tcc presentation - digital 101 (sydney, au)
Post on 17-Oct-2014
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DESCRIPTION
Presentation given to The Communications Council Summer AdSchool grads on 31st January, 2011. The presentation covers all things digital and how and what will be important for graduates going to an agency and exploring digital. It builds on my other previous presentation, but also explores more within the digital 101 side.TRANSCRIPT
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Future of Digital Engagement
Tuesday, 1 February 2011
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Who am I?
Tuesday, 1 February 2011
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Before we start....
Tuesday, 1 February 2011
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Digital Quiz
Tuesday, 1 February 2011
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Digital Quiz
1. How many Australian’s access Facebook from their mobile last month?
Tuesday, 1 February 2011
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Digital Quiz
1. How many Australian’s access Facebook from their mobile last month?
3,800,000 (9,800,000 from the web, 25mins a day)
Tuesday, 1 February 2011
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Digital Quiz
1. How many Australian’s access Facebook from their mobile last month?
3,800,000 (9,800,000 from the web, 25mins a day)
Tuesday, 1 February 2011
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Digital Quiz
1. How many Australian’s access Facebook from their mobile last month?
3,800,000 (9,800,000 from the web, 25mins a day)
2. What was the most popular search term in 2009?
Tuesday, 1 February 2011
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Digital Quiz
1. How many Australian’s access Facebook from their mobile last month?
3,800,000 (9,800,000 from the web, 25mins a day)
2. What was the most popular search term in 2009? Michael Jackson (followed by Twitter)
Tuesday, 1 February 2011
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Digital Quiz
1. How many Australian’s access Facebook from their mobile last month?
3,800,000 (9,800,000 from the web, 25mins a day)
2. What was the most popular search term in 2009? Michael Jackson (followed by Twitter)
Tuesday, 1 February 2011
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Digital Quiz
1. How many Australian’s access Facebook from their mobile last month?
3,800,000 (9,800,000 from the web, 25mins a day)
2. What was the most popular search term in 2009? Michael Jackson (followed by Twitter)
3. How many searches do consumers do before buying insurance?
Tuesday, 1 February 2011
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Digital Quiz
1. How many Australian’s access Facebook from their mobile last month?
3,800,000 (9,800,000 from the web, 25mins a day)
2. What was the most popular search term in 2009? Michael Jackson (followed by Twitter)
3. How many searches do consumers do before buying insurance?
6.5 searches
Tuesday, 1 February 2011
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What this session is about?
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
5 mins 20 mins 5 mins35 mins
Tuesday, 1 February 2011
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What this session is about?
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
5 mins 20 mins 5 mins35 mins
Questions
welcomed
throughout,
but we also have
some time at
the end
Tuesday, 1 February 2011
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1. What is the Internet?
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
Tuesday, 1 February 2011
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1. What is the Internet?
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
Tuesday, 1 February 2011
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Look backwards to Look forward
Tuesday, 1 February 2011
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Quick history of the Internet
“Oh My God What Happened and What Should I Do?- Innovative Thunder
Tuesday, 1 February 2011
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Quick history of the Internet
1969Internet was Born
1971First eMail
1983First Mobile
1990DSLBorn
1990Interneton Phone
1993China’sGolden Shield
1994/95Yahoo!
1994First Banner Sold
1997/98CD’sSold
1998Napster1995
eBay
1989WWWBorn
“Oh My God What Happened and What Should I Do?- Innovative Thunder
Tuesday, 1 February 2011
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Quick history of the Internet
“Oh My God What Happened and What Should I Do?- Innovative Thunder
Tuesday, 1 February 2011
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Quick history of the Internet
1998Google
2000GoogleAds
2000File Sharing
2000.ComBubble
2001iTunes
2001iPod
2003MySpace
2003Skype
2004UTMSHigh SpeedMobile Web
2004Facebook
2005Murdoch buys MySpace $580M
“Oh My God What Happened and What Should I Do?- Innovative Thunder
Tuesday, 1 February 2011
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Quick history of the Internet
“Oh My God What Happened and What Should I Do?- Innovative Thunder
Tuesday, 1 February 2011
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Quick history of the Internet
2005YouTube
2006OnlineTravel
2006Google buys YouTube
2006YouTubeOpens up
2006Tweeting
2007Google Books
2007iPhone & iTouch
20081/8 Married Couples met online in USA
2009Dell Sells $6M via Twitter
2010
“Oh My God What Happened and What Should I Do?- Innovative Thunder
Tuesday, 1 February 2011
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Quick history of the Internet
2005YouTube
2006OnlineTravel
2006Google buys YouTube
2006YouTubeOpens up
2006Tweeting
2007Google Books
2007iPhone & iTouch
20081/8 Married Couples met online in USA
2009Dell Sells $6M via Twitter
2010
“Oh My God What Happened and What Should I Do?- Innovative Thunder
Internet is
constantly
undergoing change -
it’s important to
stay on top of it!
