tci 2015 the role of “it clusters” in adding value to traditional industries: it in parana,...
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The role of “IT clusters” in adding value to traditional industries:
IT in Parana, Brazil
Inés Sagrario
Parallel Session 3.2: Clusters Promoting Cooperation and Effective Convergence between Industries
Your partner in economic development
The role of “IT clusters” in adding value to traditional industries:
IT in Parana, Brazil
Nov. 5th, TCI 2015 Daegu
Inés Sagrario Project carried out by COMPETITIVENESS for SEBRAE-Parana (2014)
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IMPORTANCE OF BUSINESS-DRIVEN CLUSTER DEFINITIONS: KNOW YOUR MARKETS
WORK WITH WHAT YOU HAVE, AND TAKE IT TO NEW HEIGHTS
COMPETITIVENESS IN TODAY’S (AND TOMORROW’S) WORLD REQUIRES ACTIVATION OF COMPLEX VALUE CHAINS
Take home
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More than 8,000 companies and 16,000 jobs
Curitiba (5.535 cos.)
Londrina (957 cos.)
Maringá (686 cos.)
West (496 cos.)
Southwest (202 cos.)
Campos Gerais (333 cos.)
Source: SEBRAE Nacional’s data base, based on data from Receita Federal and Ministério do Trabalho
Technical centres Sector-specific knowledge centers Incubators
The IT Sector in the State of Parana, Brazil
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51%!
22%!
5%! 10%!
5%!7%!
ERP / Gestão de Processos
Software house
Consultoria TI
Web / Mobile
Hardware
Outros
Source: SEBRAE-PR Mapeamento dos APLS - 444 companies
Majority focused on ERP packages or as generic software houses
The IT sector in Parana by type of activity
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43%!
3%!
14%!4%!5%!
2%!0%!0%!
5%!24%! Varejo, Branding e Publicidade!
Logística e Supply Chain!Indústria!Agrícola!Saúde!Governo!Cidade!Energia!Educação!Outros!
Source: SEBRAE-PR Mapeamento dos APLS – 444 companies
Great variety of end markets
The IT sector in Parana by end market
Supporting IT development How can we encourage the development of the IT sector?
Supporting IT development
Business environment • IT as knowledge industry
– Cultural change (revolution)
– Specific skills
New value chains • IT as an enabling
technology – Develop specific
innovation ecosystems
How can we encourage the development of the IT sector?
Supporting IT development
New value chains • IT as an enabling
technology – Develop specific
innovation ecosystems
How can we identify the areas with the greatest potential?
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Methodology IT sector in
Parana IT sector
worldwide
End-demand sectors
Strategic segments
Potential areas to develop IT in Parana
Skills and Value Chains
General actions to promote IT
Actions to improve ecosystems
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Functionality
Technology
Value chain
Har
dwar
e
Soft
war
e
Plat
form
s
Solu
tions
Con
tent
s
Con
sulti
ng
Serv
ice
Intelligent process management
Automation
Support to daily life
Contents and transactions
IT definition
Dat
a co
llect
ion
Dat
a re
cogn
ition
Dat
a m
anag
emen
t
Net
wor
ks a
nd
wire
less
Stor
age
and
secu
rity
Soci
al
tech
nolo
gies
Dat
a di
strib
utio
n
Robo
tics
IT sector can be analyzed in various different ways
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Process management Intelligent management Automation Contents and
transactions Retail, Branding and advertising
Logistics and Supply Chain
Industry
Agriculture
Health
Government
City
Energy
Education
Potential development areas in Parana
Smart management (city, grid)
Edutainment
E-health
E-gov
Agro technologies
Remote Management
Omnichannel solutions for retail End market
Functionality
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Potential development areas in Parana
Filter further through: • Level of regional development (existing
companies, specialized support centers) • Demand (companies, knowledge centers) • Drivers (market, legislation or public policy) • Opportunity to develop leading companies
(existing, barriers to entry)
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Market potential* C
urre
nt le
vel o
f dev
elop
men
t in
Para
na
Estimated growth rate
Omnichannel
Agro Tech
Remote Management **
E-gov
Edutainment
Smart Management
E-health
Source: Competitiveness, based on market data from Gartner Consulting (2014 – 2018).
