be assembled and serviced

by local assembly hubs

shorten the go-to-market time

Open Distribution Innovation

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PRICING

Pricing Strategy:Tata Motors give a relative

price advantage as compares to its competitors.

Determinants are: Market Condition

Costs incurred

Profit percentage desired by the Co.

Dealer Profit

Alterations Discounts

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PROMOTIONS


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PROMOTION

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PROMOTIONS


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PROMOTIONS


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PLACE

Channels of Distribution.

Physical Distribution.

Production units in India

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NO OF PLAYERS IN THE MARKET


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MARKET SHARE IN PASSENGERVEHICLE

MARKET


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COMPARISON


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SWOT ANALYSIS

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Tata Motors reported its first annual loss in

seven years due to a slump in global demand and

losses at JLR.

But the situation has improved with 18% growthin total sales at 48,054 units in July 09

Problems in meeting working capital needs so

seeking guarantees from Indian state owned

banks.

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CURRENT SCENARIO


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INDIANAUTO MARKET


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MARKET SHARE IN COMMERCIALVEHICLE


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Current Market Size: 1.89 million units

CAGR: 12%

Expected to reach 3.75 million units by 2014

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INDIAN PASSENGERVEHICLE MARKET


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Tata motors has strategic alliance with Fiat

(2005), it has set up an industrial joint venture

with Fiat Group Automobiles at Ranjangaon

(Maharashtra) to produce both Fiat and Tata

cars.

Tata Motors also distributes and markets Fiat

branded cars in India.

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STRATEGICALLIANCE


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In 2004, it acquired the Daewoo Commercial

Vehicles Company.

In 2005, Tata Motors acquired a 21% stake in

Hispano Carrocera. In 2006, it formed a joint venture with the Brazil-

based Marcopolo.

In 2006, Tata Motors entered into joint venture

with Thonburi Automotive Assembly Plant

Company of Thailand.

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ACQUISITIONS AND JVS


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Tata Motors acquired Jaguar Land Rover(JLR)

for $2.5 billion in march 2008.

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MAJORACQUISITION


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THANK YOU!

Kailas Salgame

Anitha

Bala Subramaniun

Bharthi Raja.

Sashank Puria 27

tata motors. sashank

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