Tuesday, 1 February 2011
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The first Browser 1990
the creator
The first website 1991
Sir Tim Berners-Lee
Tuesday, 1 February 2011
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the first banner ad
• When: October 1994 • Where: HotWired • Size: 468 x 60 pixels • Client: AT&T • Copy:
Have you ever clicked your mouse right here? You will.
Tuesday, 1 February 2011
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online is
digital interactive
computer stuff
search stuff
mobile stuff
it
Tuesday, 1 February 2011
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Online
Online advertising Email
Marketing
Mobile marketing
Websites
Blogs
Online PR Search Engine
Strategy
Viral
Content: audio, visual,
video
Social Networks
Application Development
Technology: RSS
Tuesday, 1 February 2011
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What does a search engine do?
• A user perspective ─ Ask a question, get an answer
• A search engine perspective ─ Find all the answers ─ Give you the best ones…RANKED ─ Measure the human interaction with it’s logic
If you are not the answer, someone else is
Tuesday, 1 February 2011
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What is search?
SEO SEM
Products
Brand
Offers
Retailers
Searcher strategy
combines natural & paid
Tuesday, 1 February 2011
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Tuesday, 1 February 2011
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Tuesday, 1 February 2011
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What is social marketing?
CRM PR Value Social =++
Tuesday, 1 February 2011
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A social marketing consideration
Where does social marketing fit in a marketing context?
• Consumers expect to see commercial messaging on portals & sites.
• BUT on social network sites, without relevance & context, it has the ability to possibly devalue & detract from a brands relevance, stature & esteem.
Tuesday, 1 February 2011
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Tuesday, 1 February 2011
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Print vs Web
• Mainstream ─ Images taken in before
words ─ Logo, bottom right ─ Designed for freshness ─ Interrupts their life
─ Trying to make money
• Online ─ Words taken in before
images ─ Logo, top left ─ Designed for familiarity ─ Visitor chooses to
interrupt their life ─ Trying to save money
TURN EVERYTHING YOU KNOW ON IT’S HEAD
Tuesday, 1 February 2011
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2. What are Australian’s doing online?
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
Tuesday, 1 February 2011
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2. What are Australian’s doing online?
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
Tuesday, 1 February 2011
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24
Australian’s online in 2009 & 2010
Of Australian internet users have home broadband
98% Of Australians are online
84% Spent online every week, by the average Australian internet user
17.6 hrs
Have used a mobile to access the internet
36% Have made a purchase online 96% 20
hrs Of video uploaded to YouTube every minute
Nielsen Online Internet and Technology Report 2009-10
Tuesday, 1 February 2011
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!"#$%&'(%")!%"$&(*!&+$%,(-(.+$%,(/010(
Tuesday, 1 February 2011
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Australian’s eCommerce spend
Source: eMarketer Australian Online Report, April 2010 & Nielsen Internet Technology Report, 2009 – 2010 (April 2010)
Tuesday, 1 February 2011
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Australian’s eCommerce spend
Australian’s eCommerce
spend in 2009
$18.5 billion
Source: eMarketer Australian Online Report, April 2010 & Nielsen Internet Technology Report, 2009 – 2010 (April 2010)
Tuesday, 1 February 2011
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What are females doing online?
Tuesday, 1 February 2011
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What are females doing online?
Longer tail terms More specific & more queries
Convert from trusted brand terms
1/3 check facebook before bathroom25mins on facebook a day
Staying in touch with family & friendsEnquiring about products
Tuesday, 1 February 2011
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What are females doing online?
Longer tail terms More specific & more queries
Convert from trusted brand terms
1/3 check facebook before bathroom25mins on facebook a day
Staying in touch with family & friendsEnquiring about products
Digital advocacy & trusting opinions
Tuesday, 1 February 2011
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What are males doing online?
Tuesday, 1 February 2011
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What are males doing online?
Generic termsFewer searchers
Land at review sites
Streaming videos & downtime activity
Sport is key early in the week & on weekends
Tuesday, 1 February 2011
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What are males doing online?
Influenced, but make their own decision
Generic termsFewer searchers
Land at review sites
Streaming videos & downtime activity
Sport is key early in the week & on weekends
Tuesday, 1 February 2011
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What’s happening by age group?
Tuesday, 1 February 2011
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What’s happening by age group?
16yrs 50yrs+
FUNCTIONALTravel
Government Paying bills
DOWNTIMESocial networkingInstant Messenger
Downloading
98%
97%
91%
81%
76%
61%
98%
89%
83%
74%
51%
49%
99%
90%
62%
52%
43%
24%COM
MU
NIC
ATIO
N C
HAN
NEL
S
Tuesday, 1 February 2011
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What’s happening by age group?
16yrs 50yrs+
FUNCTIONALTravel
Government Paying bills
DOWNTIMESocial networkingInstant Messenger
Downloading
98%
97%
91%
81%
76%
61%
98%
89%
83%
74%
51%
49%
99%
90%
62%
52%
43%
24%COM
MU
NIC
ATIO
N C
HAN
NEL
S
All ages &
genders are getting
more & more
comfortable
communicating
online.
Tuesday, 1 February 2011
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kids are growing up online
• The top five online chores for 8-14 year olds: • 38% share pictures & emails with relatives • 38% get movie listings • 36% invitations & party planning stuff • 36% plan vacations/travel • 35% get driving directions• 14% helped their parents prepare their income tax
return
30
Tuesday, 1 February 2011
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kids are growing up online
• The top five online chores for 8-14 year olds: • 38% share pictures & emails with relatives • 38% get movie listings • 36% invitations & party planning stuff • 36% plan vacations/travel • 35% get driving directions• 14% helped their parents prepare their income tax
return
30
Really important for
all marketing moving
forward.
Tuesday, 1 February 2011
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Digital channels continue to grow
Newspapers
Broadcast TV
Magazines
Broadcast Radio
Eight Track
1970
Tuesday, 1 February 2011
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Digital channels continue to grow
Newspapers
Broadcast TV
Magazines
Broadcast Radio
Eight Track
1970
Newspapers
Broadcast TV
Magazines
Broadcast Radio
Cassette Tapes
Walkman
VCR
Cable TV
Personal Computer
Console Video Games
PC Video Games
1990
Newspapers
Magazines
Broadcast TV
Radio
CD Player
Cable TV
Personal Computer
Satellite Television
Internet
Mobile Phone
DVD Players
Satellite Radio
MP3 Players
Tivo
Slingbox
iPod
Blogs
Online Video
Mobile Internet
Console Video Games
PC Video Games
MMORP Games
Mobile Games
Download Movies
Podcasts
Instant Messaging
Social Networks
SMS
Mobile Video
2010
Tuesday, 1 February 2011
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Digital channels continue to grow
Newspapers
Broadcast TV
Magazines
Broadcast Radio
Eight Track
1970
Newspapers
Broadcast TV
Magazines
Broadcast Radio
Cassette Tapes
Walkman
VCR
Cable TV
Personal Computer
Console Video Games
PC Video Games
1990
Newspapers
Magazines
Broadcast TV
Radio
CD Player
Cable TV
Personal Computer
Satellite Television
Internet
Mobile Phone
DVD Players
Satellite Radio
MP3 Players
Tivo
Slingbox
iPod
Blogs
Online Video
Mobile Internet
Console Video Games
PC Video Games
MMORP Games
Mobile Games
Download Movies
Podcasts
Instant Messaging
Social Networks
SMS
Mobile Video
2010
Tuesday, 1 February 2011
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Digital channels continue to grow
Newspapers
Broadcast TV
Magazines
Broadcast Radio
Eight Track
1970
Newspapers
Broadcast TV
Magazines
Broadcast Radio
Cassette Tapes
Walkman
VCR
Cable TV
Personal Computer
Console Video Games
PC Video Games
1990
Newspapers
Magazines
Broadcast TV
Radio
CD Player
Cable TV
Personal Computer
Satellite Television
Internet
Mobile Phone
DVD Players
Satellite Radio
MP3 Players
Tivo
Slingbox
iPod
Blogs
Online Video
Mobile Internet
Console Video Games
PC Video Games
MMORP Games
Mobile Games
Download Movies
Podcasts
Instant Messaging
Social Networks
SMS
Mobile Video
2010
More
channels, same
marketing
budgets
Tuesday, 1 February 2011
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Newspapers decreasing, Digital increasing
Tuesday, 1 February 2011
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Multi-tasking is becoming the norm
• 74% of Australian Internet users say that for at least half the amount of time they are online at home, they also have the television on.
Source: ninemsn Media Usage Study 2009
Tuesday, 1 February 2011
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Multi-tasking is becoming the norm
• 74% of Australian Internet users say that for at least half the amount of time they are online at home, they also have the television on.
Source: ninemsn Media Usage Study 2009
2% of people remember
a URL on a TVC
67% of people are driven to
search, due to ATL
(TV & Press)
Tuesday, 1 February 2011
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GIO: encouraging search on TVC
Tuesday, 1 February 2011
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GIO: encouraging search on TVC
GIO already
incorporating ‘search
box’ into TVC &
press ads
Tuesday, 1 February 2011
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Consumers are using search for deals
Tuesday, 1 February 2011
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Consumers are using search for deals
Tuesday, 1 February 2011
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Search results display content
Tuesday, 1 February 2011
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Search results display content
Tuesday, 1 February 2011
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What are we are doing on our mobile?
Source: Nielsen Internet Technology Report, 2009 – 2010 (April 2010)
Tuesday, 1 February 2011
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What are we are doing on our mobile?
Source: Nielsen Internet Technology Report, 2009 – 2010 (April 2010)
Tuesday, 1 February 2011
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Jargon time outQuestionsThoughts
Tuesday, 1 February 2011
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3. Game ChangersThree game changes: Google, Apple & Social
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
Tuesday, 1 February 2011
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3. Game ChangersThree game changes: Google, Apple & Social
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
Tuesday, 1 February 2011
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The 2010 Online Celebrities
Tuesday, 1 February 2011
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3 Black Swans in the digital world
Tuesday, 1 February 2011
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3 Black Swans in the digital world
Tuesday, 1 February 2011
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1. GOOGLE DOMINATION
Tuesday, 1 February 2011
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Google domination• Started in 2000 in a garage in Palo Alto CA
• Mission to organise / classify the world’s information
Tuesday, 1 February 2011
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Google domination• Started accepting advertising in 2002
• Used Yahoo!’s ad technology to monetize users
• Single minded focus = consumer & user experience
• 2009 Revenue of circa $27 billion
• 2009 Net Income of circa $8 billion
• In 8yrs = world’s largest media company
Tuesday, 1 February 2011
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• In AU Google’s Search Revenue > $1billion
• 20% growth year-on-year
• Australia has highest market-share globally
• Dominated by Financial Services, Travel, IT&T
• Most competitive vertical - Credit Cards
Google domination
Tuesday, 1 February 2011
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Google domination
Tuesday, 1 February 2011
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Google domination
Tuesday, 1 February 2011
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Google domination
Tuesday, 1 February 2011
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Google domination
Tuesday, 1 February 2011
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Google domination
Tuesday, 1 February 2011
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Google domination
Tuesday, 1 February 2011
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Search in AU
91%
9%
Google Yahoo
69%
19%
12%
Google Yahoo Bing
Tuesday, 1 February 2011
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2. STEVE JOBS & APPLE
Tuesday, 1 February 2011
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Apple rebirth • Founded Apple in late 1970’s
• Sent into exile 1985
• Returned in 1996
• Reinstated as CEO 1997
• 1997 forward has had an un-compromised vision to dominate the industry
• Has led thinking, product, innovation ever since
Tuesday, 1 February 2011
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Apple rebirth • Steve Jobs (PERSONALLY) fundamental changed
human behaviour:
• Computing
• Entertainment - Music, Video, TV
• Mobility
• Communications & Advertising
• Speed of Knowledge
Ubiquitous computing regardless of device or location
Tuesday, 1 February 2011
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A rebel with a cause...
