tblc: ultimate social media plan
TRANSCRIPT
ULTIMATE SOCIAL MEDIA PLAN
AGENDA: DISCUSS POPULAR SOCIAL MEDIA SUCCESSFUL STRATEGIES FOR CREATING CONTENTUSING CONTENT CURATION CREATING A PLANHOW TO GAIN FOLLOWERSHOW TO EVALUATE Image
SOCIAL MEDIA & DEMOGRAPHICS
Image Pixabay - FirmBee
Infographics: Adweek; Pew Research
FACTS & FIGURES
18-24
25-34
35-4
4
55-64
45-54
KNOW YOUR OWN USERS
TOP TIPS FOR FACEBOOK
• Posting an article- give your reasoning
• “Casual images that show partial body shots like hands and feet are associated with higher Facebook likes.” (SocialExaminer)
• Pictures & Video are king
• Reply to comments
WHAT ARE YOUR FACEBOOK TIPS?• I also heard that if you cut the
heads off, people can imagine themselves as the person in the pictures...
• Alligators on campus are popular and candid photos...
• Pictures of kids at storytimes or events are consistently popular
• Use the insights to find out when your viewers are likely to be on... post then.
• Permissions? We have a sign on the door We also ask the parent beforehand if it's not
in the meeting roomImage
Image Pixabay - FirmBeeInstagram
Infographics: Adweek; Pew Research
FACTS & FIGURES
18-24
25-34
35-44
55-64
45-54
TOP TIPS FOR INSTAGRAM
• Add Contrast & Warmth
• Focus on Faces
• Hashtags!!! Use up to 5.
• Post ONCE daily
• Interact with others: It’s a community
Source: MakeUseOfInstagram
WHAT ARE YOUR INSTAGRAM TIPS?• WEbstagram
• Hootsuite might have a plugin
• Hashtags make a HUGE difference in likes
• Kids and activities
• if there is a pic of an Instagram user use @ to include them
Image
Image Pixabay - FirmBee
Infographics: Adweek; Pew Research
18-24
25-34
35-4
4
FACTS & FIGURES
Pinterest.com
• Follow people in the community & others of interest
• Complete your profile so people can find you
• Multiple boards on multiple topics
• Add descriptions (Keywords) to pins so they are searchable
• Add PinIt buttons on your website
• Verify pins before you repin (no dead links or SPAM)
• Shared Boards with groups in your library
• How-To Boards
TOP TIPS FOR PINTEREST
WHAT ARE YOUR PINTEREST TIPS?• We made boards that match our
academic programs and tell people in one shot to follow that board for ideas…especially works well with girl dominated programs like nursing and dental
• Career/job resources page
• Visual appeal is always good...sometimes I see something pretty...I just want to read it.
• ne of our library branches does a program where they make Pintrest items
image
Image Pixabay - FirmBee
Infographics: Adweek; Pew Research
FACTS & FIGURES
18-24
25-3435-44
55-64
45-54
TOP TIPS FOR TWITTER• Follow Back
• Link back to your website
• @/# - use them
• Consistency
• Twitter is a conversation – reply timely
• Find your voice: Give your brand personality
• Live Tweet events
WHAT ARE YOUR TWITTER TIPS?• it's more of a conversation. You
have to constantly interact
• if you're using an acronym check it! Ours was accidentally inapropriate.
• see what other people are using, and what is popular
image
Image: FrontMan MarketingMore tips SocialMedia Week
#thiswoudnotbeagoodhashtag
#befun with
hashtags
#search hashtags
#hashtags
make easy
contests
#jointheconversation your users are already having
#spam =
irrelevant
hashtags
OTHER SOCIAL MEDIAS
Infographic: SproutSocial)
OVERALL TIPS
• Consistent
• Post Regularly
• Be Available…Reply, Like
• Take time & post good stuff
Image Cristina012 Deviant ArtMore Tips -- PopSugar
DAY 2: ULTIMATE SOCIAL MEDIA PLAN
FOLLOW UP FROM DAY 1
EXAMPLES OF LIBRARIES ON LINKEDIN James V Hall Library
New York Public Library
Carnegie Library of Pittsburgh
Charlotte Mecklenburg Library
The Seattle Public Library
Public Library of Cincinnati and Hamilton County
Brown Mackie College - Miami
EXAMPLES OF LIBRARIES ON GOOGLE+ Indian River State College (when we make a new video we advertise on Google+. )
Libraries and Librarians: A librarian community
Multnomah County Library
Patchogue-Medford Library
Chesapeake Public Library
Boise Public Library
Kern County Library (videos of bilingual storytimes!)
Lot more at https://plus.google.com/s/library
Ideas for Google+• Hangouts: Book
Clubs, Programs, Special Speakers,
• big programs & Events – Simulcast on YouTube through Hangouts
US ON SOCIAL MEDIAIndian River State Collegehttps://www.facebook.com/IRSCLibrarieshttps://twitter.com/irsclibraryhttps://www.pinterest.com/irsclibrary/https://www.youtube.com/user/IRSCLibrarieshttps://plus.google.com/100364980214770901344/postshttps://instagram.com/irsclibraries/ Plan: We definitely post everyday once a day to Facebook and Twitter. The others is just when we have some content to share or when we make a new video we advertise on Google+. We may post current news or something that catches our interest in addition to our scheduled post and I find these posts get much more engagement from our users.
Future: Looking at multilingual posts!
Daytona State CollegeWriting Center Facebook, Twitter, PinterestLibrary's Facebook, Twitter, and Pinterest
Florida Gulf Coast University FB: https://www.facebook.com/fgculibraryBlog: http://blogs.fgcu.edu/library/
Palm Harbor LibraryFacebookAdults: https://www.facebook.com/palmharborlibraryfansChildren: https://www.facebook.com/PHLKidsFriends: https://www.facebook.com/FriendsofPalmHarborLibrary Teens: https://www.facebook.com/PHLTeens
TwitterAdults https://twitter.com/PalmHarborLib
New at managing social media. Plan: To look at Instagram & Pinterest
Everest University Brandon Campushttps://www.pinterest.com/Working4Success/
CONTENT CURATION
20% - Library Promotion
COLLECTING CONTENT
o Pinteresto Flipboard/Feedlyo Scoop.ito Paper.lio Reading Room (great FB
follow)o Buzzfeed (QUIZZES!)o Flavorwire (LISTS)o Bookriot.como http://www.thisiscolossal.com/
CREATING YOUR OWN REPOSITORY Evernote
Delicious
COLLECTING VIA TWITTER
• Connect with Buffer, Pocket
• Create Twitter Lists (or follow someone else’s)
INFOGRAPHICS
o dailyinfographic.com
o Pinterest
o Coolinfographics.com
Full infographic: http://goo.gl/oQbYdo
CREATING CONTENT
CANVAS.COM
• Create meme’s and other visuals easily
• Thousands of stock images
• Con: Ugly grid lines/watermark unless you pay $1.00
RECITETHIS.COM
• Templates for quotes etc
Need inspiration: http://americanbookreview.org/100bestlines.asp
BEFUNKY.COM
• Powerful photo editor
• Lots of filters/overlays/etc
• Collage maker
• Most Free
TAGUL.COM
• Import or C/P words from any source
• Select Image, color, fonts
• Share or download
INFOGRAPHICS
Infographic: http://www.easel.ly/viewEasel/342930
Create your own:
• Easel.ly
• infogr.am
• http://piktochart.com/
CREATING VIDEO
• Vine
• Lensoo Create
• Sketchbook Express
CONTESTS AND CALLS FOR CONTENT
Images: Bookface, #caughtreading #ireadeverywhere
MAKING A POST GO FURTHER
TAKING A POST FURTHERo Tagging
o Generating comments and shares
o Cross-Promote with other pages
o Shorter posts
o Posts with emoticons get 33% more comments, they also get shared 33% more often.
Sources: http://goo.gl/AI8xTY
WHO CAN YOU CROSS PROMOTE WITH?• departments on college campuses
•Chambers
•Nonprofits
•Other libraries
•Anyone who follows you
BOOSTING POSTS?
Did you know? Your average Facebook post is only seen by 6-12% of your followers (source)
ACTIVITY
How do we make this post more viral?
WHAT WORKS?
Did you know? Posts with visuals receive 94% more page visits and engagement than those without.
WHEN SHOULD YOU BE POSTING?
CREATING @PLAN & SCHEDULING
SCHEDULE
SCHEDULE SHOULD INCLUDE:• Promotional Posts
• Curated Content
• Pictures/Video
• Who, When, and Where
• Hashtags
• Manage schedule in calendar or shared doc
Templates and ideas:http://goo.gl/BULFdphttps://goo.gl/zjeVaVhttp://goo.gl/2HLCMZ
HOOTSUITE
• Up to 3 accounts free
• Schedule Posts
• Autopost from RSS Feeds
BUFFER
ADDING FOLLOWERS
Promote your social media everywhere
Invite Users
Add events – exclusive pictures
Tagging & Hashtags
Consider Contests &/or games
Good Content that people share
WHAT ARE YOUR TIPS?
Consistency
One of the tips from our social media group is to post after students get out of class.
Try new features available on social media sites. Seems when FB adds some new feature, if you use it they promote it
Image Flickr
EVALUATION
QUESTIONS TO ASK YOURSELF?• What are my objectives on social media?
• How will I measure success?
• What is success?
GATHERING STATISTICS
FANPAGE KARMA
http://www.fanpagekarma.com/
Includes:FacebookTwitterGoogle AnalyticsGoogle+InstagramYouTubePinterest
AGENDA
Image https://goo.gl/Ko2Gdo
Contact Info:
Diana SilveiraNovare Library Services