Social Media Marketing Strategy

By: Preston Howard, Kenneth Jose Linares, Loc Nguyen, Phillip Lewis

Brief Overview● Freedom Financial and Insurance Services offers insurance

products and financial guidance for people and businesses.

● Founded in 1994 by Bruce Dietzen, Freedom Financial aims to provide high quality products and services in a professional environment to assist individuals

● The business owners on their path to financial freedom in Tacoma and surrounding areas.

This social media strategy created for Freedom Insurance services is comprised of methods and strategies that focus on the goal of reaching their customer clientele in the greater Tacoma area. We researched and created a SWOT analysis to better understand how Freedom Financial could improve their social media marketing strategy. This insight also provided us information on how Freedom could create multiple social media platforms tailored toward continually reaching current customers and expand their clientele. Our strategy will allow Freedom Financial to communicate, interact, and better service their customers by utilizing a wide array of social media platforms.

Executive Summary

Our mission at [our company name] is to introduce and educate Freedom Financial in social media strategy in order to reach a larger demographic of customers seeking insurance services and financial advising.

MIssion Statement

Current Social Media PresenceBesides a user created website, Freedom Insurance Services does not have a presence on any of the current social media platforms. The website is one-way communication medium where customers cannot apply for policies via the website nor receive feedback concerning their customer service.

Freedom Financial Services increases premium by rolling over books from acquired insurance brokers in the area. Instead of reaching to a new demographic of customers, it is reliant on current policies underwritten by the various brokers. Though Freedom writes business through large insurance companies such as Progressive, NGIC, Geico, and Travelers, there is pressure to conform to more online services and user-friendly mobile apps.

Competitive Analysis

SWOT Analysis

Strengths● Ability to roll over books during business acquisitions● Strong knowledge and networks in the insurance industry● 1.7 million dollars in premium

Weaknesses● Little to no social media presence ● Lack of Cloud Services● Small compared to most brokers in the area

Opportunities● Creating new customers via social media strategies● Increase business awareness● Expansion

Threats● Local brokers● Online policy writers

What We Want to Accomplish

● Create a strong social media foundation in order to spread brand awareness to and to interact/communicate with new and preexisting clientele.

● Associate widgets used to apply for quotes and business inquiries across all social media platforms.

● Design easy to use interface and simple yet effective social media image

● Expand Freedom INsurance not only through clientele but employees as well.

Planning

Stage 1: Development of social platforms

• -Facebook

• -Twitter

• -Instagram

• -YouTube

Project objective:● Create a strong social media foundation in order to spread brand

awareness and to interact and communicate with new and pre existing clientele.

● Design easy to use interface and simple yet effective social media image.

● Associate widgets used to apply for quotes and business inquiries across all social media platforms.

Stage 2:Target audience● Interview sessions with Bruce at Freedom insurance.

● Gear toward individuals aged 25-35 who are buying cars,

homes, recreational vehicles, sport cars, and other property.

● Individuals who use the internet frequently and are active on

multiple social media platforms.

Audience ManagementProvide timely posts:

• Analyzing our demographic for high activity

hours.

• Implement posting schedule based on hours

• Measure engagements and impressions using

applications.

Research content

• Researching latest trends and hashtags circling

in social media world

• Researching Market news for buyers

confidence

• Research new insurance plans by other

competitors

Budget• Hiring a paid/non –paid intern would be our

option

• Cost effective and learning experience

• Allocation of $8,000 dollars to finance social

media internship

Analyze data/ platforms• Each platform will be managed accordingly

based on their activity and active hours

• Post will be focused to be released during high

traffic hours

• Promotion will be geared toward attention

toward brand

Stage 3: Long term“Freedom social, inspiration in

insurance”• Expansion of Freedom insurances influence

• Creating brand recognition

• Financial stability

• Ethics

• Effective and efficient leadership

Analyzing

Goals:

• Increase number of followers

• Increase engagements

• Brand awareness

• Customer retention

• Feedback

• Recruit talented employees

Data collection• Facebook; Shares reaction, likes etc.

• Instagram; Likes, Hashtags, mentions,

comments

• Twitter; Retweets, shares, mentions, likes and

comments

• Youtube; Linked video share, thumb rating,

followers, subscribers.

Analysis of platforms• Twitter; focusing on retweets and hashtags to

attract activity to twitter acount

• Instagram; utilizing the power of hashtags and

tagging to increase brand community and

shoutouts

• Facebook; utilizing the usage of hashtags on

facebooks and shares on account.

Understanding the market

Phase 4: Management

• Management software & packaging

• Techniques & applications

Platform Management

• Monitoring

Stage 4: Management steps

• Human resource management

• Create and meet goals

• Customer retention

• Brand awareness

• Brand loyalty

• Keep up with current trends

Stage 4: Management

• Next steps

The Team

Phillip Lewis, CEO Kenneth Linares CFO

Preston Howard, CTO

Loc Nguyen, CPO