TTECHNIQUES ECHNIQUES forforEEFFECTFFECTAALCOHOLLCOHOLMMANAGEMENTANAGEMENT

WHEN EVERYONE TAKES RESPONSIBILITYEVERYONE WINS

TEAM COALITION members are united by a shared mission to:• Enhance the entertainment experience

• Provide effective alcohol management training in public assembly facilities

• Promote RESPONSIBLE ALCOHOL CONSUMPTION through the use of POSITIVE MESSAGES that REWARD RESPONSIBLE BEHAVIOR and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible

TEAM COALITION STRIVES TEAM COALITION STRIVES FOR MORE OF THIS…FOR MORE OF THIS…

AND THIS…AND THIS…

WE ARE WORKING TO WE ARE WORKING TO PREVENT THIS…PREVENT THIS…

BIG RETURN MINIMAL INVESTMENTBIG RETURN MINIMAL INVESTMENT

Employee Training in Effective Alcohol ManagementDesignated Driver ProgramResponsibility Has Its Rewards (RHIR) SweepstakesFan Code of Conduct CardsPublic Relations Support

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40,213 sports & entertainment facility employees certified in 2011

1,945 from Live Nation Amphitheaters

LIVE NATION TRAINING SUMMARYLIVE NATION TRAINING SUMMARY

OPS/SEC CONCESSIONS TOTAL2011 1,946 1,9462010 7 2,680 2,6872009 25 2,055 2,080TOTAL 32 6,681 6,712

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PARTICIPATING LIVE NATION VENUESPARTICIPATING LIVE NATION VENUES

VENUE VENUE

COMCAST THEATRE PNC BANK ARTS CENTER

CRICKET WIRELESS AMPHITHEATRE SAN MANUEL AMPHITHEATER

FIRST NIAGARA PAVILION SARATOGA SPRINGS PERFORMING ARTS CENTER

GREEK THEATRE SHORELINE AMPHITHEATRE

JIFFY LUBE LIVE SUSQUEHANNA BANK CENTER

JOURNAL PAVILION VERIZON WIRELESS AMPHITHEATER

NIKON AT JONES BEACH THEATER

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TRAINING VIDEO FEATURING MEMBERSTRAINING VIDEO FEATURING MEMBERS

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Train-the-trainer model◦2 year certification◦$475 registration fee◦Online recertification every other certification period

Employees are certified by in-house trainers◦Operations and concessions◦3 year certification◦$12 per employee

9/12-13/2012Comcast ArenaEverett, WA

4/11-12/2012Ralph Wilson StadiumBuffalo, NY

5/2-3/2012Salt River FieldsPhoenix, AZ

UPCOMING IDPSUPCOMING IDPS

5/1-2/2012Quicken Loans ArenaCleveland, OH

8/14-15/2012NOKIA TheatreLos Angeles, CA

8/22-23/2012Schottenstein CenterColumbus, OH

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Alcohol Service is MOST Responsible OptionWest Virginia University served alcohol in 2011TEAM Coalition trained all Sodexo food & beverage

staffCSC trained all event staff Beer sales of $520,000 were half of what WVU athletic

director Oliver Luck thought possibleOverall concessions sales were $1.26 million, up 84%

over the 2010 seasonNon-alcoholic beverages outsold alcoholic beverages at

every game but one — a game against Louisiana State — and food sales alone increased 60% for the season

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Arrests were down significantly, likely a reflection of Luck’s decision to eliminate pass-out policy that allowed fans to leave the stadium at halftime and re-enter all the more intoxicated and rowdy.

WVU police chief Bob Roberts witnessed positive trends at games in Morgantown emerging as early as last October

A game in the 2010 season between LSU and Alabama led to 149 arrests

“There were more arrests during that one game than we had during the whole 2011 season,” and calling 2011 “probably the best season I’ve ever worked”

DESIGNATED DRIVER PROGRAMDESIGNATED DRIVER PROGRAM

Three years of fan outreachU.S. DOT National Highway Traffic Safety

Administration (NHTSA) fundingPartnership with HERO CampaignTEAM Coalition provides booth, pledge forms,

give away itemsVolunteers staff boothsOnline banner adVideo board static ads wherever possible

DESIGNATED DRIVER PROGRAMDESIGNATED DRIVER PROGRAM

DESIGNATED DRIVER PROGRAM EXTENSIONDESIGNATED DRIVER PROGRAM EXTENSION

SOCIAL MEDIA CAMPAIGNSOCIAL MEDIA CAMPAIGN

We hope everyone has a fun, but safe St. Patrick's Day tomorrow, and want to remind you that if you drive buzzed, it could cost you some serious green -- like $10,000 -- Buzzed Driving is Drunk Driving. See the infographic for more info, then learn how to make your night rock with a designated driver by going to http://buzzeddriving.adcouncil.org

Posted on 5 Live Nation Facebook pages◦ Chicago◦ Dallas◦ Florida◦ New York◦ Washington, DC

RESPONSIBILITY HAS ITS REWARDS RESPONSIBILITY HAS ITS REWARDS SWEEPSTAKESSWEEPSTAKES

All participating Live Nation venues randomly select one fan as the Designated Driver for the Season

Designated Drivers for the Season receive two tickets to a concert of their choice at that venue in the following season

2010 Winner from PNC Bank Arts Center attended Journey concert

TEAM Coalition administers the sweepstakes

FAN CODE OF CONDUCT CARDSFAN CODE OF CONDUCT CARDS

FAN CODE OF CONDUCT CARDSFAN CODE OF CONDUCT CARDS

FAN CODE OF CONDUCT CARDSFAN CODE OF CONDUCT CARDS

PUBLIC RELATIONS SUPPORTPUBLIC RELATIONS SUPPORT

Jiffy Lube Live tailgating policies

PNC Bank Arts Center policies to prevent underage drinking

Nikon at Jones Beach Theater proposal to serve alcohol to general admission guests

WHEN EVERYONE TAKES WHEN EVERYONE TAKES RESPONSIBILITYRESPONSIBILITY

EVERYONE WINSEVERYONE WINSJILL PEPPER

TEAM COALITION703-647-7431

JILL@TEAMCOALITION.ORG