tauck and durband the power of travel: the outcry and opportunity for sustainable tourism

8/8/2019 Tauck and Durband The Power of Travel: The Outcry and Opportunity for Sustainable Tourism

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THE POWER OF TRAVEL

The Outcry and Opportunity for Sustainable Tourism

Robin Tauck, President Randy Durband, Senior Partner


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An Industry ProtectsFinite resource

Its place for the future

Its integrity and ethics

Adaptability to change withthe times


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The TourismIndustry

Who Are We ?


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B eacon of Hope

Travel Industry


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U nprecedented GrowthInternational Arrivals Doubled 1995 - 2005

1950

25 millioninternational arrivals

2 010

1 billion

2 015

1.5 billion DomesticTravel2 007

87 5 million

?


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World Travel & Tourism Council

2020 Sustainability PlanWTTC is the Voice of the World s Foremost 100 Travel &Tourism CEO s and Leaders


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Lea i g t e alle ge li ate

S cial E vir e t Resp sibilityL cal Sustai able Gr wt

E ucati g cust ers

Gree i g supply

I vati , i vest e t ai frastructure


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World Travel & Tourism Council

2020 Sustainability PlanWTTC is the Voice of the World s Foremost 100 Travel &Tourism CEO s and Leaders

Joined forces with UN WTOPublic-private partnerships


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Tourism and Economy Employment

ABSOLUTE TERMS ABSOLUTE TERMS

2010 2020

Source: World Travel and Tourism Council


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Fastest Growing = Emerging Countries

20202010FASTEST GROWING F ASTEST GROWING



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The growth of an industry



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Governments

UN WTO

Conservation &World Heritage

B usiness & PrivateSector

WTTC & other

Why UN WTO joined with WTTC


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Engaging the private sector tourism companies


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Associations engaging with sustainable tourism


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Leveraging Partnerships

Conservation

Industry


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Experiential tourism Sightseeing to Sight-doing

Demand for authenticity Experiencing the real thing

Going Green Take care of the environment, personalresponsibility and choice

Search for fulfillment Authentic experiences with deepermeaning

Source: The Market for Responsible Tourism Products , SNV April 2010

1 st-World Travelers

Shifting to Responsible Travel


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Travelers Are B ecoming More Aware

44% of U. S. travelers consider environmental impact whenplanning travel ( Phocus Wright 2009, Going Green )

78 % of U.K. travelers say they will choose holidaysdesigned to be responsible (C oncerned C onsumer Index, Populus Jan 2008)

92% of young professions are inclined to work for a

company that is environmentally responsible ( WSJ 2007)

58 .5 million Americans will pay more for a travel companythat strives to preserve the environment ( TIA National Geo)

Do customers reallycare?


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Economic Development Through Tourism

Tourism supports export economies

Randy Durband

Jobs = economic growth for the bottom billion


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S ocialCultural

EconomicClimateChange

SUS TAINABLE TOUR ISM

Environmental

Source: *PhocusWright-Market Research 2008

Green is one part of Sustainable Tourism Socio-Economic Impacts are also part of it


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1 st-World TravelersShifting to Responsible Travel

N ever doubt that a small group of thoughtfulcommitted citizens can change the world;

indeed, it is the only thing that ever has .

Margaret Mead


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TU I Travel s response to growing consumer

concerns about carbon emissions

Grams of CO2per passenger kilometre

TUI T ravel Plc TUI s airlines 78

Low Cost Carriers Ryanair 96EasyJet 98

S cheduled flights Virgin Atlantic 133

British Airways 143


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Growing urgency among Travel Providers

to take action


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Think B ig.. with smaller projects


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Smaller is better

Many large projects fail Insufficient demand Local skills insufficient to maintain

Projects that are both sustainable andexperiential tend to be smaller projects

Even when large projects succeed theyconcentrate too many visitors in a small area

Dispersal of investment spreads the risk


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Vietnam UN ESCODemonstration Site

Three sites in Quang N amProvince :

Hoi An overvisited?

My Son emerging

Cham Islands - reserve


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Petra s Women s Co-operatives

U SAID-supporteddevelopment

5 x increase in income

450 families supported


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What s the Opportunity ?

Jobs


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COALITIONCOALITION FOR WO R LD HER ITAGEFOR WO R LD HER ITAGE DES TINATION SDES TINATION S

Tourism Developmentwww . solimarinternational . com

Sustainable Tourism Tools &Trainingwww . sustainabletravelinternational . org

Scientific , Academic, Volunteer ,Education www . save-travel . org

Private Sector Engagement&Marketing www . robintauck . com

tauck and durband the power of travel: the outcry and opportunity for sustainable tourism

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