** Only considers data for Supply Chain Management, although the actual size of this area is probably x2-3 * The size of the balls represents the current market size in Brazil (2014)
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Process management Intelligent management Automation Contents and
transactions Retail, Branding and advertising
Logistics and Supply Chain
Industry
Agriculture
Health
Government
City
Energy
Education
Potential strategic segments in Parana
Smart management (city, grid)
Edutainment
E-health
E-gov
Agro technologies
Remote Management
Omnichannel solutions for retail
1
2
3
4
5
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Omnichannel Solutions for Retail
Transforming shop visits into transactions, and process management
?
Transactions and Back-end
Omnichannel management, Mobile support, Productivity - Automation (self-scan)
Front-end Service quality, information, comparisons and consumer experience
Customer centric, Contextual, Real time, Social, Personalization, Omnichannel, Mobile, Self scan!
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Dat
a co
llect
ion
Dat
a re
cogn
ition
Dat
a m
anag
emen
t
Net
wor
ks
and
wire
less
Stor
age
and
secu
rity
Soci
al
tech
nolo
gies
Dat
a di
strib
utio
n
Robo
tics
Beacons
Mobile payment security
Body scan
Augmented reality
Big data Facial recognition
Eye tracking
3D printing
Omnichannel Solutions for Retail
17 GP Shopper DDB Brasil
Omnichannel Solutions for Retail
Har
dwar
e
Soft
war
e
Plat
form
s
Solu
tions
Con
tent
s
Con
sulti
ng
Serv
ice
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Market: § Retail represents 10% of Brazil’s GDP § Investment in IT by retail: US$ 9.94 billion (Gartner, 2014)
Greatest innovation challenge: implementation of new point of sale technologies and their integration to attract the consumer to enter the shop
Drivers: § Growing market: 4% in 2013 (8% in shopping
centers) § Local demand: retail chains from Parana
expanding through Brazil § Sophistication: growing shopping centers, retail
groups also growing
Evolution of number of shops in shopping centers 2004-2013
Omnichannel Solutions for Retail
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43%!
3%!
14%!4%!
5%!2%!0%!0%!
5%!
24%! Technical centers: CITS
Other local development factors: • Movimento Curitiba
Criativa • Designers • Centro Brasil Design
Retail, Branding and advertising
43% of IT companies in Paraná currently develop products for retail, branding and
advertising
Reference local companies: CITS, Cinq, Bematech, CISS, Seta Digital, Impulsum, Beetech
Omnichannel Solutions for Retail
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Recommendations for Strategic Plan: action areas Actions to structure new value chains
2
Actions to develop specific skills
3
Horizontal actions to develop ITC 1
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• Development areas are either in an emerging stage or need to be reinvented • Supply and demand are either incipient or need to evolve in order to develop
advanced applications
INTRODUÇÃO* CRESCIMENTO* MATURIDADE* DECLIVE*
EXTENSÃO**DE*PRODUTO*
Edutainment
E-health
Remote
managem
ent
Tecnologias agro
Soluções de varejo
Structuring new value chains
• New multi-disciplinary value chains, where IT is the dominating enabling technology
• Require IT knowledge + sector specific knowledge
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What does it involve?
• Strategy and vision
• Networking within complex value chains
• National and international alliances
• Advanced local demand
• Focused institutional support to facilitate strategic
change
Omnichannel solutions
Remote management
Agro technology
E-health
Edutainment
Structuring new value chains
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IMPORTANCE OF BUSINESS-DRIVEN CLUSTER DEFINITIONS: KNOW YOUR MARKETS
WORK WITH WHAT YOU HAVE, AND TAKE IT TO NEW HEIGHTS
COMPETITIVENESS IN TODAY’S (AND TOMORROW’S) WORLD REQUIRES ACTIVATION OF COMPLEX VALUE CHAINS
Take home
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