team building with seoul

TEAM

BUILD

ING

WITH

SEOUL 2016

1. Team Building Programs 08 Mission Games 15 Traditional and Cultural Experiences 21 Modern Seoul 25 Natural Seoul

2. Customized Tours 32 Overnight Tours 33 Full-day Tours 37 Half-day Tours 40 Night Tours 42 Niche Tours 44 MICE Tour Case Studies

3. Team Building Venues 52 Riverside 54 Mountains 56 Theme Parks 57 Historical Sites

4. MICE Seoul 60 The Seoul Tourism Organization 61 The Seoul MICE Alliance

Con ten t s

For over six hundred years, Seoul has been the thriving epicenter of Korea’s fortunes, from its founding as the capi-tal of the long-running Joseon Dynasty (1392-1910) to its current role as capital of Korea’s modern republic. Today, Seoul is a multi-industry powerhouse, with a range of heavy growth sectors such as IT, electronics, transportation, medicine, and various others – all of which have strongly benefited tourism by both contributing to local infrastruc-ture and becoming tourism sectors in their own right. Business events also provide Seoul with a highly-competitive and professional industry, which plays its own role in Seoul’s attractiveness and continued expansion as a dynamic, 21st Century metropolis.

A wide variety of Seoul-based team building activities are available to event planners, taking advantage of both the unique Korean approach to social harmony and the many opportunities Seoul’s diverse character offers for interper-sonal development. A wide range of entertaining mission-based games will take visitors all across the city, designedto encourage cooperation and collective problem-solving. There are also a number of activities offering immersive introductions to Seoul’s traditional, modern, and natural attractions in which group discovery is emphasized.

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W e l c o m e t o S E O U L

Divided into full, half, night, and niche tours, these new programs, developed by the Seoul Metropolitan Govern-ment, are designed to be highly-customizable so as to complement a large variety of meetings, events, and sche-dules. Tours include everything from industry and cuisine to culture and local entertainment. In addition, event planners can discover some of Seoul’s most suitable areas for group-based activities, including local parkland, theme parks, historical sites with plenty of room for activities, and more. They will even find some case studies of team building programs enacted by those international visitors who have already made good use of Seoul and left with happy, shared experiences.

Those interested in learning more about the services offered by the Seoul MICE Alliance members who contributed to this book are encouraged to make use of the contact details provided throughout. In the meantime, we invite you to turn the page and begin your discovery of the many ways in which Seoul is your destination for everlasting ties, not to mention also “Your Complete Convention City”!

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Team Building Programs

Mission Games

Traditional and Cultural Experiences

Modern Seoul

Natural Seoul

Perfect for hallyu fans, K-Wave Racing will get teams

competitive as they explore downtown Seoul in search

of their favorite Korean celebrities’ photo, meeting Se-

oul’s citizens, sampling the local culture regularly seen

in popular Korean film and TV dramas, and even sa-

tisfying their culinary cravings – all in just five rounds!

Activities include a post-it note shake off, star-searching

and picture-taking recreating a Korean drama on video,

shopping for souvenirs, and eating some of Korea’s spi-

ciest food.

• Location Myeong-dong, Namdaemun, Namsan Hanok Village

• No. of Participants 10-50

• Duration 3-4 hours

• Company Aju Incentive ToursPhone: +82-2-786-0028 Web: www.ajutours.co.kr

Relive Ancient SeoulStep back in time to Joseon, Korea’s last royal kingdom, founded in 1392, with Seoul standing at its center. From royal palaces to carefully-preserved hanok (traditional Korean housing) villages and centuries’-old workshops still operating today, visitors can easily spend a day experiencing the lives of ancient Koreans firsthand. Recom-mended activities include wearing traditional Korean clothing and makeup, exploring traditional marketplaces, learning crafts, playing Korean sports and games, seeing authentic Joseon performances, and much more.

Learn More Seoul Convention Bureau: [email protected]

Mission Games

K-WAVE RACING1

Namsan Hanok Village

Namsan Hanok Village

TEAM BUILDING IDEAS

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Myeong-dong

The group is divided into teams tasked with carrying out

a number of missions at various places around Seoul.

Groups may be tasked with finding the King Sejong sta-

tue in Gwanghwamun Square and then find the Dong-

daemun Design Plaza and get a passerby to re-enact a

K-Pop star with the team. During the game participants

will have the chance to take Seoul’s public transporta-

tion, try Korean street food snacks, purchase memen-

tos, and other memorable activities.

• Location Gwanghwamun Square,Dongdaumun



• Company Aju Incentive ToursPhone: +82-2-786-0028 Web: www.ajutours.co.kr

ANCIENT & MODERN SEOUL CITY RACE

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Gyeongbokgung Palace

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Gwanghwamun Square

This game introduces participants to five of Seoul’s top

locations, from ancient Gyeongbokgung Palace to the ul-

tramodern Dongdaemun Design Plaza through a series of

fun games designed to learn, experience, and create group

memories of the experience. Missions include writing “세종

대왕” (King Sejong the Great) at Gyeongbokgung, buying

a traditional lunch set at Tongin Market, matching photos

of the Dongdaemun Design Plaza to the actual location, a

traditional arrow game and hackey sack at Hangang Park,

and searching through N Seoul Tower’s famous love locks

for a chance to enter the famous landmark.

• Location Gyeongbokgung Palace, Tongin Market, Dongdaemun Design Plaza, Hangang Park, N Seoul Tower


• Duration 1 Day

• Company PowerPTPhone: +82-70-7609-8209 Web: www.powerpt.co.kr

Seoul Incentive a Dream Come True for McDonald’s Singapore

For their 2013 Restaurant Managers’ Convention, McDonald’s Singapore enjoyed a spe-

cial team-building game centered on hallyu, or the ‘Korean Wave’. The term refers to the

mass appeal of Korean pop culture - particularly in Southeast Asia - where interest in

Seoul for incentive trips of this nature has in recent years risen dramatically.

The unique team-building exercise took place at Lotte World, the Asia-Pacific’s largest

indoor theme park, and was modelled after Running Man, a popular Korean television

program broadcast across Asia. Just like in the program, in which hosts and guests are

pitted against each other in a race to embark on various missions, McDonald’s Singa-

pore restaurant managers, mid management and senior management cooperated in

teams to complete tasks that took them all around the park.

