TNC2017 LinkedIncominRolandFrasier

Native Commerce amp Digital Marketer

25 MORE Freakishly Effective Marketing Hacks

This is a sample of bold text on a full color slide This is good for quotes stats dividers etcConversion

Optimizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

1 Welcome Mats Bump Conversions By 70

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Many Of The Best Growth Teams Are Using Welcome Matshellip

Use Sumocom to create a quick and easy welcome mat for your site

Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo or sign-up

Source sumocom | fedora

tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora

Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site

They should have a value proposition possibly some social proof and a strong CTA

Source sumocom | fedora

Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

2 Convert Non-Performing Leads To Cash With RinglessVoicemail

TNC2017 LinkedIncominRolandFrasier

StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier

SlyDialcom TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells

Leave congruent message

58 Sets per day (2000 messages = 108 sets = +- 5)

21 shows per day

$1237 Revenue per show

Added $259770 per day to incomeSource Bill Broadbent

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

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4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

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Socialtcs2017 facebookcomRolandFrasierPage

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28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

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29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

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30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

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Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

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35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etcConversion

Optimizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

1 Welcome Mats Bump Conversions By 70

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Many Of The Best Growth Teams Are Using Welcome Matshellip

Use Sumocom to create a quick and easy welcome mat for your site

Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo or sign-up

Source sumocom | fedora

tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora

Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site

They should have a value proposition possibly some social proof and a strong CTA

Source sumocom | fedora

Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

2 Convert Non-Performing Leads To Cash With RinglessVoicemail

TNC2017 LinkedIncominRolandFrasier

StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier

SlyDialcom TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells

Leave congruent message

58 Sets per day (2000 messages = 108 sets = +- 5)

21 shows per day

$1237 Revenue per show

Added $259770 per day to incomeSource Bill Broadbent

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

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Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

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28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

1 Welcome Mats Bump Conversions By 70

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Many Of The Best Growth Teams Are Using Welcome Matshellip

Use Sumocom to create a quick and easy welcome mat for your site

Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo or sign-up

Source sumocom | fedora

tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora

Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site

They should have a value proposition possibly some social proof and a strong CTA

Source sumocom | fedora

Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

2 Convert Non-Performing Leads To Cash With RinglessVoicemail

TNC2017 LinkedIncominRolandFrasier

StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier

SlyDialcom TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells

Leave congruent message

58 Sets per day (2000 messages = 108 sets = +- 5)

21 shows per day

$1237 Revenue per show

Added $259770 per day to incomeSource Bill Broadbent

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Many Of The Best Growth Teams Are Using Welcome Matshellip

Use Sumocom to create a quick and easy welcome mat for your site

Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo or sign-up

Source sumocom | fedora

tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora

Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site

They should have a value proposition possibly some social proof and a strong CTA

Source sumocom | fedora

Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

2 Convert Non-Performing Leads To Cash With RinglessVoicemail

TNC2017 LinkedIncominRolandFrasier

StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier

SlyDialcom TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells

Leave congruent message

58 Sets per day (2000 messages = 108 sets = +- 5)

21 shows per day

$1237 Revenue per show

Added $259770 per day to incomeSource Bill Broadbent

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora

Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site

They should have a value proposition possibly some social proof and a strong CTA

Source sumocom | fedora

Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

2 Convert Non-Performing Leads To Cash With RinglessVoicemail

TNC2017 LinkedIncominRolandFrasier

StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier

SlyDialcom TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells

Leave congruent message

58 Sets per day (2000 messages = 108 sets = +- 5)

21 shows per day

$1237 Revenue per show

Added $259770 per day to incomeSource Bill Broadbent

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

2 Convert Non-Performing Leads To Cash With RinglessVoicemail

TNC2017 LinkedIncominRolandFrasier

StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier

SlyDialcom TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells

Leave congruent message

58 Sets per day (2000 messages = 108 sets = +- 5)

21 shows per day

$1237 Revenue per show

Added $259770 per day to incomeSource Bill Broadbent

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier

SlyDialcom TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells

Leave congruent message

58 Sets per day (2000 messages = 108 sets = +- 5)

21 shows per day

$1237 Revenue per show

Added $259770 per day to incomeSource Bill Broadbent

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

SlyDialcom TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells

Leave congruent message

58 Sets per day (2000 messages = 108 sets = +- 5)

21 shows per day

$1237 Revenue per show

Added $259770 per day to incomeSource Bill Broadbent

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells

Leave congruent message

58 Sets per day (2000 messages = 108 sets = +- 5)

21 shows per day

$1237 Revenue per show

Added $259770 per day to incomeSource Bill Broadbent

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

3 Swap Real Images In Place Of Stock Photos

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Real Images Outperform Stock Photoshellip

