tbdi 2014 pr and wine bloggers - giampiero nadali
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TBDI 2014 Pr and wine bloggers - Giampiero NadaliTRANSCRIPT
#tbdi2014Rimini 9-‐11 Oct 2014
Giampiero Nadali [email protected]
How to communicatewine territoriesand brandsin the digital era
digital wine business
Elisabetta Tosi Giampiero Nadali
wine social mediaweb marketing
educationexport & branding
wine bloggers tours
new sales channels
wine events
Sicily, Mount Etna Wine Region - 2012
Western Sicily, Marsala & Menfi - 2013
Lugana DOC, Lake of Garda - 2014
ROI: “Building relationships”
•Trips are only the “first step”
•Winegrowers are the protagonists
•Before the trip:
•we try to educate wineries to use properly wine social media to maximize engagement with visitors
•After the trip:
•follow ups, SM campaigns, engaging visitors in future visits in their countries, etc.
•fuel the interest of created new ambassadors
Branding a winery/wine region
•Detailed info on every aspect of production (before and during the trip)
•Different approach for different visitors: are they pros? are they wine lovers?
•Creating contents in real-time,monitoring contents after the trip
•ROI: “reach”, “impressions”, “sentiment”, “posts”, “photos”
Elisabetta Tosi [email protected]
Mobile: 348 5178920
Giampiero Nadali [email protected] Mobile: 348 7419566
fermentidigitali.com