team cool design brief
DESCRIPTION
Testing out this lark.TRANSCRIPT
Team Cool’s Design Brief
Louise FinnClaire Hartnett
Amanda Kavanagh Claire O’KeeffeJesse Pinster
Louise Finn
Claire Hartnett
Amanda Kavanagh
Claire O’Keeffe
Jesse Pinster
Team Cool’s Design Brief
Background
Main theme :: Escapism – latent throughout publication, but not spelled out.
Organic subject presented in an abstract manner – subtle links to varied content
64 pages ‘Monthly’ magazine Printed by the Irish Times on same format
as Weekender magazine
Colours
• ‘Escapism’ conjures up green and blue soothing colours
• But we wish to project ‘escape’ in an abstract manner, thus we wish to avoid gaudy colours that can be poor quality
• No Pink• Consistency of Colour• White Space
Objective
• Aimed at 20-35 year old Professionals• Not aimed to be read in a particular place
– not a commuter paper
Who will not read it?
Competition
• Totally Dublin
• Sunday Supplements• State • Connected
• Analogue• The Ticket
How we will be different
• It is not specifically music, film, fashion or lifestyle
• Blend• Mainstream – but a little to the left• Not too self consciously overly-quirky
Where will people find this publication?
• Free within a weekend paper• Free Sheet
Content
• The content will largely comprise of feature articles of varying length centred on the overarching theme of escapism.
• Components of varying lengths• Photography will be of a high quality, in-
house or by commission.• Highly visual quality to the magazine • Layout embodies the theme of escapism
in the form of stylised realism
Design considerations
• Create a mark or logo which reflects the overall theme of the magazine
• Explore the appropriate use of typography and photographic style which will embody the theme of escapism
• Layered text boxes and images to create texture
Production considerations
• The design team will have to abide by the production parameters set out by
printing facilities.
• This will include printing on stock quality newspaper, adhering to The Irish Times Magazine measurements (271 x 349mm) and consulting them on photograph quality.
Deliverables
• The design team will engage in research to ensure that the decisions made about layout meet international best practice considerations.
• Additionally we will attempt to ensure that the final concepts reflect the objectives laid out in the design brief.
Time Scale