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

4545 Lift 4505 Lift

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

4 Increase Signups By Hiding The Signup Form

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Eliminating The Form Created A 60 Increase In Conversions

Source VWOcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

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28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

5 Friendlify Forms To Bump Conversions

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

6 Test Minimalist Landers + Home Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Try Minimalist Messaging On Your Lander + Home Page

This page asked for and delivered too much informationhellip

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

This Page Was Focused With A Clear Benefit + CTAhellip

And got a 945 higher conversion rate (1313 vs 139)

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

7 Reduce Form Fields

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Short Forms Generally Outperform Longer Ones

Source marketocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

8 9X Abandon Cart Recovery Increase With Web Push

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf

Tool Used accengagecom

Web Push Notifications Increase Mobile Conversions 9X

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

9 Tell Stories To Convert Better

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource bufferappcom

296 Conversion Increase + 520 Longer Time On Page

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

10 Use In-Line Form Validation

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource conversionxlcom

22 Increase In Form Completions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

11 Remove Navigation Links From Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel

hellipDramatically Out-Converts Landing Page With Nav Links

Multiple Tests Reveal Same Landing Page With No Nav Linkshellip

+ 100

+ 91

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

12 Include Click-To-Call Phone Number On Your Website

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Try Adding Click To Call To Your Site

Source convirzacom

Calls convert 10X better than web leads

Calls are lower in the funnel than web leads and eliminate online conversion funnel friction

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

13 UGC Photos On Ecommerce Bump Conversions

TNC2017 LinkedIncominRolandFrasier

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

Try Adding User Photos To Ecommerce Pages

Vanity Planet Got A 24 Bump

After

Before

tcs2017 facebookcomRolandFrasierPageSource yotpocom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

14 Let Ecommerce Site Visitors Text You

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Try Adding Ecommerce Site Text Widgets

Source blogsendsonarcom

Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

15 Test Different Offer Prices

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495

Our standard price is $495

New product split test $295 amp $395

Both prices performed +- 3x better

$495 barely registered

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

16 Test Background Color

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

3333 Higher Conversions Won (Even With COGS)

Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

CONTENT

TNC2017 LinkedIncominRolandFrasier

MEDIA PROPERTY

CONTESTSON-SITE PROMOS

CONTENT

ON-SITE 3rd PARTY ADSON-SITE RETARGETING

SOCIAL

EMAIL

TRAFFIC

ORGANIC SEARCH

RENTED LISTS

PAID MEDIA

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

17 Drive Leads With Content Upgrades

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

How Content Upgrades Workhellip

Put A Box Like This In Your Post

Pop This When They Click

Source Brian Dean Banklinkocom

LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Before Content Upgrade

After Content Upgrade

Source Brian Dean Banklinkocom

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

How To Do A Contnent Upgrade In 3 Stepshellip

Step 1 Find high-traffic pages on your site

Step 2 Identify a resource that would make the content better and create it

Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

18 Refresh And Re-CRORe-SEO Blog Content

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Use Google Analytics To Identify Candidates For A Refreshhellip

Ideally look for posts that are

more than three months old but

that are performing well

Find the content that gets the most traffic

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Just enter the post URL and sort by volume

You may also want to focus initially on posts that rank in spots 3 through 10

Use SEMRush To Identify High Traffic Search Queries

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Optimize Your CTAs Based On Highest Traffic Search Queries

Matching search intent to CTA brings big gains

Match Your CTA To The Search Query

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Old End Of Post CTA Optimized EOP CTA

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Optimize Beginning Of Post End Of Post + Slider CTAs

Source hubspotcom

Old Slide-In CTA Optimized Slide-In CTA

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip

HubSpot Saw A 240 Increase In Conversions Post Update

Source hubspotcom

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Bonus You Should Also See Increases In Search Traffichellip

