tdagency capabilities presentation (no vid)
TRANSCRIPT
Eric Jessen
Director
2
My name is Eric Jessen.
I am the director of TDAgency.
TDAgency is a creative
marketing agency.
strategic
3
Are you tired of your marketing
agency starting
off creative meetings with
the “we are so excited” line?
4
What you really want
is an agency that
comes into a room
and says “we have a strategy that
will sell more
of your products.”
5
When did marketers forget that?
6
first thing’s first
Why TDAgency?
7
WHAT?
Result:Activities to deliver the “why.”
HOW?
Process: Organization to realize the
“why.”
WHY?
Purpose: Our cause;
what we believe.
8
WHY?
9
At TDAgency,
we haveno creativesand we haveno strategists.
10
THERE ARE ONLY
STRATEGICcreatives
CREATIVEstrategists.
&
11
BOTHPositioning yourself for success requires
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You need
EGISTSCREATIVESSTRAT
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IF IT DOESN’T SELL
IT ISN’T CREATIVE.- DAVID OGILVY
“”
14
Working with thousands
of technology providers
EVERY DAY, TDAgency knows
this is one of
your toughest tasks.
15
Now…how shall we approach this task?
16
Use buzzwords in cool and
unexpected combinations?
“Ignite the channel with actionable and
scalable synergistic paradigms by engaging thought
leading gurus to optimize a revolutionary and immersive
value proposition that aligns relevancy with ROI.”
17
Oh yeah…and be viral.
18
Make impressively-complicated PowerPoint
presentations?
19
Post-rationalize the work of creatives?
20
NO
21
takes careful planning…CREATEGY
22
who focuses upon your
unique distinction.
…and the right partner
23
ALWAYS REMEMBER, YOU’RE UNIQUE…
JUST LIKE EVERYONE ELSE.“
”
24
understand your business and
drive demand.
CREATEGISTS
25
INCITE WITH INSIGHT.“ ”(OUR “WHY”)
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We make work that drives demand and
sells more, not just creative work that
wins awards.
(Though we do that too.)
27
IT’S THAT
SIMPLE.
If your business grows…
…ours grows.
28
solutions continue to evolve to be as
innovative as your solutions...
...and get the results you deserve.
CREATEGICTDAgency’s
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TDAgency is built on
three-essential C’s:
30
CREATIVE
CHANNEL
CONSULTANTS
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CREATIVE
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THE BEST CREATIVE PEOPLE ARE PROBLEM SOLVERS
NOT JUST BLUE SKY THINKERS.“ ”
33
We’ve been awarded numerous
Gold and Silver ADDY Awards,
but the results that matter to us most…
…are yours.
34
Seasoned Team of Certified Channel Managers
Eric Jessen
Director
TDAgency
Alex Fox
Sr. Manager
Creative Services
Ted Jones
Manager
Web & eMarketing
Shannon Welch
Manager
Creative Services
Kim Baker
Manager
Local/Corp Events
Megan Brey
Manager
Field Events
Chris McGovern
Manager
resellerCONNECT
Madeline Fugate
Manager
Project Specialists
35
…with experience across many powerhouse brands
…to small entrepreneurs and everything in between.
36
CHANNEL
37
IN ADVERTISING,“
”IS VIRTUALLY SUICIDAL.
NOT TO BE DIFFERENT
- BILL BERNBACH
38
Why waste time
(read: money)
waiting on an agency
to learn the channel?
39
WE ARE THE CHANNEL.
40
40 YEARS OF CHANNEL KNOWLEDGE
What’s selling and who’s buying
within a reseller database of
60,000
US
100,000
GLOBALLY
&
41
CONSULTANTS
42
CLIENTS GET THE ADVERTISING
THEY DESERVE.- DAVID OGILVY
“”
43
UNDERSTAND YOUR
TARGETS
GOALS &
STRATEGIES
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DEFINE CLEAR
C A M PA I G N G O A L S
B U S I N E S S G O A L S
a l i g n e d w i t h y o u r
45
MEASURE RESULTS
AND ADJUST
46
HOW?
