Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:Group Name:

The Creative Brief Team Meeting of Ideas

Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas

CallumWalnut wonderIt’s walnutful.

Grey all over and in places grey going into a darker

grey.

The name of the cereal bar is catchy and sounds like a cereal bar.

The slogan of the cereal bar.

Daryll Captain Crunch Red and blue The name is very, very catchy. There is no slogan and the colours don’t look all that nice together.

Harry Protein PowerStronger with each bar

All black with maroon/purple writing

The colours are nice and work well and are also quite subtle but would catch the eye.

The target market may not be very large as it’s a protein bar and not a normal cereal bar.

Luke

Fitness FirstGrey all over. Light grey turning into dark grey

The colour scheme works well. The target market may not be very large as it’s a fitness bar and not a

normal cereal bar.

Final Chosen Name Final Chosen Slogan Final Chosen Colour Scheme

Who will your target audience be?

Any Other Final Decisions

Callum It’s Walnutful Grey It will be good for all ages. Using a photo of walnuts and adding the colours red and black.

Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:Group Name: