DAVID DIGREGORIOSouth African Tourism@Darodi

KAT REESESparkloft Media

@Kat_PDX

SOCIAL INFLUENCER PROGRAMS:How to Have a Conversation with 30 Million People

ONE AND DONEVSSOCIAL SNACKING

TRADITIONAL

SOCIAL

SO, WE TOOK A TRIP

GOALS

BRAND AWARENESS

ORIGINAL CONTENT

OUTCOME

METRICS

61 ARTICLES PUBLISHED

9.7 M PEOPLE REACHED

...AND GROWING

REVOLUTIONIZE

WHY DID THIS REVOLUTIONIZE OUR APPROACH?

WHY?

PRODUCT RELATIONS

AMOUNT OF CONTENT

SEO

AWESOME IS AN UNDERSTATEMENT

GOALS

ESTABLISH GOALS

RESEARCH

INVITE THE RIGHT PEOPLE

PARTICIPANTS

CLEARLY DEFINE EXPECTATIONS

CONTROL

CONTROL WHAT YOU CAN

INSPIRATION

INSPIRATION

INSPIRATION

Adventure Question #1: What should I do when I travel to South Africa in December? (YOU DECIDE, I DO IT)

PLANNING

INSPIRATION

PLANNING

TRAVEL

PLANNING

INSPIRATION

TRAVEL

BRAGGING

PLANNING

INSPIRATION

TRAVEL

BRAGGING

BRAGGING

PHEW

PLANNING

INSPIRATION

TRAVEL

BRAGGING

CONTROL

YOU CAN’T CONTROL THE CONTENT.

TRUST

“When our vehicle turned off the main road and onto a dusty, dirt street a few kilometers outside of the town of St. Lucia, I immediately felt terribly uncomfortable.

We had entered Khula township and I could not help but feel like such a tourist, as if I were here to gawk as an outsider and take a few photos of people that look different from me.”

TRUST

“But when I did enter the gate, and the dozens of energetic children came running up to all of us, shaking our hands and wanting to talk with us, I suddenly began to realize that this was not some tourist attraction after all, but a slice of reality that I really did need to see for myself.”

- Derek EarlWandering Earl

TRUST

TRUST

HAVE FUN

OH BOY, OH BOY...LET’S DO IT AGAIN

HIGHLIGHTS

ROI

ON-GOING CONVERSATION

RELATIONSHIPS WITH BLOGGERS

WITH OVER 30,000,000 PEOPLE

HUB

OUR BIG 5

REMEMBER

KNOW WHAT YOU WANT

REMEMBER

FIND THE RIGHT PEOPLE

REMEMBER

GIVE THEM THE TOOLS

REMEMBER

COMMUNICATE EXPECTATIONS

REMEMBER

LET THE REST GO...RINSE AND REPEAT

OUR BIG 5

LET THE REST GO...RINSE AND REPEAT

COMMUNICATE EXPECTATIONS

GIVE THEM THE TOOLS

FIND THE RIGHT PEOPLE

KNOW WHAT YOU WANT

THANK YOU

QUESTIONS?