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AD ANALYSIS

GROUP 8

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AD - 1

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About the Ad

1. Basic Features --This is a classic A passage downmemory lane ad, Raymonds is so

popular for.-It can be called a Brand Recall type of

ad.

2. Created by :-The ads were created by Frank Simoes,under the then Bensons (now Ogilvy &

Mather) banner.

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4. Main Objective :To make the audience believe that The

Complete Man is not a myth, he is verymuch existent and comes out gracefullywhen he wears the heavenly suiting ofRaymonds.

5. Target Audience :All young men, to-be weds ,newlyweds, majority of the businessclass.

6. Other characteristics :

- Emotional factor : The emotional

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-The ad is made memorable with thetimeless jingle which plays in the

background and the tagline whichsays Feels like heaven..feels likeRaymonds

-The Raymonds ad series is indeed afine specimen of the blend of emotionwith picture, values with imagery and

the humane side of the Raymonds manwith his persona.

- The piano piece and the short and

simple tagline at the end add to the

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Isko Laga Dala toLife Jingalala

AD - 2

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INFORMATION ABOUTTHE AD

Name of the company: TATA

Name of the product or service: TATA

SKYType of the product :DTH technology

Type of the add: TV commercial add

Possible market(intended audience):

Middle age groups, married couples,tech savvy Indians.

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Analysis

Amir Khan enacts a discussionbetween bride and groom on theirhoneymoon night where in both are

played by him. One half of Aamir is dressed in a

pink salwar-kameez and dupatta,

plays a Punjabi girl, while the otherhalf in a blue sherwani withmoustache.

Bride Aamir insists on Sky

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OBJECTIVE:

With this commercial they want to conveythe message that TATA Sky offers you worldclass technology of UK based company Skyand long standing trust and integrity of the

Tata group.

Through the couples argument, Tata Skyhopes to propagate its theory that no oneunderstands India like the Tatas and no oneunderstands DTHtechnology like Sky.

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AD - 3

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INFORMATION ABOUT AD

First seen: November 08

Ad Message: Introducing Bhartis

new corporate logo and strategicvision, reinforce Airtelsbelongingness to umbrella groupBharti

Target Audience: All Indians

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Description:

This ad campaign highlights theachievements of Indians and ties itwith Bharti and is really an

inspirational ad.The ad introduces Bhartis new

corporate logo and strategic vision,

reinforce Airtels belongingness toumbrella group Bharti.

Of note is the use of Airtels

signature jingle that might be a

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OBJECTIVE :

The advertisement basically tries tocreate a feeling of pride in people forbeing a citizen of a country, where

such great personalities were born. Ittries to create a feeling of patriotismtowards the country and tries to

appeal to the emotional side ofhumans

The highlighting part of this