“I want to put a ding in the universe....”
“...Why join the navy if you can be a pirate?....”
Tuesday, 1 February 2011
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Snubbed their nose at Industry
“I want to put a ding in the universe....”
Tuesday, 1 February 2011
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Snubbed their nose at Industry
“I want to put a ding in the universe....”
Tuesday, 1 February 2011
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Reinvented the Computer
“I want to put a ding in the universe....”
“...Why join the navy if you can be a pirate?....”
Tuesday, 1 February 2011
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Reinvented the Computer
“I want to put a ding in the universe....”
“...Why join the navy if you can be a pirate?....”
Tuesday, 1 February 2011
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Inspired a Generation(al change)
“I want to put a ding in the universe....”
“...Why join the navy if you can be a pirate?....”
Tuesday, 1 February 2011
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Inspired a Generation(al change)
“I want to put a ding in the universe....”
“...Why join the navy if you can be a pirate?....”
Tuesday, 1 February 2011
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Reinvented Communication
“I want to put a ding in the universe....”
“...Why join the navy if you can be a pirate?....”
Tuesday, 1 February 2011
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Reinvented Communication
“I want to put a ding in the universe....”
“...Why join the navy if you can be a pirate?....”
Tuesday, 1 February 2011
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Created a Market Place
“I want to put a ding in the universe....”
“...Why join the navy if you can be a pirate?....”
Tuesday, 1 February 2011
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Created a Market Place
“I want to put a ding in the universe....”
“...Why join the navy if you can be a pirate?....”
Tuesday, 1 February 2011
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RedLaser: Best price finder
Tuesday, 1 February 2011
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RedLaser: Best price finder
Tuesday, 1 February 2011
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RedLaser: Best price finder
Changes the
shopping
experience!
Tuesday, 1 February 2011
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USAA: iPhone cheque depost
Tuesday, 1 February 2011
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USAA: iPhone cheque depost
Tuesday, 1 February 2011
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USAA: iPhone cheque depost
Technology
advancing
banking
Tuesday, 1 February 2011
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SquareUp: eCommerce on the go
Tuesday, 1 February 2011
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SquareUp: eCommerce on the go
Tuesday, 1 February 2011
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SquareUp: eCommerce on the go
People become the
retailers
Tuesday, 1 February 2011
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CommBank: Virtual Property Guide
Tuesday, 1 February 2011
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CommBank: Virtual Property Guide
Tuesday, 1 February 2011
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CommBank: Virtual Property Guide
Private
information is not
so private!
Tuesday, 1 February 2011
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INSPIRED OTHERS
Tuesday, 1 February 2011
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Qantas: Check in on the go
Tuesday, 1 February 2011
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Qantas: Check in on the go
Tuesday, 1 February 2011
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Qantas: Check in on the go
Increase
convenience &
customer
experience
Tuesday, 1 February 2011
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SOCIAL MEDIA IN AUSTRALIA
Tuesday, 1 February 2011
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Social Media in Australia
Social Media
Brands
Friends & Family
Games
Networks
Music Sport
GeographyMobile
Communicate Politics
Social Causes
Tuesday, 1 February 2011
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Australian Social Media
0 7.5 15 22.5 30
21.2
16.92
10.386
Australian Population
Internet Population
Social Media Population
79.6%
61%
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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• Australia’s active SM population 70%
• Number 1 globally in SM time - 7:31hrs (vs 6:52 Dec ’09)
• Number 1 in Facebook - 8:19 hrs (vs 3:05 Dec ’09)
Australian Social Media
1 in 4.5 mins
online Globally
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Australian Social Media
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Social Media & Mobile
Percentage of AU Popn. - Access Social Media by Mobile Device
100% Year on Year
Growth
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Social Media & Mobile
0% 7.5% 15% 22.5% 30%
6%
13%
26%
2007
2008
2009
Percentage of AU Popn. - Access Social Media by Mobile Device
100% Year on Year
Growth
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Twitter Popn. Activity - last 12 months