A wide range of support for the incentive trip was provided by the Seoul Convention Bureau, which also helped devise the team buil-

ding exercise. Feedback for the Seoul trip overall was highly positive, with McDonald’s training executive Geraldine Ng commen¬ting,

“We were very happy that our grand plan for a Korean-themed Running Man event ran so smoothly. We couldn’t have hoped for a

better team-building experience for our staff.”

CASE STUDY

Hi Seoul! Hi Five!3

Mission Games

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Dongdaemun Design Plaza

This challenge invites participants to emulate the stars of

Running Man, a popular Korean television variety series.

The show’s mission-based games are recreated for their

entertainment value and suitability as team building exer-

cises. In this game, participants visit Gwangjang Market,

a wholesale market boasting continuous operation for

over a century. There, they are given a particular restau-

rant to find, where they must consume a list of specific

dishes. Stamp cards will be used to verify the completion

of each task, with the team collecting the most stamps

within the allotted time declared the winner.

• Location Gwangjang Market

• No. of Participants 20

• Duration 1 hour

• Company Jane Tour & DMCPhone: +82-2-720-7506 Web: www.janetour.com

Running Man@Gwangjang Market

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Mission participants at Gwangjang Market

Market food stallsFreshly-made side dishes

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Mission Games

Channel Your Inner Diva: Karaoke

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Karaoke is already a favorite pastime for Koreans and

now you can channel your inner diva or super star and

show off your singing, dancing, passion, or all of the abo-

ve. You can easily find karaoke in almost everywhere in

the city. Also, you can rent a karaoke machine for your

conference venue.

Choose from a wide range of songs in a variety of langu-

ages and give it your all. Whether you decide to do a fun

group number, a love duet, or be your own diva on the

stage, just make you give it your all as there are plenty of

awards, from best singer to most passionate, that will be

decided at the end! • Location Any suitable function room


• Duration 2 hours

• Company KIM’S Travel Service Co.,Ltd. Phone: +82-2-570- 3500 Web: www.kimstravel.com

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Build Your Own Bike to Tour Seoul

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Many cities offer bike tours but this one has a bit of a

twist: you’ll have to think and work with your teammates

to put together your own bike! Participants are rewarded

later by going on a scenic bike ride through Seoul along

the Han River. You can use mobile phone applications

to calculate the total distance that was ridden and then

make donations to charity based on the kilometers rid-

den for an activity that builds both team rapport while

doing good for others.

• Location Hangang(River) cycle path



• Company Redcap Tour Co.,Ltd. Phone: +82-2-2139-2724 Web: biz.redcaptour.com

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The Escape Room Experience

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Mission Games

• Location Itaewon, Hongdae

• No. of Participants

10-30

• Duration 1 hour

• Company Seoul Escape RoomPhone: +82-70-4127-6502Web: www.seoul-escape.com

Escape Room is a game you play by entering a room full of clues and riddles. You are typically locked inside a room

with your friends and must solve all the clues to escape within 60 minutes. Larger groups can divide into teams and

compete in rooms that ranges in fun themes like a murder mystery to zombies! The Escape Room locations are found

in exciting neighborhoods such as Itaewon and Hongdae providing your group a fun experience before and/or after

your Escape Room Experience.

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This experience gives participants

the opportunity to not only play a

little Seoul music together, but also

develop group harmony through the

shared learning of skills dependent

on solid teamwork. Members will

learn samulnori, an ancient Kore-

an genre of percussion music in

which multiple instruments are play-

ed together to create a compelling

rhythm. Team members will start by

learning the basics of their assig-

ned instrument, and then learn to

make rhythms together first in small

groups before playing together as

an ensemble.

• Location KOUS, Korea House, Samcheonggak



• Company Cosmojin Tour & ConsultingPhone: +82-2-318-0345 Web: www.cosmojin.com


The Soul of Traditional Korean Music

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samulnori

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This action-packed experience introduces participants

to the basics of Korea’s most famous martial art, which

takes its origins from much earlier forms of unarmed Kor-

ean combat stretching back over two thousand years.

Today, taekwondo enjoys Olympic-level recognition and

is as visually-impressive as it is complex and effective

as self-defence. In this program, participants will learn

the history and basic moves of the craft, as well as see

demonstrations from today’s black belt masters. They

will even get to break boards and engage in team com-

petitions to show off their newly-found skills.

• Location Kukkiwon, KOUS, Local Gymnasium




Learn the Art of Taekwondo

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Eat, Drink, and Be Merry in SeoulSeoul served up the very best of traditional Korean and international cuisine as part of the 73rd Skal World Congress ‘Dine Around’ event, which took place in the city in October 2011. A regular feature of the congress, Dine Around provides Skal participants with a night out on the town in the annual meeting’s host city.

For the Seoul event, 700 congress delegates were taken to Insa-dong, a district famous for its celebration of Korean culture, traditional Korean buildings and modern art galleri-es. The evening proved an excellent opportunity to introduce Skal members to Korean cuisine and Seoul’s fine dining options, as well as give them the opportunity to navigate through one of the city’s most popular tourist district with their friends and colleagues.

Participants were given a choice of eight specially-selected restaurants which they were tasked with finding for themselves. Restaurants included Sanchon, specializing in Buddhist temple cuisine, Chon, which served royal court table d’hote from the Jose-on Dynasty (1392-1910), and Andamiro, an Italian option for those preferring a taste of home, among others.

CASE STUDY

Like the nation itself, Korean cuisine has a rich and va-

ried history stretching back a millennia. Known as han-sik in Korean, Korean cuisine is distinctive for its reliance

on in-season vegetables, sauces, marinades, and fer-

mented side dishes. Notable favorites such as Korean

barbecue and kimchi have, in the past several years,

found their way into the melting pot of international cui-

sine. All of which forms the basis of this highly-palatable

program, which gives participants the opportunity learn

all about hansik, create their own recipes, and submit

their creations to the group in a judging contest.

• Location Korea Food & Culture Academy, Kimchi World

• No. of Participants 10-40• Duration 2 hours• Company Cosmojin Tour & Consulting

Phone: +82-2-318-0345 Web: www.cosmojin.com

The Delights of Korean Cuisine

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Novice kimchi-makers

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Use yutnori to carry out a series of missions designed to discover Gyeongbokgung as a group. Each space on the

board corresponds to a task to be completed within palace grounds. Suggestions include:

• Interacting with palace exhibits

• Wearing hanbok (traditional Korean clothing)

• Recreating scenes from popular palace-based Korean TV dramas such as Dae Jang Geum

• Photo challenges

The game officially ends when the first team reaches the end of the board!