47
TDAgency’s powerful
three-prong strategies
cover all the bases.
48
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Demand GenerationThe optimum mix of deliverables
to engage highly-targeted resellers
and the right end users.
50
51
EnablementMust-have sales and technical
training, marketing expertise and
more to make sure targeted resellers
are fully-equipped to identify
opportunities and close deals.
52
53
IncentivesContests, loyalty programs
and more to motivate resellers
and drive sales.
54
TDAgency has an end-to-end methodology
covering every step from demand generation
to conversion and ROI reporting.
55
Our proven four-step process makes sure
you get the best results.
IDENTIFY
AND SEGMENT
RECRUIT
AND GROW
EMPOWER DEVELOP
BUSINESS
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1
57
Maximize ROI by focusing
on resellers who are most
likely to, and capable of,
bringing your solutions
to market.
Identify and
Segment
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2
59
Deploy an integrated mix of
face-to-face, one-to-one,
one-to-many and digital
techniques to engage targeted
resellers and motivate action.
Recruit
and Grow
60
3
61
Arm your resellers with the
resources, knowledge and
tools they need to succeed.
Empower
62
4
63
Build and maintain a
qualified, active pipeline that
grows your business with
existing customers,
adds net-new resellers, and
expands into new areas.
Develop
Business
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WHAT?
67
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STRATEGY IS A COMMODITY“”EXECUTION IS ART.
- PETER DRUCKER
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DELIVER RESULTS
69
PRECISE EXECUTION DESIGNED TO
67
BOTH vendors AND resellers.
70
We’ve segmented our team into
service lines that meet the needs of
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The result is
end-to-end marketing
that spans the entire
channel.
71
69
172
70
Tech Data’s vendor marketing team
focused on “to-reseller” marketing.
7174
Data Drivento match end-user drop ship information
against SIC codes that develop robust
reseller profiles.
7275
Integrated Campaigns to drive measurable success.
7376
Award-Winning Creativeto ensure your message is seen and heard.
7477
Dynamic Eventsto create long-lasting relationships
that fuel business development.
7578
Webinarsto spotlight new or featured solutions,
plus deliver technical and sales knowledge.
7679
Drip Emailto build messages around
behavioral-marketing strategies.
7780
Manufacturer Stores,
Microsites and Focus Pagesto deliver engaging details and keep
the sales process moving forward.
7881
eMerchandising Adsto display products and
details with the best:
Environment
Setting the mood
Emphasis
Prioritizing products
Education
Assisting with decisions
Excitement
Changing customer behavior
7982
TDLoyaltyto drive targeted Tech Data
reseller loyalty for your solutions.
8083
Contests and TDRewardsto tie incentives with certifications
or sales growth.
8184
Video Productionto promote and educate.
82
286
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Tech Data’s end-user marketing team
with core functions in Account Management, Project
Management and Strategy.
8488
Integrated Lead-Generationto drive outcome-based engagement
with focus on end-user BANT-P lead delivery
to specified reseller partners.
8589
MDF Managementto assist resellers with strategic planning, execution and
claiming of existing MDF.
8690
Reseller Marketing Portalto centralize marketing content,
tools and leads for resellers.
8791
TDEngage (with full ecommerce functionality) to
automatically keep more than 1,400
participating reseller websites stocked with
your latest content and products.
92
Database
Robust end-user database:
• installed technology
• trigger events
• organizational chart information
Campaign Management
Anchor for all integrated systems:
• campaign-management tool
• lead-management tool
Marketing Automation
Integrated with Salesforce:
• lead scoring
• inbound tactics
Enterprise Class Systems
8993
With TDAgency, our vendorCONNECT
and resellerCONNECT service lines
offer end-to-end marketing that
span the entire channel.
90
MAKING GREAT MARKETING IS SIMPLE,
BUT VERY HARD TO DO.“
”
IS VERIFYING THEM
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THE DIFFICULT THING WITH
QUOTES ON THE INTERNET“
”- ABRAHAM LINCOLN
P A R T I N G T H O U G H T
