team katusha - social media strategy
TRANSCRIPT
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#SPORTSYEAR2016MARCH 3RD
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The strategy « Become the favorite team on the tour »
Communication « We » live to ride
The team Make this cycling team a team of human riders
The riders Be part of our life
Be part of our victories
OUR OBJECTIVES
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WE TRAINED ALL THE TEAM ON SOCIAL MEDIA
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RIDERS STAFF
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+ 1.000.000 followers
MORE THAN 1MIILIONS FOLLOWERS COMBINED
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RIDERS MUST BECOME AN ONLINE BRAND
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WE HELPED THEM WITH THEIR SOCIAL MEDIA IDENTITIES
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TEASING ABOUT THE LAUNCH OF THE TEAM
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REVEAL OF THE NEW IDENTITY OF THE TEAM
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MORE THAN 10.000.000 ORGANIC REACH IN 3 DAYS
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Philippe Maertens Communications Manager
QUESTIONS FOR PHILIPPE
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WHAT IS THE ROLE OF SOCIAL MEDIA TODAY AT TEAM KATUSHA ?
HOW DID SOCIAL MEDIA CHANGE YOUR DAILY JOB?
WHAT DO YOU EXPECT FROM SOCIAL MEDIA ?
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LAUNCHING OF A NEW PRO CLOTHING CYCLING BRAND
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PRO RIDERS FOR PRO PRODUCTS
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IDENTIFYING KEY OPINION LEADERS THROUGH SOCIAL MEDIA
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Users LobbyingBrands
Shops Content & events
Media
UNDERSTAND LOCAL CYCLING ECOSYSTEM THROUGH SOCIAL MEDIA
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London - @LadyVelo - 60k tweets - 6k followers - Eroica / Vulpine
IDENTIFIED CYCLING KEY OPINION LEADER IN LONDON
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IDENTIFYING KEY OPINION LEADERS AROUND THE WORLD
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Thank you