All you need is a gaming board, yut sticks, a Gyeongbokgung guidebook (available at the ticket office), and a

stamp book to record the completion of each task.


Gyeongbokgung, the head palace of Korea’s Joseon Dynasty (1392-1910).

Yutnori, an ancient Korean board game of chance.

Traditional Gaming in the Palace

Question: What happens when you combine Gyeongbokgung and Yutnori? Answer: The ultimate Korean-style team building experience!

TEAM BUILDING IDEAS


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Combining sightseeing with missions, participants will get to discover Seoul while riding on fun Pedicabs. Up to

two adults and one child can ride on a Pedicab which takes teams through the popular neighborhoods of Bukchon,

Seochon, Insadong, Gwanghwamun, and Cheonggyecheon Stream to complete various missions. It’s a unique and

memorable way to experience Korea’s capital.

• Location Gwanghwamun SquareChenggyecheon (Stream)Insa-dongBukchon Hanok Village



• Company ARTEEPhone: +82-2-1666-1693Web: www.rideartee.com

Discover Seoul with Pedicabs

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Groups are divided into teams and given funds. Whi-

le exploring Korea’s largest wholesale fish market, the

teams will be tested on their negotiation skills as they

barter with vendors to get the best price on seafood for

the group. The team that manages to get the best price

will be determined the winner. All teams will then enjoy a

fresh and memorable seafood dinner!

• Location Noryangjin Fish Market• No. of Participants 20-30• Duration 3 hours• Company Korea MICE

Phone: +82-2-6322-8822Web: www.koreamice.net

Fish Market Adventure

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Ever wondered if there’s more to K-pop than PSY’s horse dance? Think you’ve got what it takes to strut your stuff like

2NE1? Learn the moves and methods behind the expertly-choreographed and energetic singing sensations while

casting aside your inhibitions and seeing a different side to your colleagues. Receive expert English instruction and

combine aerobic exercise, dance lessons, and an insider’s knowledge of the Korean Wave all at the same time.

• Location Any suitable function room




K-Pop Experience

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Modern Seoul

Choose Your Own AdventureSometimes the best journeys are unplanned. Combine the element of chance with the Seoul subway system, spanning 9 urban lines and hundreds of fun locations. Using a subway map (or a yutnori game board), create a series of missions to be enacted at a range of subway stops with the help of any good randomizer such as a dice, yutnori sticks, or etc to assign locations to each team. At each location, teams then film them-selves completing their assigned missions (minimum of 5 locations to create sufficient content) and present the completed video of their journey, with the best video declared the winner by a judging panel.


TEAM BUILDING IDEAS

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Solve the Riddle of Seoul

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Sungnyemun

Modern Seoul

Get to know one of Seoul’s oldest districts and its many land-

marks while solving a riddle in this quest through the city cen-

ter. Teams will be required to complete a series of missions at

several locations, such as Sungnyemun (the Great East Gate),

Namdaemun Market, and the Myeong-dong shopping district.

Tasks include quizzes, eating tteokbokki (stir-fried rice cake),

sending postcards, and playing traditional games. A clue for

the riddle will be given at each location which must be solved

by the final challenge.

• Location Sungnyemun, Namdaemun Market, Myeong-dong

• No. of Participants 10 teams of 5


• Company Traesco Co. LtdPhone: +82-2-718-9331 Web: www.traesco.com

Myeong-dongMarket snacks

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This challenge is designed to give visitors an immer-

sive cultural experience of some of Seoul’s top attrac-

tions while working as a team to make the best pos-

sible use of the time allotted. Groups divide into several

teams, with each tasked to visit the Seoul History Mu-

seum, Gyeonghuigung Palace, Bukchon Hanok Village,

the Hangang (River), Hanseong Baekje Museum, and

Olympic Park in any order of their choosing. Teams must

have their photo taken with a Korean local to verify their

visit to each spot. Guides will be assigned to assist each

group, and the program also includes a treasure hunt

and postcard-mailing option.

• Location Various Seoul locations



• Company KorealinxPhone: +82-2-897-7897 Web: www.korealinx.com

Seoul Cultural Photo Challenge

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Bukchon Hanok Village

Hangang (River)

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Dynamic Group Photos

A picture is worth a thousand words, and at the Nu Skin 2014 Southeast Asia Ruby & Business Builders’ Success Trip in Seoul,

540 participants put their photo skills to the test in a fun-filled program featuring many creative photo opportunities. One of the

highlights of the event was a large group photo of all members at Seoul’s World Cup Pyeonghwa ‘Peace’ Park. The group coor-

dinated their outfits into two colors and organized themselves into a star-shaped formation. The photo was taken using a drone

camera - fully capturing the dynamic shape of the group.

Another popular place for photos was the Trick Eye Museum in Hongdae. The visually impressive photo backdrops at this att-

raction use optical illusions that let visitors take humorous and dynamic photos. Participants also enjoyed many more traditional

tourist photo opportunities at Gyeongbokgung Palace, Insa-dong, and Namsan Hanok Village.

CASE STUDY

Modern Seoul

Seonyudo ParkHangang (River) cycle path

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Ever wanted to send a message in a bottle?

In this aspirational activity, participants are each assigned a sheet of A4 paper upon which they then write down

their deepest wishes. Each sheet is then folded into an origami boat and set adrift on the waters of the Cheonggy-

echeon(Stream) in downtown Seoul for your wish come to true.

• Location Cheonggye Plaza

• No. of Participants

300

• Duration 30 minutes (flexible)


Make A Wish1

Cheonggye PlazaCheonggyecheon (Stream)

Natural Seoul

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Treasure hunt games are popular over the

world, and Korea is no exception. In this simple

game, ideal for large outdoor spaces, organi-

zers will write down numbers on pieces of paper

and then hide these throughout the designated

area. Participants will then be assigned a prize

corresponding to the numbers they find.

• Location Cheonggye Plaza


• Duration 1 hour


The Colors of Seoul

Did you know?

Shortly after Seoul was selected as 2010’s “World Design Capital”, local government officials identified ten colors that best represented the city’s identity, from food and clothing to Seoul’s mountains and rivers. Exploring Seoul through these ten colors is an excellent way to see the city’s many sights. Take part in a city tour course and photograph attractions that run through this distinctive spectrum – you may find you are snap-ping the city’s most scenic spots in the process!


