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TRANSCRIPT
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TEAM ONE
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Dedicated to Color Perfection
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Topics Goldwell Program Overview Goldwell Product Overview What is Haircolor Shades and Tones Accessories Colorance Demi-Permanent Topchic Alkaline Haircolor Decolorizers Corrective Tools
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Academy Programs Academy Programs
>> Color Inspection & Design
>> Creative Color Placement
>>
>> The Academy@Baltimore and Academy@Santa Monica
NORTH AMERICAN EDUCATION
>> The Academy@Vancouver and Academy@Toronto
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The Programs: Communication Consultation Goal Setting Maximizing Results Live the Color Cycle Client Types Choose to Win Home Hair Care New Generation
Business Programs to Support the Goldwell Color Cycle:
‛Be More ~ Achieve More’
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In-Salon Step 1 – Consultation Step 2 – Pre-Color Preparation Step 3 – Application Technique Step 4 – Post-Color Service
At Home Step 5 – Maintenance
THE PATH TO COLOR PERFECTION – THE 5 STEP PLAN
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THE VERY HEART OF COLOR EXPERTISE
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• unique depot can system with application tools, precision, professional and efficient
Belleza Salons Belleza Salons COLOR SERVICE – NON OXIDATIVE COLOR
the first non-oxidative permanent hair color
for ultimate performance in fashion creativity
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LIGHTENERS
High performance lightening and conditioning during the lightening process
Strong lift with shinier, less damaged hair and better feeling hair
SilkLift
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COLOR MAINTENANCE
At home care & styling products perfectly matched to the salon services
KEEPING THE FASCINATION ALIVE
STYLING BRILLIANCE
COLORGLOW [IQ]
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What is Haircolor
In reality, there is no such thing as temporary, semi or permanent haircolor
Longevity of haircolor depends on the porosity of the hair
All color fades – only lift and deposit is a permanent solution!
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Artificial Pigments – Colorant Types
Demi
TemporaryPermanent
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Primary Colors
Secondary/Complimentary Colors
Tertiary Colors
RedYellowBlue
OrangeGreenViolet
Red OrangeRed Violet Yellow Orange - (Gold)Blue VioletYellow GreenBlue Green
What Is Color
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Law of Color/ Goldwell Color Wheel
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Acidity vs. Alkalinity
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Acid Haircolors:
DO NOT EXCEED 7.0 PH DEPOSIT ONLY DO NOT LIFT Blend grey Damage-free No undertone exposure
Alkaline Haircolors:
EXCEED 7.0 PH LIGHTEN HAIR DEPOSIT COLOR Cover grey May cause slight stress Works in conjunction with undertone
Goldwell Acid Haircolor Brands:- Elumen- Colorance Acid Shades- Soft Color
Goldwell Alkaline Haircolor Brands:- Topchic Permanent Haircolor- Colorance Mild Alkaline Shades- Oxycur Platin/Oxycur Platin Ultra/O.P. Highlights/SilkLift
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Why use the Canister System? Accurate and clean dispensing> more efficient Prevents oxidation> no product is wasted Inventory control> larger size Economical> lower cost per application> wall-scraping mechanism inside the can
The Depot System and its accessories ensure you can offer professional, reliable, and accurate color application, leaving you free to focus on the most important service element – creating color perfection for your clients.
1 Topchic Can (6.25 applications) = 4.16 Topchic Tubes10% Cost per application savingswhen using Cans vs Tubes (based on MSRP)
The Depot System Advantage
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Prevents waste from oxidation Wall scraping mechanism offers efficient
dispensing Consistent dispensing from start to finish Fast and efficient—no caps or keys, just
press and go Economical due to exact dosing up to 1 ml Re-mixing of even the smallest quantity
with precision Controls inventory due to its large size Canister system has a lower cost per application
GOLDWELL Depot System
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Measuring Cylinder Colormat Dosage System
Tools
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Measuring, Mixing, Sectioning and Application of the Haircolor with only one Tool
Colormat
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Shows segmentation of color with detachable boards
Includes entire Goldwell assortment. Recommended to be mounted on the wall
Salon Tool
Color Tableau
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Book that provides an overview of segmentation (includes all Topchic and Colorance Shades) for a targeted consultation in a binder format with one double page per color group
Salon Tool
Color Book
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Overview of Topchic and Colorance standard assortment at one glance
Separation between warm and coolshades
Grouped by tone levels and shadeDirections
Includes Topchic Max Red, HiBlondeControl (11 and12 Series)
Ideal for usage in Mixing Corner
Color Card
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Shows achievable results in differentbase levels
Contains entire Topchic HiBlondes Control assortment (NeutraLights)
Highlift Color Card
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Shades and Tones
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Shades and Tones
G = GoldGN = Gold NaturalGB = Gold BrownGK = Gold Copper BG = Brown Gold B = BrownBN = Brown Natural
N = Natural NN = Natural (double intensity) A = AshNA = Natural AshNP = Natural PearlSB = Silver BrownMB = Matt BrownsBP = Pearly Couture BrownBM = Matt Couture BrownBS = Smoky Couture Brown
Topchic NeutralightsGreen-AshAsh-AshBlue-AshViolet-Ash
10P = Pearl10V = Violet
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Shades and Tones
BKV = Brown Copper VioletBSG – Brown Silver GoldBKP = Brown Copper Pearl
NBK = Natural Brown CopperNBR = Natural Brown RedNGB = Natural Gold Brown
RB = Red BrownR = RedRR = Red RedRG = Red GoldRV = Red Violet V = VioletVR = Violet Red
K = CopperKN = Copper NaturalBK = Brown Copper KB = Copper Brown KG = Copper GoldKR = Copper RedOR = Orange RedRO = Red Orange
NGP = Natural Gold PearlNBP = Natural Brown Pearl
Color Zoom ’11MG = Blackened Matt GoldRS = Blackened Red SilverKS = Blackened Copper Silver
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MIX Tones
The Goldwell Color System includes 6 mix tones orconcentrates. These tones can be substituted as part of the haircolor formula to control or intensify respective color.
Technical Information: May reduce durability of mixture (Except GG Mix) Low alkalinity to prevent dilution of lift6 Shades (2 drabbers / 4 intensifiers)
Key Ingredients: Direct and Indirect pigments
MIX TonesImportant as Premier Salons will not be starting out with all shades
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Intensifiers:GG = Gold Mix Adds gold reflections Warms and brightens fashion shadesRR = Red Mix Adds intensity to cool fashion reds and violets KK = Copper Mix Adds intensity to warm copper or copper gold shadesVV = Violet Mix Adds deep fashion violet intensity to violet/red shades Use on levels 2 to 6 VV mix is not a drabber Do not use with HiBlondes Control Series
MIX Tones
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Drabbers:A = Ash Mix Dark drabber provides additional control of orange on levels 2 – 6 Fashion intensifier for 2A blue-black Do not use with the 2 + 1 HiBlondes Control Series
P = Pearl Mix Light drabber for additional control of gold on levels 7-10 Can be used with 2 + 1 the HiBlondes Control Series
Topchic MIX Tones
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Level Direction
Color Code
Determination of Target color
Level Direction
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Goldwell System Color Remover Skin is a dermatological tested lotion that safely and gently removes unwanted color residue on the forehead, neck, ears and hands after coloring
Standard Application:1. Apply to a cotton ball2. Gently massage on the stained area until color residue has been removed3. Briefly wipe with water
System Color Remover Skin