Source hubspotcom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

19 Sniply Drives Leads + Sales

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Share Other Peoplersquos Content Through Sniply

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Your Link + Message At The Bottom Takes Them To Your Sales Page

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

17020 Clicks

17020 Pixels For People Interested (Retarget Later)

1623 Immediate Conversions

$7235 Sales From 1 Email

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Personalizationtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

20 Use Dynamic Text Replacement On Your Landing Pages

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source omnicovertcom

Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement

Source optinmonstercom | unbouncecom

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

TNC2017 LinkedIncominRolandFrasierSource Unbouncecom

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip

This converted 29 better than the normal location generic landing page

It also reduced Cost Per Lead By 31 And Cost Per Click by 5

Source Unbouncecom

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

21 Facebook Bots For Messenger Can Save 40 Of Social Sales

TNC2017 LinkedIncominRolandFrasier

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833

TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Videotcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate

Source backlinkocom

In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

23 Use Fall-Off Point Video Annotations To Increase Watch Time

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate

Source mozcom

Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

24 Tweak Video CTAs To Bump Conversions By Over 300

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Mid-Roll Video CTAs Bump Conversions 5447

Source wistiacom

959 Of Video CTAs Are Post-Roll Buthellip

Mid-Roll CTAs generate the highest conversion rate 1695

Then post-roll 1098

Then pre-roll 315

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Image CTAs In Videos Bump Conversions 228

735 of videos use Text CTAs Buthellip

Image CTAs generate the highest conversion rates 1308

Text CTAs in videos convert on average at 1065

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Power Word CTAs In Videos Convert At Up To 1222

676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip

CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words

Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos

Source wistiacom

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Video CRO Checklisthellip1 Mid-Roll CTA

2 Image CTA

3 Power Words

4 Action WordsYou | Now | New | Free

Sign Up | Register | Download | Click

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Social Traffic To Your Site

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

25 Try Short Top-Down Vertical Videos With Text Overlays

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 LinkedIncominRolandFrasier

Use Top-Down Vertical Video For Facebook Instagram + YouTube

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

26 International Video Launch Strategy

tcs2017 LinkedIncominRolandFrasier

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip

Step 2Re-boost With Social Proof To Your Target Countrieshellip

Step 3hellipMassive Views Likes Shares + Comments

tcs2017 LinkedIncominRolandFrasier

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR

Source upwordsemcom tcs2017 LinkedIncominRolandFrasier

With Social Proof

Without Social Proof

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Drive Traffic With List Builders To Reach Critical Mass

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 LinkedIncominRolandFrasier

Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site

bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)

Giveaways (Enter To Win)

Contests (Compete To Win)

bull Ask Them Their Opinion

Polls (Ask 1 Simple Question)

Surveys (Ask A Series Of Questions)

bull Let Them Find Out More About Themselves

Quizzes

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

27 Increase Contest Signups

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 LinkedIncominRolandFrasier

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page

Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)

147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar

tcs2017 LinkedIncominRolandFrasier

In-Post Specific

In-Post Site Wide

Side Bar

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Socialtcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

28 Double Your Traffic By Automating Re-Usable Social Conent

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Generates 500-700 Leads Per Week For DigitalMarketercom

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

29 Sell Directly With Facebook Messenger

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer

$800 Ad Spend

300 Chats

$4200+ In Product Sales

Source molly pittman | digitalmarketercom

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Case Study DigitalMarketer500+ ROI On Ticket Sales

Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage

Messenger Broadcast Using ManyChat App

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

30 Build Your List + Increase Engagement With Messenger Chat

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Replace On-Site Chat With FB Messenger

