TEAM CONEXUSMd. Mazharul Islam

Tariqul Hossain Tishad

Mahfuza Begum

Md. Abul Hasan Sunny

Gaana.com Music discovery, streaming, sharing website

Available for various platform – Android, IOS, J2ME, BlackberryOS

Provide premium music services with subscription

Some Findings

Listens pirated

songs

75%

Buys original

3%

Records can’t get

any revenue

85%

Cheaper than

original

79.71%

Unavailable

20.59%

4 Steps

Remarketing

Targeting

Segmentation

Scenario Analysis

Trend

Searching trend of Bangladeshi people about musicOnce a time, downloading songs were a trend. But the trend is changing as the speed of internet is increasing.

Promotion Channels

6

Search EngineOptimize the search engine with the

content of that website.

Social MediaWe’ll use Facebook, Youtube and

Instagram and various blog

platforms to promote Gaana.

E-mailWe’ll make targeted email campaign

to make them aware about Gaana.

SMSWe will send direct SMS with the link

of app to the customers to reach

them

Campaign Audience

Designed two different campaign as Gaana’s major audienceThrough facebook’s ad manager, we’ll have campaigns of installing the app and let our customer to use its premium service which enables

various extra features of Gaana.

Barriers

LinguisticThe name of the company is in

Hindi language which is a

foreign language

EconomyBangladesh is not that much

upscale country to buy a song

ResistancePeople are resistant to

newness. Gaana will provide a

new service in the Bangladeshi

market

CommunicationCommunication gap is another

barrier because culture and

lifestyle is different from other

countries

Our Promotions

Youtube

PreRoll

Instagram

Promotions

New Facebook Pagefor Bangladesh

Song suggestionwith personal mood

Free trial ofpremium Gaana

CelebrityEndorsement

Storytelling &Demonstrating

Videos

Facebook Pixel forremarketing

Digital PublicRelations

FacebookAds, Google ADs

Local Competitions

10

Offer latest songs

Categorized songs

Free unreleased song

download

Offer lyrics

Doridro.com

Music.com.bd

Fusionbd.com

Sumirbd.com

Etunes.com.bd

Dhakawap.com

ANY QUESTIONS?

THANK YOU!