Travel + Leisure SMITTY Award for

Bloggers

@RichBeattie Executive Digital Editor

ocial

edia

ravel +

ourism

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@travlandleisure #TLSMITTY

2012•Inaugural year

•39 winners

•11 types of travel companies

•Judges included Andrew Zimmern and J. Crowley of Foursquare

•33 winners

•12 types of companies

•Company winners announced Monday, June 3 at travelandleisure.com/smittys

•Virtual awards party on Twitter, starting at 10am ET

• Creation of Blogger / Independent Journalist category

• Judges include TBEX founder Kim Mance

2013

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WORKING WITH BLOGGERS

2012 WINNERS•San Juan Marriott•Four Seasons Resort Costa Rica

2013 ENTRANTS•Visit Denver •Hamilton Island•Emilia Romagna Tourist Board

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ENTRANTSLondon * Australia * Oregon * Belgium

* India * Singapore * San Diego * Toronto * New Zealand * Granada * Louisiana

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POSTINGS ABOUTHawaii * Food * Skiing * Gay Travel

* Italy * Travel Fashion * Family Travel * Caribbean * Beaches * Cruising

* Luxury Travel * Small Town Indiana * Israel * Norway * Art & Culture * Food * Southeast Asia

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UNIQUE IDEAS & USES

GoBigOrGoHomeUsed social to promote NYS travel after Hurricane Sandy

VeryGoodPoints Lobbied for and got a hotel in Macau to pull shark fin soup off its menu

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BeersAndBeans Hosts weekly live chats on Pinterest

#WeVisitEgypt Real-time storytelling campaign promoting travel to Egypt in 2012

QUOTESI have not vomited since 1993, making me a consummate travel journalist and excellent party guest.

— Leif Patterson

I can't put a hard number on what the community I have created has meant to me; it's beyond awesome.

— Kate Boelhauf, Trip Logic

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RUNNER-UP

EVERYTHING EVERYWHERE

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WINNER

PASSPORTS WITH PURPOSE

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SMITTY AWARDS

• Travel company winners announced Monday, June 3

• Virtual Awards Party on Twitter,

starting at 10am ET

#TLSMITTY

@travlandleisure #TLSMITTY