tci2013 the danish design cluster

12
The Danish Design Cluster Thit Juul Madsen Business Summit: Strategic Innovation Partnerships 4 September

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By Thit Juhl Madsen, Design2Innovate, Denmark, presented at the 16th TCI Global Conference, Kolding 2013.

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Page 1: TCI2013 The Danish Design Cluster

The Danish Design ClusterThit Juul Madsen

Business Summit: Strategic Innovation Partnerships

4 September

Page 2: TCI2013 The Danish Design Cluster

The Danish Design ClusterThit Juul Madsen, head of D2i

04.09.2013, TCI2013 Designing The Future

Page 3: TCI2013 The Danish Design Cluster

Kolding School of

DesignDesign City

Kolding

University of

Southern

Denmark

Businesses

S / M / L

Spinderihallerne

Organizations

Regional authoritiesInnovation & design

consultancies

An emerging design cluster

In the Region of Southern

Denmark

Page 4: TCI2013 The Danish Design Cluster

Who we are

D2i is a partnership between Kolding School of Design,

The University of Southern Denmark, LEGO, Dong and

Design City Kolding

Funded by EU, Regional development funds and private

donations

D2i is cluster based on competencies and skills within

design and design driven innovation, relevant across

industries

Page 5: TCI2013 The Danish Design Cluster

We help companies create value through design and

design driven innovation

We create awareness about the modern design concept

We teach companies / employees how to use design tools

We’re a platform for networking, development and

collaboration.

What we do

Page 6: TCI2013 The Danish Design Cluster

New Knowledge

Innovationsdrivkraft Hvad driver innovationsprocessen?

Design- kompetencer Hvorfra kommer designkompetencerne?

Brugerinvolvering I hvilken grad er brugerne involveret?

Designbevidsthed Hvem tænker design?

Designs betydning i interne processer Hvor bruges design?

Teknologidreven innovation

Har Ikke designere ansat/ tilknyttet

Har eksterne designere tilknyttet

Har designere internt i huset/ design- afdeling

Har både interne og eksterne designere

Ingen involvering

Anvendelse af brugersurveys og anden brugerinfo

Information indhentes gennem brugerobserva- tioner og fokusgrupper Brugerne deltager som

integrerede aktører i virksomhedens processer

Ledelsen har design på den strategiske dagsorden

Design er på dagsorden- en i enkelte afdelinger

Alle medarbejdere ser design som vigtig faktor

Ingen betydning

Marketing

Produkt- og serviceudvikling, herunder finish og styling

Produktionsproces

Innovationsprojekter

Strategi og ledelse

Anvendelse af bruger- fælleskaber og lead users

Markedsdreven innovation

Designdreven innovation (Visioner marked og teknologi)

Leverandørdreven innovation

Opmærksomhed på at design kunne være en mulighed

Design indgår ikke som element

Designkapacitet SKEMA A Virksomhedsoplysninger Nuværende status

Virksomhed:

Udfyldt dato:

Udfyldt af:

Competence development

D2i offerings

Page 7: TCI2013 The Danish Design Cluster

D2I Members

Page 8: TCI2013 The Danish Design Cluster

Danish Design – the cultural

heritage

Page 9: TCI2013 The Danish Design Cluster

The future of Danish design

Page 10: TCI2013 The Danish Design Cluster

Aunsbjerg

Page 11: TCI2013 The Danish Design Cluster

Source: GK VanPatter

Why design in businesses?

Page 12: TCI2013 The Danish Design Cluster

Thank YouThit Juul Madsen, head of D2i

+45 2528 4215

[email protected]

www.design2innovate.dk