teachmeetnj 2014
DESCRIPTION
Tell the story of your school district in a few easy steps.TRANSCRIPT
Telling Your School Story to the World
TeachMeetNJ 2014August 18, 2014
Joe Sanfelippo, PhDSuperintendentFall Creek School District@joesanfelippo on Twitterwww.jsanfelippo.com
Corwin Connected Educator Series
http://www.corwin.com/connectededucators/
Clearly this will not be…
ShouldShould
Should
Should
Should
Should
Should
Should
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What if someone trashes you?
What about those with no access?
Find something….…
#gocricketsput it on EVERYTHING……
1. Audience2. Build Your Brand3. Celebrate
Audience
Where do many stakeholders live?
Parents Students
“I can’t wait to go homeand look at the District website”
-Nobody
Where do many stakeholders live?
Parents Students
2005
2013
Image via businessinsider.com
Kindergarten Concert
Image captured by Joe Zydowsky, Cadott School District
Hell Parents,
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Should
Should
Should
Should
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The Experience Feels Different for Everyone!
Think about what jumps into your head when you
see the following images…
#gocrickets
Branding…what is it?
• The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
1. What is Your Identity?
• What is the identity of district?• If you had only 15 seconds to tell your story,
what would you say?• What is the most amazing thing about your
district?
Win the heart….
The mind will follow.
Celebrate
Find something….…
#gocricketsput it on EVERYTHING……
Building Your Brand
• Who knows your identity?
• Does everyone within your space tell the same story?
• How do you differentiate your space from those around you?
• How do you share your story on the path to branding your space?
Brand Promise = Brand Experience
You can’t fool the people around your space…
Are the stories you are telling about your space real?
Do the experiences of those within your space match the stories you are telling?
406,000 Tweets
377,000 Unique Twitter Users
21,600 PhotosViewed
120,000,000 times
1.7 Billion Person Reach
13,000 people attended
406,000 Tweets
377,000 Unique Twitter Users
21,600 PhotosViewed
120,000,000 times
1.7 Billion Person Reach
13,000 people attended
1. Audience2. Build Your Brand3. Celebrate
Never Give UpThe Opportunity to
Say Something Great
About Your School
#gocrickets