5 April 2013

Taxonomy for App MakersIA SummitBaltimore, MD

Presented by Andy Fitzgerald, PhD

UX Designer @

Deloitte Digital

@andybywire

#AppTaxonomy

#AppTaxonomy @andybywire

#AppTaxonomy @andybywire

Taxonomy is rhetorical, place-making,

and tied to embodiment

Mobile taxonomy is device independent

Mobile taxonomy is articulated

Mobile taxonomy is flexible

#AppTaxonomy @andybywire

Taxonomy

taxos-

“arrangement”

-nomia

“method”

+

#AppTaxonomy @andybywire

RhetoricThe means by which we inform, persuade, or motivate particular audiences in specific situations.

#AppTaxonomy @andybywire

PheneticsClassification of organisms based on overall similarity

CladisticsClassification of organisms based on derivative ancestral characteristics

#AppTaxonomy @andybywire

- George Lakoff. Women, Fire, and Dangerous Things

“The objectivist criteria for being in the same category is having common properties. But

there is no objectivist criterion for which properties are to count.”

#AppTaxonomy @andybywire

Architecture is rhetoric for spaces.

#AppTaxonomy @andybywire

TaxonomyA method of arrangement conceived to create a particular kind of understanding.

#AppTaxonomy @andybywire

Taxonomy is rhetorical, place-making,

and tied to embodiment

Mobile taxonomy is device independent

Mobile taxonomy is articulated

Mobile taxonomy is flexible

#AppTaxonomy @andybywire

The web

-Paul Dourish and Steve Harrison.in Andrea Resmini & Luca Rosati’s

Pervasive Information Architecture

“Behavioral framing ... is rooted in sets of mutually-held, and mutually available, cultural understandings about behavior and action. In

contrast to ‘space’ we call this ‘place’”

#AppTaxonomy @andybywire

Mobile

“Mobile users’ priorities change, but their intents don’t.”

- Emily Wengert. Beyond Channels: Context is King

(IAS12)

#AppTaxonomy @andybywire

“Don't dumb down or omit content on mobile, but do adjust hierarchy to account for known

use cases.”

– @zeldman

#AppTaxonomy @andybywire

Taxonomy is rhetorical, place-making,

and tied to embodiment

Mobile taxonomy is device independent

Mobile taxonomy is articulated

Mobile taxonomy is flexible

#AppTaxonomy @andybywire

Taxonomy is rhetorical, place-making,

and tied to embodiment

Mobile taxonomy is device independent

Mobile taxonomy is articulated

Mobile taxonomy is flexible

#AppTaxonomy @andybywire

#AppTaxonomy @andybywire

50%

“The time required to rapidly move to a target area is a function of the distance to the target

and the size of the target.”

– Fitts’s law

#AppTaxonomy @andybywire

Huge navigation targets

Metaphors grounded in the physical world

Embodied patterns

#AppTaxonomy @andybywire

- Andy Clark. Supersizing the Mind

“The human sense of presence, of being at a certain place in space, is fully determined by our

ability to enter into closed-loop interactions ”

#AppTaxonomy @andybywire

Ecosystems

The argument

vs.

The articulation of the argument

#AppTaxonomy @andybywire

#AppTaxonomy @andybywire

Taxonomy is rhetorical, place-making,

and tied to embodiment

Mobile taxonomy is device independent

Mobile taxonomy is articulated

Mobile taxonomy is flexible

#AppTaxonomy @andybywire

Taxonomy is:

a crossroads of intent and embodiment

a foundation for cross channel place-making

a tool for building immersive, purpose-driven

organization systems based on embodied experience

#AppTaxonomy @andybywire

#AppTaxonomy @andybywire

Thank you.Taxonomy for App Makers@andybywire

#AppTaxonomy