Natural Seoul

Cheonggye Plaza Cheonggyecheon (Stream)

2 Treasure Hunt in the Capital

TEAM BUILDING IDEAS

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• Location Ttukseom Hangang Park


• Duration 40-90 minutes

• Company AP CommunicationsPhone: +82-(0)70-7722-8868Web: www.apcomm.co.kr

Many different types of leisure boats can be found on the Hangang (River), and one of the most unique are the

swan-shaped boats that are operated by foot pedals. Arirang House at Ttukseom Hangang Park commands a fleet

of 48 pedal boats (as well as several motorized ones) that may be ridden in groups of 2-3 for leisure or even racing.

For team building events, participants can combine their efforts to navigate the slow and safe boats around a de-

signated zone. After the races, participants can explore the nearby Jabullae Observatory, which offers great views

of the river and often features artwork by the citizens of Seoul.

Race of the Swan Boats 3

Ttukseom Hangang ParkHangang (River)

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With a week-long program of events, the 2013 International Korean Adoptee Associations (IKAA) Gathering

had plenty to offer its 720 attendees when they arrived in Seoul for their event. Among the many events de-

signed to bring them together was the Adoptee World Cup, a soccer match held at and sponsored by Yonsei

University.

Introduced during IKAA Gathering 2007, the popular tournament encourages friendly competition between

the various global IKAA chapters. A total of six teams played against each other at the Yonsei University Athle-

tic Ground; however it was the Korean side of locally-residing adoptees who would ultimately take the ‘cup’.

Soccer Match Unites Korean Adoptees During Seoul International Congress

Natural SeoulNatural Seoul

CASE STUDY

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• Location Han River



• Company 9motivePhone: +82-2-547-5545Web: www.box1race.com

A test on your creativity and physical limits! In teams, you will be given supplies such as boxes, chairs, tables, tape,

life vests, and other supplies and tasked with creating a sturdy boat to race your peers across the Han River! Get

creative by designing your boat afterwards before racing on Seoul’s main river with great views of the city. Bring out

your inner nautical spirit and get sailing!

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Customized Tours

Overnight Tours

Full-day Tours

Half-day Tours

Night Tours

Niche Tours

MICE Tour Case Studies

1> Temple Stay ExperienceThis unique cultural program lets you experience the life of Buddhist practitioners at traditional temples that have preser-ved the 1700 year old history of Korean Buddhism.

BongeunsaLocated near the Coex Convention and Exhibition Center, this temple represents the past 1,200 years of history. Bongeunsa’s ”Temple life” 4-Hour program includes a temple tour, tea ceremony, meditation and making lotus flowers.

GeumsunsaWith 600 years of history as a traditional Korean Buddhist Temple and the Great King Jeungjo’s place to pray for the birth of a prince, Geumsunsa is famous for its beautiful surrounding nature.

International Seon CenterThe center contains a templestay facility, a large prayer hall and a culture and education center that provides temple-stay programs, traditional Buddhist temple cuisine cooking classes and tea ceremonies.

MyogaksaMyogaksa Temple is located of downtown Seoul, in the Jongnogu district. Myogaksa pro-vides a two day-one night stay program that lets participants experience daily monastic life at the traditional temple in the city.

Official Web Site eng.templestay.com

2> Seoul Stay (Local Guest House Experience)Seoul Stay is the city’s officially certified brand for guest houses, homestays, and Hanok (Korean traditional house) stays. Foreign tourists can have first-hand experience with Korean customs and culture within a Korean household, or meet travelers from around the world at affordable and convenient guesthouses.

Official Web Site stay.visitseoul.net

Overnight ToursTour courses 1

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Full-day ToursTour courses 2

1> The Miracle on the Han RiverOffers visitors the opportunity to see how rapidly Seoul has developed in the past fifty years by contrasting past and pre-sent at various locations along the river dividing the city into its historic northern side and ultramodern southern district.

Course Guro Workers’ Way of Life Experience Center Samsung d’light (Samsung Electronics product exhibi-tion center) Cheonggyecheon (Stream) Hangang River Dinner Buffet Cruise

Duration 8 hours

2> Sustainable EnergyLooks at Seoul’s successful efforts at energy conservation for future generations, with visits to the city’s major energy facilities, public information centers, and areas showing how the city is working to create a balance between humans and their environment.

Course Seoul Energy Dream Center Nanjido Story Mapo Resource Recovery Facility Korea District Heating Corporation

Duration 8 hours

3> Seoul on the MoveIntroduces Seoul’s cutting-edge transportation system – usage of which is actively encouraged by the city - and the Seoul Metropolitan Government’s commitment to public welfare at a time of high oil prices.

Course Seoul Transport Operation & Information Service (TOPIS) Seoul Metro Depot Gangnam-daero Median Bus lane

Duration 8 hours

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4> IT Industry TourExplores the future of everyday communications technology via Seoul’s top industry providers, with visits to the brand exhibition centers of KT, SK Telecom, and Samsung, local leaders in the field.

Course KT Olleh Square SK T.um Samsung d’lightDuration 7 hours

5> Seoul on ScreenA close-up look at Korea’s cultural content industry with a focus on video archiving, broadcasting, and the broad-spectrum applications of digital video content actively in use across Seoul today.

Course Korean Film Archive KBS On LG CNSDuration 7 hours

6> Centers of FinanceThis introduction to Korea’s financial centers and monetary history includes a hands-on experience of the Korean stock market in the Yeouido International Finance District and a visit to the Korea Exchange Promotion Center.

Course Financial Supervisory Service (Finance Space) Korea Exchange Promotion CenterDuration 7 hours

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Learn More about Seoul’s Customizable ToursContact: Seoul Convention Bureau [email protected]

7> Multi-sector Success StoriesThis multifaceted tour is designed to show participants some of the key ways in which the public and private sector combine to create everyday world solutions in the 21st Century, while also carefully preserving the solutions of the past that now form part of the nation’s cultural collective.

Course National Museum of Korea Seoul Transport Operation & Information Service (TOPIS) Samsung d’light

Duration 8 hours

8> Architectural SeoulSome of Seoul’s most famous tourist attractions both ancient and modern are explored in this cultural tour, including royal palaces, picturesque banquet hall mountain retreats, Namsan (Mt), home to hanok (traditional Korean housing) and panoramic views.

