tdm roi webinar 09302010
DESCRIPTION
TRANSCRIPT
1icfi.com |
COMPANY CONFIDENTIAL – NOT FOR COPYING OR DISTRIBUTION
Measuring Return on Investment for TDM programs- A New York Case Study
Frank MongioiManager, MBA
Q&A Moderator: Ryan Thompson
September 30, 2010
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Overview
Purpose
Benefits
Case studies
Tools & calculations
Getting started
Questions & Answers
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Purpose
What does success in TDM look like?
How effective are the results we are producing?
What are we learning from our results?
How can we put systems in place to ensure consistent measurement?
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Measuring your activities allows you to:
Assess your performance
Determine how to operate more efficiently
Identify gaps in services
Identify areas of success
Develop efficiencies
Recognize trends
Forecast results
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Sample case studies
Clean Air NY
NY Rideshare
NYSDOT Statewide
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Clean Air NY
Initiative sponsored by NYSDOT in support of downstate air-quality
Real-time updates on Air Quality Action Days via text message or e-mail
Outreach to employers, the public, campuses, community partners, etc.
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ROI Process for Clean Air NY
Performance metrics
– # of partners (individual, employer, champion, community and campus)
– # of events attended (public, employer, meetings, etc.)
– Event costs (staffing, registration, etc.)
Identifying trends and patterns
– What is our cost per partner sign up?
– What are our staffing needs?
– How many partners should we expect to sign up?
– Should we do this event again?
– How should we modify our goals for next year?
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NY Rideshare
Merger of three local TDM programs
One set of performance measures
Common systems
– Ridematching
– Sales strategies
– Support programs
Year 2 – ROI analysis
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Moving towards ROI Analysis
Identifying efficiencies
Setting standards for performance measures and tracking
Sales pipeline, lead conversion and forecasting
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NYSDOT Statewide
TDM Strategic Framework
– Develop a common vision for TDM in the state
– Minimize duplication across regions
– Share resources across regions
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Developing performance measures
Development of standardized TDM indicators
Support trend analysis, comparisons, target setting, problem solving & design of effective solutions
Establish a foundation for measurement that reflects project development and goal achievement
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Sample Calculations
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Cost per sign up
$500 $50/hour $250
Staff Labor
Event Fees Materials
200 partner sign ups
Total Cost = $950
4 hour event
$4.75 per sign up
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Cost per ridematch application
Develop consistent set of assumptions on costs related to:
• How many calls made to get a lead?
• How many leads needed to get a meeting?
• How many meetings needed to sign up a company?
• How many events held at a company?
• How many rideshare applications received at events?
Cost per Ridematch Application
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Indicators
How many employees at the worksite?
– eg 1,000
How many attended the Commute Fair/event?
– eg 180 or 18%
Percentage of employees attending, who signed up?
– eg 40 or 22%
Cost/application?
– eg $400 / 40 apps = $10/ridematch application
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External variables
Energy/gas prices
Economic
Transit enhancements
Environment, Climate Change
Other External Factors
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Getting startedMake some assumptions
Be consistent
Put a system in place
Examine results annually
Tweak tracking methodologies when needed
Establish performance metrics or indicators
Identify a process for collection
Evaluate monthly, quarterly and annually