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

31 Message People Who Have Not Yet Messaged Your Page

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom

Unlesshellip They Have Left A Comment To Your Ad Or Page

You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

32 Facebook Page Traffic Strategy

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

New Facebook Traffic Strategy

bull Topic Feeder Pages gt Interest Pages gt Main FB Page

bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes

bull Use topic pages to send traffic to interest pages and

multiple interest pages to prop up primary FB page

bull Test 70k+ likes in 30 days on $5k ad spend

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

Retargeting

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource imscalablecom

Tool Used CodeDelaycom

Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds

Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site

Case Study One site went from losing money on retargeting to making 636 ROAS

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

34 Retarget Using Facebook ldquoBought This Not Thatrdquo

TNC2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

Target Customers Who Purchased Product A AndOr B But Not Product C

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

35 Spend More To Retarget People Who Watched More Of Your Videos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

COMMERCE

MEMBERSHIP SITE

SOCIAL

EMAIL

MARKETPLACESTARGETED ADS

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

EMAIL

MEMBERSHIP SITE

SOCIAL

EMAIL

TRAFFIC

SEGMENTEDPROMOS

LANDING PAGES

PRODUCT GRID

RETARGETING

ORGANIC SEARCH

RENTED LISTS

PAID MEDIAtcs2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

36 Use The 3 Day + 1 Day Cash Machine For Promos

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPage

3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue

6AM Mail 10 of total list in morning to test 3 subject lines

7AM Mail 2nd 10 of total list the winning subject line with 2 body copies

8AM Mail remaining list winning subject line and body copy

3PM Mail all opens who did not buy and add a big premium 55 Open Rate

7PM Scarcity closing email to people who clicked but did not buy

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

37 Use Triggered Emails To Bump Conversions

tcs2017 LinkedIncominRolandFrasier

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 facebookcomRolandFrasierPageSource Magnetic

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 LinkedIncominRolandFrasierSource Magnetic

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

38 Fully ImplmentMulti-Touch Email Campaigns

tcs2017 LinkedIncominRolandFrasier

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

Source marketingsherpacom

bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber

JewelScent Added These Campaigns To Transactionalhellip

TNC2017 LinkedIncominRolandFrasier

bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back

And Achieved These Resultshellip

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

39 Use Triggered Emails For Cart Abandonment

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom

Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)

Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE

Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE

Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

40 Receipt Marketing

tcs2017 LinkedIncominRolandFrasier

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

tcs2017 LinkedIncominRolandFrasier

The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

SEO

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

41 Boost Sales + Marketplace SEO With App Traffic Ads

tcs2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

How To Monetize App Traffic

bull Sell With It (Low Conversions 13 But Costs Pennies)

bull Send To Blog Posts To Improve SEO

bull Send To Amazon Product Pages To Improve AMZ Rankings

bull Place Facebook + Google Retargeting Pixels To Create

Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

FulfillmentTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

42 Convert Customer Care Contacts To Sales

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
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• StraticsNetworkscom
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• Contest Posts On Blogs Location Matters
• Slide Number 93
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• How To Monetize App Traffic
• Slide Number 135
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• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

41 Boost Sales + Marketplace SEO With App Traffic Ads

tcs2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

How To Monetize App Traffic

bull Sell With It (Low Conversions 13 But Costs Pennies)

bull Send To Blog Posts To Improve SEO

bull Send To Amazon Product Pages To Improve AMZ Rankings

bull Place Facebook + Google Retargeting Pixels To Create

Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

FulfillmentTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

42 Convert Customer Care Contacts To Sales

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
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• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
• Slide Number 94
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• Slide Number 97
• Slide Number 98
• Slide Number 99
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• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

How To Monetize App Traffic

bull Sell With It (Low Conversions 13 But Costs Pennies)

bull Send To Blog Posts To Improve SEO

bull Send To Amazon Product Pages To Improve AMZ Rankings

bull Place Facebook + Google Retargeting Pixels To Create

Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

FulfillmentTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

42 Convert Customer Care Contacts To Sales

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
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• Slide Number 90
• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
• Slide Number 94
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• Slide Number 96
• Slide Number 97
• Slide Number 98
• Slide Number 99
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• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

How To Monetize App Traffic

bull Sell With It (Low Conversions 13 But Costs Pennies)

bull Send To Blog Posts To Improve SEO

bull Send To Amazon Product Pages To Improve AMZ Rankings

bull Place Facebook + Google Retargeting Pixels To Create

Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

FulfillmentTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

42 Convert Customer Care Contacts To Sales

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
• Slide Number 10
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• Contest Posts On Blogs Location Matters
• Slide Number 93
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• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

