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Youth behaviour in Japan Team Best Masami Yabata 08bm204k Rasmus Riisgaard10bn938m Diana Gebru 10bn941h Tim Friedrich Kuhlendahl10bn939p

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Page 1: Team Best ICM

Youth behaviour in Japan

Team Best

Masami Yabata 08bm204kRasmus Riisgaard 10bn938mDiana Gebru 10bn941h

Tim Friedrich Kuhlendahl 10bn939p

Page 2: Team Best ICM

Agenda

• Amae • Overview• NEET• Freeter• Hikikomori• Common attributes• Purchasing behaviour •More reasons stay home• In 10 years

Page 3: Team Best ICM

Amae ( 甘え )Being sweet or “soft”

• Concept being used about a certain behaviour, where a person tries to get an authority figure to take care of him/her.

• Overprotective parents

•Doing everything not to make their kid stop to cry.

• Bribe their kids with candy or toys.

• Behaviour principally seen in children.

• Some Japanese never loose this dependency, and stay dependent on Parents or other authority figure.

• In our opinion this can have various implications

Page 4: Team Best ICM

Black and White Overview

Childhood

AmaeLoose upbrining

Good Education

Stay at home Move out/ Get married/ Worklife

Non Education

NEETHIKIKOMORIFreeter

Strict upbringing

Good Education

Move out/ Worklife/ get

Married

Work their way up and get a good

retirement

Page 5: Team Best ICM

FREETER フリーター

• Young people from 15 to 34.

• lacking full time employment (excluding homemakers and students)

• Refusing to start a career but instead they perform low skilled low paid jobs

• Fear for becoming salarymen

Page 6: Team Best ICM

FREETER フリーター

Normal Freeter

Page 7: Team Best ICM

NEET ニート• Not in Education, Employment or Training• Aged between 15 and 34 who are unemployed

and unmarried.• Unwilling or unable to take jobs due to their

background• No real income• Often freeloading on parents

Page 8: Team Best ICM

HIKIKOMORI ひきこもり or 引き籠もり

•literally "pulling away, being confined“ or “acute social withdrawal"

•Young Japanese who refuse to leave their home.

• isolate themselves from society in their homes for a period exceeding six months

• People withdrawn from social life

•Few to no friends

•No to little income

Page 9: Team Best ICM

1. Common attributes

• Low level of social interaction

• Usually young people (15-34)

• Majority male

Page 10: Team Best ICM

2. Common attributes

• Financial problem due to limited governmental support

• Low level of purchase power compared to the average Japanese person

• Tendency in Japan to be willing to pay more to save time. This will not apply to these three groups

• Shift towards buying the cheapest goods• Buying over the internet

Page 11: Team Best ICM

It is easy to stay home

• No cooking• No cleaning• Expensive to move out in Japan– Establish a household: fridge, furniture and more– Deposits– The “key money“ for the landlord– Housing agent fee of uptil six month (non-

refundable)

Page 12: Team Best ICM

In 10 Years

• Still exists in future:– If there is no change in the upbringing there will

be a new generation of Japanese kids becoming Freeter, NEET and Hikikomori.

• There will eventually be more homeless people if there is not found a way to bring them back to society.

Page 13: Team Best ICM

Thank you for listening&

Question and Answers

Page 14: Team Best ICM

ReferencesDoi, Takeo (1981). The Anatomy of Dependence: The Key Analysis of Japanese Behavior. English trans. John Bester (2nd ed.). Tokyo: Kodansha International

Nakamura, Akemi: Japan Times: Being NEET is not so neat for the nation’s youth.

We got most of the definitions from Wikipedia.com

Graph:

http://www.datsu-freeter.com/difference.html