Course Gyeongbokgung (Palace) Jogyesa (Temple) Samcheonggak (Includes lunch of traditional Korean cuisine) Namsan Hanok Village (Taekwondo demonstration) N Seoul Tower

Duration 8 hours

9> Arts & CultureAn alternative selection of Seoul’s most famous tourist attractions both ancient and modern, including a still-surviving traditio-nal Korean housing district, the nation’s most famous nonverbal comedy show, the new home of Korean design, and more.

Course Bukchon Hanok Village Jogyesa (Temple) Lee Gi-tae Traditional Kite Workshop Dongdaemun Design Plaza (Gansong Art Museum) NANTA (performance) Seoul Marina Club & Yacht

Duration 8 hours

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10> Hanok ExperienceParticipants will receive a deeper understanding of the beauty of hanok- Korea’s traditional houses. The walking tour will take you through Bukchon Hanok Village, where hundreds of hanoks are clustered together, and visit the area’s museums, craft workshops, and the beautiful Changdeokgung Palace.

Course Bukchon Hanok Village Han Sang Soo Embroidery Museum Gahoe Museum Changdeokgung(Palace)Duration 5 hours

11> Treasure Hunt in Seoul’s Traditional AlleysAfter a visit to the magnificent Gyeongbokgung Palace, participants will uncover the hidden gems of the historic Tongui-dong neighborhood including a visit to the traditional Tongin Market which has been in operation since 1941. Along the way, one can pick up souvenirs or sample tasty treats.

Course Gyeongbokgung(Palace) Toungui-dong Tongin marketDuration 5 hours

Course Namsangol Hanok Village Namsan Bongsudae (Beacon Tower) Ahn Jung Geun Memorial Museum Namsan Park N Seoul Tower

Duration 5 hours

12> Namsan by DayA full exploration of Namsan, Seoul’s central hill, will include visits to the traditional Namsangol Hanok Village, the memorial of Korean independence fighter An Jung-geun, a stroll through the beautiful Namsan Park, and a visit to the iconic N Seoul Tower with stunning views of the capital.

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Half-day ToursTour courses 3

1> Afternoon Tea in the Joseon DynastyEnjoy a cultural experience for both mind and body in this unique tour that takes participants back to the time of Joseon (1392-1910), Korea’s last ruling dynasty. Take afternoon tea at Seoul’s exclusive Korea Furniture Museum, which exhibits some 2,000 pieces of Joseon-era furniture, followed by a performance of Miso: Baebijangjeon, a Joseon folk fairytale blending lively music and dance.

Course Korea Furniture Museum (afternoon tea) Gilsangsa (Temple) Miso (live nonverbal traditional Kor-ean show at Jeongdong Theater)

Duration 4 hours

2> Ancient & Modern SeoulSee six hundred years of progress in just half a day in this exciting tour of Seoul past and present. This itinerary will appeal especi-ally to hallyu (Korean popular culture) fans as well as those interested in exploring some of Korea’s UNESCO World Heritage sites.

Course Changdeokgung (Palace) Jogyesa (Temple) Klive (Holographic K-pop performance theatre)Duration 5 hours

3> Shopper’s ParadiseDesigned to show participants Seoul’s diverse shopping areas and options, this course stops at Namdaemun traditional market, the Myeong-dong shopping area, and Samcheong-dong’s Café Street, the latter an increasingly popular tourist location in recent years.

Course Namdaemun Market Myeong-dong Shopping Area Samcheong-dong Café StreetDuration 6 hours

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4> Gangnam StyleDiscover the district that inspired the famous pop song! Go luxury shopping, stroll down Gangnam’s trendy café streets, catch the lights of the world’s longest bridge fountain, and dance the night away at Seoul’s most exclusive clubs.

Course Garosu-gil Café Street Cheongdam-dong (shopping) Banpo Bridge Rainbow Fountain (Some Sevit) Club Answer (The Octagon Club)

Duration 6 hours

5> Enlightening SeoulExperience reality on a different plane of existence at a Korean Buddhist temple while learning the ways of the monks who maintain this ancient ideology of inner peace and asceticism.

Course Tea ceremony and calligraphy at Jingwansa or Bongeunsa (Temple)Duration 4 hours

6> Learn Hangeul, the Korean AlphabetUncover the history and significance behind Korea’s alphabet, Hangeul, as well as its creator, King Sejong the Gre-at, in the heart of downtown Seoul.

Course Sejong Center Sejongno Park Gwanghwamun SquareDuration 2 hours

38

7> An Intimate Tour of Seoul City Hall Seoul’s City Hall acts as more than simply an administrative center but a venue where the city, citizens, and visitors can come together. Discover the many facets of the city through this intimate tour of the heart of Seoul.

Course City Gallery City Hall Relic Exhibition Hall Library Citizens’ HallDuration 1.5 hours

8> Trekking the Seoul City WallsA visit to the restored ancient Seoul City Walls within the scenic Naksan Park is followed by a walk through the artsy and charming neighborhood of Ehwa Art Street. The tour ends with a stroll through the historic neighborhood of Dongdaemun by Seoul’s ancient East Gate.

Course Daehak-ro Naksan Park (Observatory) Ehwa Art Street DongdaemunDuration 3 hours

9> Youthful, Energetic Sinchon & HongdaeSee where academia and youthful energy comes together in the vibrant neighborhood of Sinchon & Hongdae area where prestigious universities, shops, restaurants, and more all come together.

Course Sinchon Playbus Hongdae street Sangsang MadangDuration 3 hours

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1> Namsan by NightOriginally marking the southern border of the city, Namsan (Mt) today stands at the center of modern Seoul, its shining N Seoul Tower both a local landmark and a symbol of the city’s progress. Along Namsan’s slopes can also be found cultural heritages of yesteryear, making the mountain well worth a visit.

Course Namsan Hanok (traditional Korean housing) Village Duty Free shopping N Seoul TowerDuration 5 hours

2> Vibrant Hongdae CultureHongdae is Seoul’s most vibrant alternative youth culture district. At its center is Hongdae University, around which have radiated a network of art galleries, boutiques, clubs, pubs, and restaurants which really come to life at night. Street markets and live musical performances are commonplace.