Top 10 Au Site - Ever by TrafficMost Engaging of all Social Media Platforms for Brands
16% are
Mobile
Users
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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53% 54.75% 56.5% 58.25% 60%
54%
59%
56%
Followed a Brand
Criticised a Brand
Recommended a Brand
Twitter Popn. Activity - last 12 months
Top 10 Au Site - Ever by TrafficMost Engaging of all Social Media Platforms for Brands
16% are
Mobile
Users
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Social Media & Brands
Followed a Brand via SMPublished an opinion on a Brand Read an opinion about a Brand
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Social Media & Brands
0% 22.5% 45% 67.5% 90%
34%
45%
86%
2009
Followed a Brand via SMPublished an opinion on a Brand Read an opinion about a Brand
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Social Media & Brands
% Brand Categories Followed in Social Media
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Social Media & Brands
0% 5% 10% 15% 20%
18%
14%
11%
9%
0.01%
Retail / Fashion
FMCG
Charities
Political Parties
Retail Banks
% Brand Categories Followed in Social Media
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Social Media = a diet staple
Tuesday, 1 February 2011
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Social Media = a diet staple
Tuesday, 1 February 2011
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Social Buying
Tuesday, 1 February 2011
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• Official Company sites are being increasingly shunned by consumers in favour of Social Media brand sites
• Video on an official company site is an exception
• 45% of consumers who viewed a video on company site bought product (vs 40% who read text only)
Important Facts Search - No. 1
Activity after SM
Brand
Interactions
Tuesday, 1 February 2011
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• 25% of search engine results for the worlds top 20 brands are links from UGC or Social Media
• 86% of AU Internet users turned to other consumer opinions about brands / products / services
• 38% of AU Internet users interacted with a brand via Social Media
• 34% of AU Internet users followed / joined a brand
Important Facts Search - N
o. 1
Activity after SM
Brand
Interactions
nielsen - social media report. Wave 3:2009-2010
Tuesday, 1 February 2011
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Important Logos on your site ...
Tuesday, 1 February 2011
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Important Logos on your site ...
Tuesday, 1 February 2011
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where to in 2011?
Performance driven advertising Search
Communities want content….of value
Conversations on consumers terms
Tuesday, 1 February 2011
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4. What are the key take outs?Summary
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
Tuesday, 1 February 2011
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4. What are the key take outs?Summary
1. What is the Internet?
2. Australian’s Online Habits 3. Game Changers 4. Key Take Outs
Tuesday, 1 February 2011
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What are the key take outs?
1. Digital is dominating consumers time, but not with 100% attention2. Google is the remote control to the Internet– Content is more than just words
3. Consumers are different– Men search broad & make their own decision
– Women are specific & trust the judgment of others
– Younger downtime, older functional
4. Involving the consumers enhances their experience5. Innovation can come from operational efficiencies, product or
technology
Tuesday, 1 February 2011
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What are the key take outs?
1. Digital is dominating consumers time, but not with 100% attention2. Google is the remote control to the Internet– Content is more than just words
3. Consumers are different– Men search broad & make their own decision
– Women are specific & trust the judgment of others
– Younger downtime, older functional
4. Involving the consumers enhances their experience5. Innovation can come from operational efficiencies, product or
technology
Constant
change, change
& change
Tuesday, 1 February 2011
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What are the key take outs?
Tuesday, 1 February 2011
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What are the key take outs?
Digital
allows you to
dip your toe in
the water &
learn
Tuesday, 1 February 2011
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Jargon time outQuestionsThoughts
Tuesday, 1 February 2011
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Question to youWhere would you start with digital?
Tuesday, 1 February 2011
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Thank youWant to talk more? Drop me a line:
Dominique Hindhttp://dominiquehind.wordpress.com
m: 0403 300 015
Tuesday, 1 February 2011
![Page 146: TCC Presentation - Digital 101 (Sydney, AU)](https://reader034.vdocuments.net/reader034/viewer/2022042713/5441bce4afaf9f5e208b47ae/html5/thumbnails/146.jpg)
Thank youWant to talk more? Drop me a line:
Dominique Hindhttp://dominiquehind.wordpress.com
m: 0403 300 015
Tuesday, 1 February 2011