Team Recruitment: The Volunteer Effect

MaryAnn Vance, Development DirectorKendra Albers, Special Events Manager

Southeastern Wisconsin

5 Reasons Team Recruitment is Important

Nationally about 80% of income comes from team fundraising

Engages more people Builds awareness Increases excitement and enthusiasm around the

event Your Thoughts?

5 Ways Volunteers Impact Team Recruitment

Story to tell Connections with community Genuine ask Heart of organization “Join Me” request

Connecting Teams to Revenue

Everything is achieved through teams – they power the mission

Data

How can volunteers/staff use data to set and achieve goals?

Where do you start?

- Gather the information

- Find trends• For existing events, go back 2 – 3 years

- Categorize Teams• New, Returning, Non-Returning

Example: WTEA in Happytown, USA

50 Teams- Calculate how many are new, returning, and non-

returning- Determine team size, amount raised, and per

walker amounts- Formulate percentage breakdown of teams at

event

Of the 50 teams...

- 29 teams were returning

- 21 were new

- 18 didn’t return

So...

- How many teams did we have in 2009?

- What was the returning percentage vs the non- returning percentage?

- What was the make-up of the 2010 team demographics (new vs returning)?

Now what?

Benchmark data with metrics from previous years

Talk with your teams- What inspired our past teams to come back?- How did they learn about and why did they

become involved with our event? - Why didn’t the non-returning teams come back?

Get the committee involved in the goal setting process

3 tips on setting expectations with committees

- Communicate best practices

- All hands on deck approach

- Everyone has a team recruitment goal

3 tips on setting team recruitment goals- Determine walk

patterns for event- Establish retention

and new team percentages

- Incorporate an overall team increase of 20%

Execution of Team Recruitment

2 quick methods of team recruitment

- Who do you know and how do we get them involved?

Map/Dot ExerciseHappytown, USA

Non-Returning Returning New

Map/Dot ExerciseHappytown, USA

Non-Returning Returning New

Execution of Team Recruitment

Training on the “ask”

- Warm Lead

- Cold call or ask

- Community presentation

- No to sponsorship – turning that into a “yes” for team

REMEMBER...

The answer is ALWAYS “no” if you don’t ASK

LEAD THE WAY