Course Karaoke SangsangMadang (design shop) ClubDuration 5 hours

Night ToursTour courses 4

3> Traditional Spirits in Downtown SeoulSeoul is an impressive, modern city by day, but really becomes picture-postcard perfect at night. See Seoul’s glit-tering city center under lights and even try traditional Korean side dishes and liquor at an authentic old-world bar.

Course Gwanghwamun Square Night view of Cheonggyecheon (Stream) Traditional Bars (Jongno/Sejong-ro Street)

Duration 5 hours

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4> International Dining & Korean SpasSeoul’s international quarter of Itaewon offers a little of everything from around the world. Sample cosmopolitan cuisine, then relax your muscles by discovering Korean jjimjilbang culture at Yongsan Dragon Hill Spa, once the location for popular local variety show Running Man.

Course Itaewon restaurant Yongsan Dragon Hill SpaDuration 4 hours

5> Hangang Under the MoonlightThe Han River offers a completely different feel at night whether you’re exploring the floating islands of some sevit or viewing the spectacular Moonlight Rainbow Fountain from the Banpo Bridge

Course Moonlight Plaza some sevit Banpo bridgeDuration 2 hours

6> Shop Till You DropShoppers are in for a treat on this tour that takes participants through both the large, traditional market of Namda-emun as well as the high-paced shopping area of Myeongdong.

Course Namdaemun MyeongdongDuration 3 hours

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1> Medical TourismOver the past decade, Seoul has gained a global reputation for its first-class medical facilities offering customized solutions for individual needs. Experience some of the best clinics and therapy treatments on this tour and unite mind and body.

Course Chaum Health Systems (personal health diagnosis) Chaum Food Therapy (medical cooking classes) Duty Free Shopping (downtown Seoul)

Duration 8 hours

3> The Heart of K-popDelve deeper into K-Pop’s heart with visits to the modern Gangnam side of Seoul including a stop at the trendy Garosugil area. You can also walk along K-Star Road in luxurious Apgujeong-dong, home to global luxury brands and some of K-Pop’s biggest agencies.

Course The Gangnam Tourist Information Center Garosu gil K-Star RoadDuration 3 hours

2> Seoul’s Luxury ShowcaseGet the star treatment in this tour, designed to showcase the very finest Seoul has to offer. See the city from above with Seoul’s new helicopter tours, purchase only the best at Lotte Duty Free, explore Garosu-gil, where the nation’s trends are set, and shop with the stars in Cheongdam-dong Luxury Street.

Course Jamsil Helipad Jamsil Department Store Cheong-Kwan-Jang Spa G Cheongdam-dong Luxury Street Garosu-gil Café Street

Duration 8 hours

Niche ToursTour courses 5

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4> Dongdaemun- The Past, Present, and FutureWitness the fascinating mix of past, present, and future in the historic neighborhood of Dongdaemun- the ancient East gate, and the immense, futuristic Dongdaemun Design Plaza. Finish the tour with a visit to the wholesale Py-eonghwa Market and then some more retail therapy at the Doota shopping mall.

Course DDP Dongdaemun Pyeonghwa Market DootaDuration 3 hours

43

Course - Seoul City Wall & Temple Experience: Seoul City Wall Jinkwansa Temple - Traditional & Modern Seoul: Bukchon Hanok Village Klive Gwangjang Market - Gangnam & IT Tour: Bongeunsa Temple SM Town Shop Samsung d’light

MICE TourCase Studies

ICLEI World Congress 2015

From April 8 through 12, the 2015 International

Council for Local Environmental Initiatives (IC-

LEI), took place in Seoul at the Dongdaemun

Design Plaza (DDP). Over the meeting’s five

days participants discussed ways to improve

sustainable development, reduce greenhou-

se gas emissions, and improve city welfare

and happiness levels.

During the congress, some 84 participants took part in MICE Tours offered by the Seoul Convention Bureau. Three

courses were planned according to themes that took delegates to sites such as the Seoul City Walls, Jinkwansa

(Jinkwan Buddhist Temple), the holographic K-Pop entertainment center, Klive and more. For the tours, Seoul Con-

vention Bureau secured expert guides such as Buddhist monk at Jinkwansa and an architect university professor

for the Seoul City Walls.

Participant Huvley Lawler from Australia shared how much he enjoyed the tour saying, “I was so surprised to hear

such a high-quality tour was offered by Seoul and without any charge for participants. I want to thank Seoul Con-

vention Bureau for hosting such a memorable experience for us.”

A Good Sense Of Seoul’s Environment

44

Over six productive and informative days, the 31st In-ternational Congress on Occupational Health (ICOH) came together at Coex Convention Center to work towards the common goal of improving the safety and health of workers all over the world. One of the special highlights of the conference was Korean Night when all participants were invited to enjoy a lavish meal together while watching a number of traditional Korean folk dances and performances. A special lecture was also given by the famed Buddhist monk, HyeMin, on Korean culture. Afterwards, attendees went on a special walking moon-light tour of the famed Bongeunsa (Bongeun Temple). Another special highlight was the night tour of Chang-deokgung (Changdeok Palace), which was put together by Seoul Convention Bureau (SCB) in which VIP parti-cipants were able to go on a private stroll of the palace grounds under the moonlight. The detail and effort put

into the congress’ planning and execution proved fruit-ful as post-conference surveys from participants resul-ted in more than 93 percent saying they were extremely satisfied with the congress overall.

This sentiment was echoed by ICOH President, Kazuta-ka Kogi, who declared the 2015 ICOH in Seoul, “The best one ever through all the years of ICOH Congress.”

Course Changdeokgung Palace (Night Tour)

the 31st International Congress on Occupational Health

Occupational Health Experts Experiences the Soul of Seoul

45


From June 19-23, Seoul had the honor of hosting 13,000 nurses from 112 countries, who had convened in South Korea’s capital for the International Council of Nurses (ICN) Conference, the first and one of the largest international organization for health care professionals. On the conference’s final day, nurses were able to take part in complimentary “professional visits” as part of Seoul Convention Bureau's Special Tours. Organized by the Korean Nurses Association (KNA) and supported by the Seoul Convention Bureau (SCB) the purpose of these visits were to allow nurses to learn about Korea’s nursing and health care fields by touring special sites in Seoul such as university nursing facilities. The professional visits were paired with cultural visits to popular Seoul tourist sites such as Insadong, Bukchon Hanok Village, and the War Memorial of Korea. In addition to the special tour, SCB offered support such as Incheon Airport greeting message, welcome kits, MICE supporters, promotional street banner, Seoul welcome booth, and MICE transportation cards for the ICN’s delegates.For ICN attendee and first time Korea visitor Feng Zhang, a nurse from Shanghai, the trip proved to be full of pleasant surprises. “Though it was my first time in Korea, I was surprised at how modern, clean, and fresh Seoul city is. And the people proved to be so friendly and helpful,” said Zhang.

