UNDER THE GUIDANCE OF: KSHAMATA MAM

STRATEGIC MANAGEMENT

GROUP MEMBERS

SANJEEV CHOUDHARY (14)SHRIRAJ BHIDE (13)HARDHIK GANDHI (47)AAKASH LADDA (02)REEMA SINGH (23)PALLAVI KADU (33)

TATA GROUP

INTRODUCTION

MULTINATIONAL CONGLOMERATESEVERAL PRIMARY BUSINESS SECTORS11TH MOST REPUTABLE COMPANY IN THE

WORLD-BY REPUTATION INSTITUTEFIFTH LARGEST STEEL COMPANY IN THE

WORLDFIFTH GENERATION OF FAMILY

STEWARDSHIP

OVER VIEW

JAMSETJI TATA DORAB JI TATASIR RATAN

TATA

JRD TATANAVAL TATA

PIONEERS

Deep rooted history

FOUNDATION

1868-1931

CONSOLIDATION

1932-89

EXPANSION1990 onwards

FOUNDATIONThe seeds of what would mature and

become today's Tata group were laid long years before India became independent.

CONSOLIDATIONThe Tata group ventured into new areas and built on the foundations, in spite of the restraints imposed by a controlled

economy

EXPANSION

The liberalization of the Indian economy unleashed a period of remarkable growth

for the Tata group, in India and worldwide.

Tata ventured in to mergers and acquisitions in the late 1990s.

TATA GROUP OF COMPANIES

ENGINEERING•AUTOMOTIVE•ENGINEERING SERVICES•ENGINEERING PRODUCTS

MATERIALS •COMPOSITES•METALS

ENERGY •POWER•OIL GAS

TATA GROUP OF COMPANIES

CHEMICALS

• TATA CHEMICALS• TATA PIGMENTS• RALLIS INDIA

SERVICES

• HOTELS AND REALITY• FINANCIAL SERVICES• OTHER SERVICES

CONSUMER PRODUCTS

• INFINIT RETAIL• TATA TEA• TATA CERAMICS• TATA MCGRAW HILL

PUBLISHING COMPANY• TATA INDUSTRIES• TRENT

Values

STRATEGIES THAT SUCCEDD

A SPACE OF ITS OWNHOME ADVANTAGEA WORLD TO WININTEGRATION WITH TECS (TATA

ECONOMIC CONSULTANCY SERVICES)

CURRENT STRATEGIES

DIVERSIFICATIONINORGANIC GROWTHBACKWARD INTEGRATIONMARKET EXPLORATIONBLUE OCEAN STRATEGYGLOBALIZATION STRATEGY

INTERNAL ENVIRONMENTSWOT ANALYSIS

• EXPERIENCE• BUSINESS

MODEL• RESOURCES

AND CAPABILITY

• CULTURE

• VALUE CHAIN

• DISTIBUTION • MACRO

ENVIRONMENT

• FREE MARKET• LOW BARRIERS• GLOBALISATION

OF ECONOMY

• EXPORTS • NEW

PRODUCT• NEW

MARKETS• ACQUSTION

AND MERGERS

STRENGTH

WEEKNESS

THREATOPPORT

U-NITIES

EXTERNAL ENVIRONMENTPEST ANALYSIS

POLITICALECONOMIC

AL

SOCIALTECNOLOGI

CAL

PORTER’S-5 FORCE MODEL

TATA’S FUTURE GOALS AND OBJECTIVES

o Result of Strong Business EthicsTata as “one”A desired to be “loved”o “Tata offers its resources as much as possible in

order to maintain and improve a clean environment, and in order to improve life in regions where it is settled” -Tata steel, annual report 2005

o Pro Community Business Practices o Increase in Research and development spendingo Cutting edge technologyo Expansion in new market

IMPACT OF CAG ON TATA

The Comptroller and Auditor General (CAG)

Loss of Rs 1.86 lakh crore due to lack of bidding.

Tata Power declined by 3.71 percent.

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