tbex 2013 toronto video 101
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Video 101: I Know I Should but How. Speakers include; Lisa Luben, Kelly Ferro, Ryan Van Duzer at TBEX Toronto 2013. Content trackTRANSCRIPT
Video 101: I Know I Should But How Lisa Lubin Kelley Ferro Ryan Van Duzer
Kelley Ferro Travel Host & Vlogger Managing Producer at Tripfilms.com
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
What’s the Big Deal with Online video? Everyone is Watching it.
Nielsen estimates that almost 145 million people watch video online in the U.S., compared to about 290 million who watch traditional TV. So the penetration of online video is already about half of the overall TV-watching population. TechCrunch,“How People Watch TV Online & Off,”Jan 2012
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
• The travel industry doesn’t have enough high quality video content. • Video is not as easy to create as text reviews and descrip@ons.
– People think that high tech equipment, edi5ng, and experience are required • But it’s geBng easier to produce content, especially with HD capabili@es on smartphones
– Companies are star5ng to work with bloggers like us to integrate videos
Why aren’t we watching travel video?
USA Today, Budget Travel, Huffington Post, MSC Cruises, Germany Tourism, Austria Tourism, Swiss Tourism, Mexico Tourism, Italy Tourism, Weber Shandwick, Diamond PR, Quikbook.com, MGMY PR; MarrioR Hotels, Four Seasons, Kimpton Hotels, Thompson Hotels, Vikram Chatwal Hotels; Intrepid Tours, ConTki Tours, Viator.
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
Latest Smartphones capture Full HD video
IPhone 4GS 1080P HD video Latest Android Phones The Galaxy S3: 1080P HD Video LG Lucid/Spectrum: 1080p HD video Droid Razr Max: 1080p HD video
New “4G LTE” mobile networks have 5-‐10x faster upload capacity than 3G networks.
The 5me is right to capture video reviews
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
Yes You Can (create travel videos)! Don’t be in5midated if you don’t have training or professional equipment. Your smartphone videos can be just as powerful and important, for your own brand, for other brands and for other travelers.
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
How to make a Good Smartphone Video: The Do’s & The Don’ts
Do Use Two Hands Don’t Go Ver5cal Do Get Up Close to Your Subject Don’t Zoom Do Use phone tripods, lean against objects Don’t Move the Camera quickly Do compose your shots like s5ll shots Don’t always pan Do Shoot Movement & People Don’t just shoot sunsets or beaches Do Use Natural Light Don’t shoot your host backlit Do Use Natural Sound Don’t narrate in a loud area Do Keep it under 90 seconds Don’t try to film everything at once Do Play it Back & Reshoot if needed Don’t be obsessed with perfec5on
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
YOU in Your Videos: Narration Standups vs Voiceover Narra5on allows your viewer to hear YOU. You can choose either, or both.
STANDUPS • Introduc5on • Reac5ons • Highlights • Wrap-‐up
VOICEOVER • Story & explana5on. • History • Background
When else to show you on Camera? • Interac5ng • Par5cipa5ng • Ea5ng • Parts of you
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
YOU in Your Videos: On Camera Hosting
5 Keys to Success Prepara@on Voice Authen@city Body Language Appearance
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
YOU in Your Videos: On Camera Hosting
• Prepara@on Before: Know as much as you can before you go On Loca@on: Ask quesTons of locals & guides AXer: Follow up and fill in holes with voiceover Kelley’s Tip: Jot down key facts &
points you find interesting in a notebook/ipad before you go. Often people there give you the best information but you need a basis to ask the right questions.
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
YOU in Your Videos: Narration Standup Tips
• Natural Voice:
• Talk to your Friend, the Camera • No big words, no fluff
• Authen@city: • Don’t Put on a Version of You, Be You. • Figure out what is meaningful to you. • Note: This is hard.
• Body Language
• Use your hands but not your feet • Nerves might make you want to fidget
• Appearance
• Wear something you feel confident & comfortable in.
• Avoid repe55ve paherns & logos. • Think about necklines & mics. • Think about jewelry. • Think about footwear.
Kelley’s Tip: Keep candy or granola bars handy—you need to keep your energy up!
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
YOU in Your Videos: Voiceover or Standup To Script or Not to Script
The problem with scripts? They sound scripted. Have a general idea of what you want to say. • Jot down the key sentences. • Use words you actually say in your everyday life. • Prac5ce saying it out loud. • Know the points well enough that you can just say it like you
would to a friend. • Record saying it a few different 5mes.
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
Kelley’s Voiceover TIP: Before you start recording, SMILE and smile throughout as you speak. You will find the voiceover sounds more positive. J
YOU in Your Videos: On Camera Hosting Most IMPORTANT TIP: BE YOU
Travelers come to your blogs because you give useful informa5on, but also because they like YOU. Video allows your viewers to know & trust you. Your personality is will make your videos unique & watched.
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels
PRACTICE
ONE MAN BAND: What you Need for Vlogging Solo The Right Gear:
• Tripods • Extenders • Flip-‐out monitors Time: • Traveling with Gear • Watch and reshoot as needed
Use Other People • Make friends!
Crea5vity • Instead of doing a standup, shoot
your feet, hands etc Boldness • Forget the stares • Short standups
² Kelley Ferro [email protected] @kelleyferro FB: kelleyferrotravels