TNC2017 LinkedIncominRolandFrasier

How To Monetize App Traffic

bull Sell With It (Low Conversions 13 But Costs Pennies)

bull Send To Blog Posts To Improve SEO

bull Send To Amazon Product Pages To Improve AMZ Rankings

bull Place Facebook + Google Retargeting Pixels To Create

Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

FulfillmentTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

42 Convert Customer Care Contacts To Sales

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
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• Slide Number 89
• Slide Number 90
• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
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• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

How To Monetize App Traffic

bull Sell With It (Low Conversions 13 But Costs Pennies)

bull Send To Blog Posts To Improve SEO

bull Send To Amazon Product Pages To Improve AMZ Rankings

bull Place Facebook + Google Retargeting Pixels To Create

Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

FulfillmentTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

42 Convert Customer Care Contacts To Sales

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
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• Slide Number 85
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• Slide Number 87
• Slide Number 88
• Slide Number 89
• Slide Number 90
• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
• Slide Number 94
• Slide Number 95
• Slide Number 96
• Slide Number 97
• Slide Number 98
• Slide Number 99
• Slide Number 100
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• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

FulfillmentTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

42 Convert Customer Care Contacts To Sales

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
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• Slide Number 90
• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
• Slide Number 94
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• Slide Number 97
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• Slide Number 99
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• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

42 Convert Customer Care Contacts To Sales

TNC2017 LinkedIncominRolandFrasier

TNC2017 LinkedIncominRolandFrasier

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
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• Slide Number 84
• Slide Number 85
• Slide Number 86
• Slide Number 87
• Slide Number 88
• Slide Number 89
• Slide Number 90
• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
• Slide Number 94
• Slide Number 95
• Slide Number 96
• Slide Number 97
• Slide Number 98
• Slide Number 99
• Slide Number 100
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• Slide Number 117
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• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

TNC2017 LinkedIncominRolandFrasier

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
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• Slide Number 90
• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
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• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

HelpScoutcom

bull Built-In Knowledge BaseThe Help-Desk

bull With Live Chat Added $59000 In First 2 Months Of Use

bull Integrates With Slack Magento Brite Verify + SnapEngage

bull Allows Customer Care Agents To Pull Product Lists +

Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
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• Slide Number 90
• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
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• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

43 Verify Conversions Before Shipping

TNC2017 LinkedIncominRolandFrasier

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
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• Slide Number 90
• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
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• Slide Number 100
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• Slide Number 117
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• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

Twilio Use Casehellip

bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your

Membership Benefits Todayrdquo

bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership

Donrsquot Send Welcome Kit Donrsquot Rebill

bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks

Save COGS On Kits Sent To Cancels Prior To Implementing

TNC2017 LinkedIncominRolandFrasier

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
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• Slide Number 85
• Slide Number 86
• Slide Number 87
• Slide Number 88
• Slide Number 89
• Slide Number 90
• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
• Slide Number 94
• Slide Number 95
• Slide Number 96
• Slide Number 97
• Slide Number 98
• Slide Number 99
• Slide Number 100
• Slide Number 101
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• Slide Number 123
• Slide Number 124
• Slide Number 125
• Slide Number 126
• Slide Number 127
• Slide Number 128
• Slide Number 129
• Slide Number 130
• Slide Number 131
• Slide Number 132
• Slide Number 133
• How To Monetize App Traffic
• Slide Number 135
• Slide Number 136
• Slide Number 137
• HelpScoutcom
• Slide Number 139
• Twilio Use Casehellip
• Slide Number 141
• Slide Number 142

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

• Slide Number 1
• Slide Number 2
• Slide Number 3
• Slide Number 4
• Slide Number 5
• Slide Number 6
• StraticsNetworkscom
• SlyDialcom
• Slide Number 9
• Slide Number 10
• Slide Number 11
• Slide Number 12
• Slide Number 13
• Slide Number 14
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• Slide Number 91
• Contest Posts On Blogs Location Matters
• Slide Number 93
• Slide Number 94
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• How To Monetize App Traffic
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• Twilio Use Casehellip
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This is a sample of bold text on a full color slide This is good for quotes stats dividers etc

tcs2017 facebookcomRolandFrasierPage

Thank YouSlidesharecomRolandFrasier

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• How To Monetize App Traffic
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• HelpScoutcom
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• Twilio Use Casehellip
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