A Northern task force saving stars from themselves in the epicentre of celebrity breakdowns and fuck-ups.* * * WHAT? The mission is to locate Charlie Sheen and meet him in person. During the meeting, a carefully put together Finnish health-pack courtesy of Visit Finland is to be handed over. This is for his own good. And failure is not an option.

* * * WHO? Two persons have been hand picked by Visit Finland for the quest. They are being sent to Los Angeles, USA, to complete the rescue mission.

Luca Deasti: A dark and mysterious italian native. Being a prominent DJ, he has developed the so-cial skills needed to penetrate the in-crowd of Hollywood. Luca is a natural born techie, and is able to solve any kind of difficulty involving 1s and 0s - be it rocket science or computer brain surgery.

Fredrik Glimskär: A blonde, handsome and sharp-minded Swede. As a former child-actor he is equipped with a great understanding for silver screen star-psychology. Also, Fredrik is about two metres tall in upright position, which comes in handy while overlooking crowded areas.

* * * WHY?Finland is simplicity, silence and solitude. A natural retreat in what could be considered the mid-dle of nowhere. It is the ultimate place for anyone in need of a good rest. So, who is the one that really needs to relax - right now? Well, how about Charlie Sheen? You have probably seen him. Center stage of a mass media circus. Ranting about tiger blood and the art of winning. Frantically sharing his views on producers, relationships, drugs and whatnot with anybody willing to listen. Under constant surveillance and pressure. It must be exhausting.

That is why Visit Finland has decided to give him some much needed Finnishness.

lazer moose proudl y presents:

los angeles - stockholm - helsinki

user activation. storytelling. social media.* * * WHAT? During the 4 days exhibition at Berghs School of Communication, we hosted a live-streaming booth, following the adventures of our two special agents in Los Angeles. A maxi touch-screen was displaying updates from the mission, connected to multiple social media services such as Twitter, Foursquare, Vimeo and Instagram. In Los Angeles, the team sent non-stop updates about the mission - just using a smart phone.

* * * websiteThe same content was displayed on the website www.teamfinlandhollywoodrescue.com, where users were encouraged to help the team finding Charlie Sheen, giving clues and useful informa-tions. A real conversation has been established with several finnish people currently living in the Los Angeles area.

berghs exhibition 1011.* * * BERGHS SCHOOL OF COMMUNICATIONTeam Finland Hollywood rescue is a project part of award winning Berghs School of Communi-cation final exhibition. The booth, placed in a strategic position just by the entrance of the exhibi-tion, has reached a number of impression of 3000 people in three days. Most of the guests were professionals working in the advertising industry.

* * * exposureThe project got also interest from the media, that reported the news. Article about Team Finland Hollywood Rescue were featured in Resume.se, iltalehti.fi, iltasanomat.fi, sub.fi, marmai.fi and many more.

Links to the story here: http://www.resume.se/nyheter/2011/05/25/berghs-elever-utnyttjar-ch/index.xmlhttp://iltalehti.fi/viihde/2011052713798177_vi.shtmlhttp://www.iltasanomat.f i/viihde/charlie-sheen-halutaan-pelastaa-suomeen/art-1288391713989.htmlhttp://sub.fi/info/subuutisia.shtml/1336797/charlie-sheen-suomeen-toipumaanhttp://www.marmai.fi/uutiset/article633698.ece

NUMBERS.* * * SOME USEFUL INFORMATIONS ABOUT THE WEBSITE TRAFFICDuring the second day of the exhibition, we woke up in Los Angeles with the best breakfast we could expect. In less than 24 hrs, our website teamfinlandhollywoodrescue.com reached over 15.000 unique visitors. We launched the website the 26th of May, statistics for that month shows we reached 22.578 unique visitors in 4 days, promoting Finland as THE country for quiet and peace as a travel destination.

lazer moose proudl y presents:

los angeles - stockholm - helsinki

Thank you.* * * TEAM FINLAND HOLLYWOOD RESCUE. We had an amazing experience. We learnd. We created. We loved the bried. We believe in this project and in any possible future collaboration.We want to take this further with you.

Sincerely,

LazerMoose