tbex asia 2016, writing expert hotel reviews, jennifer dombrowski
TRANSCRIPT
Writing Expert Hotel Reviews: The Antidote to User Generated
Reviews
Jennifer Dombrowski@jdomb
Writing Expert Hotel Reviews• It’s valuable for you to write expert reviews• Tips for pitching• Contracts• Review checklist• At the hotel/resort• Creating engaging content• Monetizing your hotel reviews
The Traveler’s Multi-Channel Journey to Purchase
Social Media
Friends &
FamilyOnline
Print Media
BOOKING
Roughly 50% of global travelers do not book a room until they've read reviews online.
Reviews Critical
Price Important
Experience Influences
Purchase Decision of Leisure Travelers
Pitching Tips
Research• In your audience’s price range? • New hotel openings or recently opened? Re-
openings?• Unique amenities?
No. No, no, no. NO.
Does anyone know of
hotels that work with
bloggers in Manila?
I’m going to Italy. Who
has contacts for hotels?
I want to stay in a really fabulous hotel in Paris with a view and I could never afford it on my own. What hotels are blogger friendly?
Find the PR Contact
Tailor Your Pitch• Visit the hotel’s press room• Tell why you’re a great match• Show your ROI• Be specific
Create a Review Checklist• Distance to airport• Transportation/Transfer/Shuttle• Parking onsite• Parking cost• Nearby things to do/restaurants• Appearance • Décor• Room condition/cleanliness• Room lighting• Number of electrical outlets
• Bathroom condition/cleanliness• Bathroom lighting• Electrical outlet in the bathroom• Water pressure• Bathroom amenities• Wi-Fi• Soundproof/noise level• Breakfast• Service • Area around the hotel
At the Hotel• Photograph your room immediately• Tour the hotel• Take notes• Document with photos and video• Be courteous of other guests when
photographing public areas
Monetizing• Hotel affiliates • Instagram takeovers• Selling photography to the hotel• Social media campaigns• Pitching freelance reviews and stories
Jennifer Dombrowski
LuxeAdventureTraveler.com
@luxeadventuretrvlr @jdomb