team heart media support

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Team Heart Rwanda Presented to Hearts In Action, Digitas Contact: Michael Fasciano 10/16/12

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Team Heart aims to address and prevent Rheumatic Heart Disease in Rwanda. My role has been to help capture the emotional story of this organization, to support their fundraising efforts. This presentation provides an overview of the organization and the vision for helping them to reach their fundraising goals.

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Page 1: Team Heart Media Support

Team Heart Rwanda

Presented to Hearts In Action, DigitasContact: Michael Fasciano

10/16/12

Page 2: Team Heart Media Support

We’ve all had Strep Throat.

Page 3: Team Heart Media Support

No big deal, right?

Page 4: Team Heart Media Support

Untreated strep turns into Rheumatic Heart Disease

Page 5: Team Heart Media Support

For advanced cases, heart surgery becomes the only solution

Page 6: Team Heart Media Support

In Rwanda and the developing world, this is a huge problem

In Rwanda:• 30% of Hospitalizations in

Rwanda are heart related

• 20,000 people are estimated to need heart surgery due to Rheumatic disease

• 4 Cardiologists in Rwanda for 10 million people

Page 7: Team Heart Media Support

Team Heart’s mission is to address and prevent Rhuematic Heart Disease

The Organization:

• Affiliated with Brigham & Women’s Teaching Hospital, and Harvard Medical School

• Travels to King Faisal Hospital annually to operate on 16 patients and teach medicine

• Now in it’s 6th year - with a 10 year commitment

• Doctors and Nurses volunteer their vacation time and pay their own way

Page 8: Team Heart Media Support

Strategic Approach

Mission: Address & Prevent Rheumatic Heart Disease

Prevention

via Screening Children

Surgical Repair

for Treatable Cases

Education of Local Medical

Teams, Public Awareness

Establish cardiac medical center to serve East Africa

Page 9: Team Heart Media Support

My Role: Capture the Emotion to drive fundraising & grassroots support

Video Overview withInterviews & Existing Photos

Fundraising in NYC & Boston

Backpack Journalism,20 min Documentary

Screenings Work:Raised $2k at NYC screening, attractedsubstantial corp. donations during Boston screening

YouTube.com/fasci624

Page 10: Team Heart Media Support

Moving Forward: Film Screenings to Spark Support

• Goals:– Raise $1 million for each annual trip (x5)– Raise $100 million for cardiac center

• How:– Organize national screening tour of forthcoming

documentary – Additional locations: Medical Schools, Film

Festivals, Art Galleries, Artist Studios

Page 11: Team Heart Media Support

February 2012 Trip

Page 12: Team Heart Media Support

Land of A Thousand Hills

Page 13: Team Heart Media Support

Patient Selection

Page 14: Team Heart Media Support

Alumni Photo Workshop

Page 15: Team Heart Media Support

Ernest Pre/Post

Page 16: Team Heart Media Support

Recovery

Page 17: Team Heart Media Support

First Steps

Page 18: Team Heart Media Support

Thank You