tdwi austin simplifying big data delivery to drive new insights final

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1

Simplifying Big Data Delivery to Drive New Insights

TDWI Big Data Analytics– Sept 17th 2013

Khader Mohiuddin – Big Data Solution Architect

[email protected]

People. Process. Portfolio.

Khader Mohiuddin

18 Years of Industry Experience – Information Architecture

6 Yrs at Oracle, 6 years at Sun Microsystems, 3 years at

Accenture

Author – The Oracle Big Data Handbook – McGraw Hill

Oracle Press

2


KNOW YOUR CUSTOMER

IMPROVE OPERATIONS

MANAGE RISK

Big Data : Opportunities and Challenges

INNOVATE FASTER

70% of customer data is

generated outside the

enterprise

93% of execs are losing

revenue by not taking full

advantage of information

#1 cause of fraud

exposure is IT

complexity

71% of execs say this

is the #1 factor for

competitiveness

94% of consumers will

pay more for a better

customer experience

10% increase in asset

utilization translates to

millions of cost savings

15% of warranty claims

could be suspect –do

you know which ones?

66% of IT budget is

used just to keep the

lights on


High Volume, High Fidelity

Data Acquisition Collect machine-generated, social

media, and other data

Integrate many different data sources

Ensure data quality

Business Analytics Discover new patterns

Monitor and measure

performance

Predict and plan for future

Explore and visualize easily

On any device

Lifecycle Data Management Organize and manage all types of data

Archive data and retrieve cost-effectively, on demand

Fast, Scalable Infrastructure Extreme performance and scalability

Flexible, adaptable services

Rapid provisioning for new

applications

Simplify IT cost-effectively

Security and Privacy Role-based access to data

Compliant with industry,

organization, and geographic

privacy restrictions

Trusted and secure

Unified Information Architecture Required Capabilities

10110010100

10010011010

1010101110


Data Explosion The Anywhere & Everywhere Connected Lifestyle

58% of Americans access social

media via mobile devices

everyday.

Top Mobile Social Activities:

#4 – Reading posts from brands

24% of eCommerce will be

transacted by mobile device by

2017.

Making a call only

ranks

Of all uses for

a mobile

phone, Social

Media is 2nd.

5th.


Volume

Velocity

Variety

Growth in Data – mostly from Public Data Structured, Semi-Structured and Unstructured

DATA

Projected growth in

global data per

year**

Source: Gartner

Source: ** McKinsey Report

Source: *** IDC Digital Universe Study

40%

Of digital information

is generated by

individuals*** 75%

Increasing


New Insights Made Possible With Growth in Data

Correlations and patterns from

disparate, linked data sources yield the

greatest insights and transformative

opportunities - Gartner

9 Copyright © 2012, Oracle and/or its affiliates. All rights

reserved.

Oracle’s Vision for Analysis on ALL Data Provide a complete solution allowing you to manage your business, not complex information technology configurations

Stream Acquire Organize/ Discover

Analyze Visualize/

Decide

10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Engineered Systems Hardware+Software Integrated

Exadata

Database

Machine

Exalogic

Elastic Cloud

Exalytics Big Data

Appliance

11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle’s Big Data Platform

Oracle

Exalytics

InfiniBand

Oracle

Real-Time

Decisions

Oracle

Big Data

Appliance

Oracle

Exadata

InfiniBand

OEP

Data

Warehouse

Hadoop

Oracle Big Data Connectors

Oracle R dist

Oracle Data Integrator

Oracle

Advanced

Analytics(ORE/

ODM)

Oracle

Database

Stream Acquire Organize / Discover

Analyze Visualize /

Decide

Oracles Data Integrator

Endeca/OBIEE

Flume

Data

Reservoir

External

Data

Sources

Internal Data

Sources

Oracle No SQL DB

Oracle

Exalogic


Thomson Reuters

Objectives

Needed better understanding of customer behavior in order to identify cross sell and upsell opportunities

Optimize and simplify IT

Solution

Oracle Big Data Appliance Oracle Big Data Connectors Oracle GoldenGate Oracle Exadata Database Machine Oralce Exalytics Machine Oracle Advanced Analytics Oracle Spatial & Graph Oracle OLAP

“Oracle's engineered systems… are geared toward high

performance big data delivery - and that is exactly the type of work we do” Rick King, Chief Operating Officer, for Technology

“Oracle GoldenGate is instrumental in helping us ensure that we

have accurate data across our multimaster, multidatabase

production environment—which translates to a high level of user

confidence. We can now efficiently identify out-of-synch data, saving

significant staff resources and have reduced time-consuming and disruptive database re-instantiation.” Dan Paczosa, Lead Database Engineer, Legal, Technology, Infrastructure and Operations,

Results

BDA Captures and correlates 50M web events/sec to drive customer segmentation & upsell recommendations

Automatically upsell additional subscriptions. Avoided hundreds of hrs of downtime and reduced MTTR

Country: Global Thomson Reuters is the world’s leading provider of intelligent information for businesses and

professionals. The company combines industry expertise with innovative technology to deliver

information to business decision makers. Industry: Professional Services


KNOW YOUR CUSTOMER

IMPROVE OPERATIONS

MANAGE RISK

Customer Successes

INNOVATE FASTER

Personalized, targeted

products and services

recommendations across

multiple channels renders

$132M in net new

revenue in one year

Reduced $8 to 10 million

in yearly product inventory,

preventing losses and

cutting warehouse costs.

New sales approach

maximized sales of seed

and crop protection

products resulting in:

•20% in volumes

•30% in profit

Saving millions per year

using predictive analytics

on a petabyte of prepaid

calling card data to identify

and prevent fraudulent

activities.

14 Copyright © 2012, Oracle and/or its affiliates. All rights

reserved.

Why Oracle for Big Data ? Make Better Decisions Using ALL Data

• Faster Time to Value

• Best of Breed and Integrated

• Optimized and Complete

• Single Point of Support

Stream Acquire Organize / Discover

Analyze Visualize /

Decide

InfiniBand Infiniband Infiniband


Why Oracle Big Data Appliance?

Beats DIY Clusters on:

– Initial Cost and Time to Value

– Performance and Scalability

– Single point of support

Pre-configured with leading Hadoop Distribution

– Proven at large scale

– Contributors across all components for better support

Better Integration with your Oracle ecosystem with:

– High-performance connectivity to Exadata

– Unified analytics API (SQL, R, MapReduce etc.)

– Integrated Management and Monitoring across


Where to Get More Information?

www.oracle.com/bigdata

www.oracle.com/fastdata

www.oracle.com/exadata

http://www.oracle.com/bigdata

http://www.oracle.com/fastdata

http://www.oracle.com/exadata