International Council of Nurses 2015

Seoul’s Nursing Field on a Local Level

Course Ewha Nursing Simulation Center

46

Course Seoul Museum of History Gyeonghui Palace Tongin Traditional Market

Some 300 delegates from 40 countries convened in Seoul between June 29 and July 2 to take part in the 2015 World Conference on Business Management (WCBM). For the final day of the official conference, People and Global Business Association- the event’s hosts- requested a half-day MICE Tour from the Seoul Convention Bureau (SCB).

Jellna Chung, Secretary General of People & Global Business Association, commented, “After finding out about the Seoul Convention Bureau’s MICE Tour program, we were extremely happy to be able to offer our visiting foreign delegates of the WCBM 2015 with a compact but full tour. The MICE Tour organizers put a lot of attention and effort to the tour and the delegates all expressed a lot of satisfaction with the tour course and guides.”

On the day of the tour, the participants boarded their tour bus from their hotel and were brought to the Seoul Museum of History. The groups then proceeded to Gyeonghuigung Palace, just a few minute walk from the museum grounds, to learn a bit about the palace’s history and architecture. The historic traditional Tongin Market was chosen for the lunch venue for its special “lunch box café” in which participants are given a lunch tray and market coins to wander the market grounds and “purchase” the food and drinks they wished to eat from different vendors. The visit proved a hit with the participants who not only were able to explore a traditional Korean market but sample a variety of Korean fare that accommodated each delegate’s dietary habits and preferences.

2015 World Conference on Business Management

Make Your Own Lunch From the Local Market

47


UIP Chapter Meeting: Seoul UIP 2015

VIP Spouses Receives the Seoul Premium Treatment

On August 28, 2015 family and friends accompanying speakers and VIPs of the International Union of Phlebology event (Seoul UIP 2015, August 27-29) enjoyed a special tour of Seoul and arranged by the Seoul Convention Bureau. The itinerary took participants on a whirlwind of activities, including making kimchi, touring the traditional streets of Seoul’s Insadong area, and lunch atop Seoul’s iconic cityscape viewing spot, N Seoul Tower. In the afternoon, participants also had a chance to experience a traditional Buddhist Dado tea ceremony at Jogyesa, one of Korea’s most famous temples located right in the heart of Seoul.Participant feedback on the MICE Tour was overwhelmingly positive. Tour participant Galina Lurie from the United States highlighted the kimchi-making course as her favorite part of the tour saying, “The tour made me feel like I was on a vacation with my close friends, and we made many great memories during the program.”

Course Museum Kimchikan Insa-dong N Seoul Tower Jogyesa Temple

48

World Assembly for Women with Disabilities 2015 Conference

Super Delegates Receives a Super Seoul Tour

The third World Assembly for Women with Disabilities convened in Seoul from September 3 through September 6 bringing together some 2,000 individuals from 54 different countries in South Korea’s capital. The delegates convened with the aim to advance the rights and voice of women with disabilities globally. Seoul Convention Bureau (SCB) helped organize a special tour of Seoul for delegates which included a stop at the National Museum of Korea. For the tour, SCB was asked by the assembly to secure vehicles that could safely and comfortably transport the delegates including the many who had physical disabilities. SCB met the request by securing 10 chartered buses which included 5 buses that were wheelchair accessible and allowing the delegates to be safely transported around Seoul.

Course National Museum of Korea

49

Team Building Venues

Riverside

Mountains

Theme Parks

Historical Sites

Nanjido

Facilities: Baseball fields, yacht club, pool, camping groundsContact: +82-2-3780-0611

Yeouido

Facilities: Floating stage, waterways, passenger boat quay, yacht marina, ecological parks, bike rental, cruise dockContact: +82-2-3780-0561

Ttukseom

Facilities: Soccer fields, basketball courts, tennis courts, badminton courts, volleyball courts, water sports, water park, fishing zones, cruise dockContact: +82-2-3780-0521

Jamsil

Facilities: Sports track, youth square, volleyball courts, pools, observatory, cruise dock, yachts, bike rentalContact: +82-2-3780-0511

Yeouido <<

Riverside1

52

>> Green Spaces for All Stretching 494km from Gangwon Province in the east to the West Sea just north of Incheon, the Hangang (River) is

Seoul’s largest waterway, dividing it into its distinctive Gangbuk (north of the river) and Gangnam (south of the river)

districts. Today, the Seoul portion of the river is lined with pedestrian walkways and cycle paths, public parks, sports

grounds, equipment rental services, and restaurants, as well as yacht clubs and other unique meeting venues.

Open to everyone, the abundance of the Hangang’s leisure facilities has made the river one of Seoul citizens’ most

favorite local attractions and a place where any kind of activity is possible, especially team building programs. Call

the park in advance to reserve a space for your next event.

>> Nanjido

Jamsil <<

Ttukseom <<

53

>> Hiking Trails along Seoul Fortress Wall

Seoul Fortress Wall was the original defensive barrier for

Korea’s capital during the time of Joseon (1392-1910).

Much of the wall still stands today, and in addition to being

a striking historical attraction in its own right, also provi-

des a great walking course along which can be discove-

red many other unique points of interest as it winds its way

over the city’s four inner mountains. Examples include Wa-

ryong Park, Sukjeongmun (Great Northern Gate entrance

to Seoul), and the presidential residence aka Blue House.

The mountains themselves – Namsan, Inwangsan, Nak-

san, and Baegaksan – each offer great hiking courses in

their own right, with Namsan notably home to N Seoul To-

wer and panoramic views.

Baegaksan

Trail: Changuimun Gate to Hyehwamun GateDistance: 4.7 km / Duration: about 3 hoursClosed on Mondays. Visitors will be asked to show ID at information centers

Inwangsan

Trail: Site of Donuimun Gate to Changuimun GateDistance: 4 km / Duration: about 2 hours 30 minutesClosed on Mondays. Gyeonghuigung Palace and Seoul History Museum nearby

Naksan

Trail: Hyehwamun Gate to HeunginjimunDistance: 2.1 km / Duration: about 1 hourEasily accessible, and near attractions such as Ihwa Village and Marronnier Park

Namsan

Trail: Jangchung Gymnasium to Baekbeom SquareDistance: 4.2 km / Duration: about 3 hoursA central mountain trail that runs near Namsan Hanok Village and N Seoul Tower

MountainsNamsan | Baegaksan | Naksan | Inwangsan 2

54

Located about an hour from downtown Seoul, Seoul

Land is an amusement park offering rides, roller coas-

ters, movie theaters, and open spaces in which festi-

vals are often held. Divided into five zones, a number

of Seoul Land’s attractions can easily lend themselves

to group-based activities. Adventure Land, for example,

includes several shooting galleries, bumper boats,

and radio-controlled boats, while Fantasy Land offers

bumper cars and a unique WaterWalk activity. Mean-

while Samchulli Hill contains an archery range, sledding

in winter and an outdoor pool in summer. In addition,

roughly a third of Seoul Land’s 300,000m2 area is green

space, making possible a number of other open-air ac-

tivities.

Web: www.seoulland.co.kr

>> Seoul Land

The Lotte World complex in eastern Seoul contains en-

tertainment facilities to suit just about every taste ima-

ginable. It is home to one of the world’s largest indoor

amusement parks, a folk museum, sports center – in-

cluding a skating rink, pool, and water slide park – a

shopping center, and Lotte Hotel World, a resort hotel.

A growing number of international event organizers are

discovering the enormous potential of Lotte World for

group-based activities, including Airports Council In-

ternational, who held their 2014 annual congress at the

site, and McDonald’s Singapore, who worked with the

Seoul Convention Bureau to devise a mission-based

team game based upon the Korean television variety

show Running Man (see Page 10). Lotte Hotel World

itself offers 14 event spaces, including its Crystal Ball-

room, which has capacity for up to 1,540 persons.

Web: www.lotteworld.com

>> Lotte World

Theme ParksLotte World | Seoul Land 3

56

Located on the slopes of Namsan (Mt), the

specially-created village is a collection of

five hanok (traditional Korean houses) da-

ting from the Joseon Dynasty, which were

restored and relocated to the site from

different parts of the city. Each hanok, in-

cluding its interior, reflects the status and

affluence of its former owner, from Seoul’s

middle class to the yangban (aristocracy),

such as high-ranking government officials

and noblemen. As well as an opportunity

to see traditional Korean architecture up

close, the village also provides internatio-

nal visitors with a number of other cultural

attractions, including performances, wed-

ding reenactments, and taekwondo de-

monstrations. They can also try their hand

at taekwondo, as well as archery and other

traditional Korean activities.

Gyeongbokgung is the largest of the five main royal pala-

ces of Seoul constructed during the Joseon Dynasty (1392-

1910). Intended to be the main seat of power, it was first built

in 1394 by Taejo, the dynasty’s founder and first king, and

given the name “Greatly blessed by heaven” (gyeongbok),

with gung being the Korean word for “palace.” During its

long history, Gyeongbokgung was twice destroyed – first

during the Japanese invasion of 1592 and again in 1911

during the time of Japanese colonial rule. Today, over 40%

of the palace has been restored and has become one of

the most popular cultural attractions for international visitors.

In addition to showcasing the achievements of Joseon-era

architecture, Gyeongbokgung also contains a National Folk

Museum, while daily re-enactments of the royal changing of

the guard ceremony are held. (See also Traditional Gaming

in the Palace on Page 15.)

>> Gyeongbokgung Palace

>> Namsan Hanok Village

Historical SitesGyeongbokgung PalaceNamsan Hanok Village

4

57

MICE Seoul

The Seoul Tourism Organization

The Seoul MICE Alliance

>> The Seoul Convention Bureau

Established in 2008, the Seoul Convention Bureau is a division of the Seoul Tourism Organization and the

officially-sponsored government agency in charge of international marketing and public relations for Seoul as a business events capital. For events hosted in Seoul, the SCB provides services and support at every

level, including financial, bidding, promotional, operational, and informational assistance.

The SCB has also developed specialized programs to educate convention experts, expand business

events offerings and reinvigorate the meetings industry. Together with the Seoul Metropolitan Govern-

ment, it also maintains the Seoul MICE Alliance, a public-private partnership of the city’s main industry

stakeholders. Committed to the advancement of Seoul as a convention destination, the Seoul Convention

Bureau works closely with local government agencies to strengthen the industry’s competitive power and

provide international event planners with outstanding value and service.

Thinking of hosting an event in Seoul? Get in touch with us today to discover the many reasons why Seoul

is “Your Complete Convention City”!

The Seoul Tourism OrganizationPhone: +82-2-3788-0873 | Email: [email protected] | Website: www.miceseoul.com 1

60

>> Working Together for Meetings – The Seoul MICE Alliance

The Seoul MICE Alliance (SMA), a partnership between government agencies and private-sector busi-

ness events stakeholders, was formed to enhance the city’s global business events competitiveness. The

Seoul MICE Alliance is operated by the city of Seoul and the Seoul Tourism Organization, with the joint

aim of better promoting Seoul’s meetings infrastructure and advantages to buyers around the world.

As of September 2015, the SMA contains a total of 195 members across multiple categories. These in-

clude Seoul’s convention centers, unique venues, business hotels, PCOs, and travel agencies. They also

include other related service providers, such as transport and entertainment companies, select shopping

destinations, as well as translation, content creation, and equipment rental agencies.

Event planners who utilize SMA member companies receive additional benefits such as reduced rates, complimentary use of event spaces, free-of-charge promotional space, discounts on event registration,

pick-up and set-down services, and support for site inspections. A full directory of current SMA members

is available at www.miceseoul.com.

In turn, participating members receive support for taking part in overseas meetings industry events while

working closely with the city of Seoul to carry out international marketing activities.

2 The Seoul MICE AllianceWebsite: www.miceseoul.com/sma

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Seoul Convention Bureau - A division of Seoul Tourism OrganizationTel: +82-2-3788-0821~4 Fax: +82-2-3788-0899 [email protected](SCB) www.miceseoul.com, (STO) www.seoulwelcome.com2016 Edition

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