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TRANSCRIPT
PHILHEALTH:ANG RESBAK NG BUHAY
MO!
HEALTHCARE IN THE
PHILIPPINES
Aquino Health Agenda Universal Health Care for all Filipinos:
Kalusugang Pangkalahatan (KP)
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PHILHEALTH TODAY
Quality healthcare for
Priority to the poor
Sponsored ProgramNon-membership & underutilization
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1. Lack of information on membership &
benefits
RATIONALE
2. Lack of awareness of
nearby accredited health facilities
3. Lack of funds for excess
medical billing*
4. Immediate needs prioritized over
future investment
5. Public is unaware of improved
PhilHealth facilities
6. Former PR strategy focused on
traditional media only
PHILHEALTH:
ANG RESBAK NG
BUHAY MO! CAMPAIGNNot a privilege, but an
entitlement for every Filipino
Rebuild the image of PhilHealth for
effective communications with its constituents
PhilHealth in social media“A dependable friend”
A strong back-up to defend & protect
someone in times of need
RESBAK
CAMPAIGN OBJECTIVES
1. Capture the attention & build resounding trust
2. Aggressively increase exposure
3. Generate increased membership
4. Attain higher utilization rates
5. Increased number of sponsorships
6. Strengthen capacities of PhilHealth
7. Appeal to the government
Effectively deliver the message to the
target audience that...
A new and improved PhilHealth is ready
to deliver quality healthcare services to its
members
Quality healthcare is an entitlement to
being a Filipino
THE FILIPINO MASSES
THE GOVERNMENT
PRIVATE PARTNERS
MEDIA PARTNERS
ONLINE YOUTH
Power of social media Active advocates for
public healthcare
STRATEGY
Personify
PhilHealth
Engaging
Relevant
Accessible
Relatable
Phase 1:
Ang Barkada
ni Mang Phil
Phase 2:
Sino si Mang
Phil?
Phase 3:
Makibarkada kay
Mang Phil
Phase 4:
Resbak niyo si
Mang Phil!
PHASE 1
ANG BARKADA NI MANG PHIL
Identify, Gather & Evaluate Data
Meet with PhilHealth
Officials, Sponsors & Members
Strategize
Strengthen Support from Government
AgenciesFocus Group Discussions
Gather Champions & Sponsors
Create Awareness of PhilHealth’s New
Image
PHASE 2
SINO SI MANG PHIL?
Improve Transparency, Visibility &
Education
SINO SI MANG PHIL?
Ako si Mang Phil!
I-TAG SI MANG PHIL
@ TWITTER & FACEBOOK
MGA KWENTO NI MANG
PHIL
MANG PHIL MEMESTEXT BLASTS
KAUSAPIN SI MANG PHIL TARPAULINSFANS NI MANG PHILBOSES NI MANG PHILKAPITBAHAY NI
MANG PHIL WORKSHOPS
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PHASE 3
MAKIBARKADA KAY
MANG PHIL
Generate Membership & Participation
Demonstrate effectiveness, reliability & benefits of
PhilHealth membership
Involvement
MANG PHIL TO
THE RESCUE!
MEDICAL
MISSIONS
Free medical missions to showcase
the benefits of being a member
Cultivate the habit of having
regular medical assistance
PHASE 3
MAKIBARKADA KAY
MANG PHIL
Comic strip contest
Theme:
Benefits & Services
of PhilHealth
FEEL NA FEEL
ANG HEALTH SA
PHILHEALTH FAIRNSO
REGISTRATION
PHASE 3
MAKIBARKADA KAY
MANG PHIL
Celebration of
health and wellness
Culminating affair
Jumpstart their
PhilHealth membership
PHASE 4
RESBAK NIYO SI MANG PHIL!Evaluation & Sustainability
Maintain the new image of PhilHealth
Nurture a trusting community among members &
PhilHealth officials
Internal Feedback & Assessment
Involvement of more private investors
Mang Phil Calendar
MEETING
WITH
P.NOY
TIMETABLE
December 2012 to May 2013
MEASUREMENT OF IMPACT
Social Media AwarenessIncrease in sponsorships and government
subsidy
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Higher utilization rates and membership
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PHILHEALTHANG RESBAK NG BUHAY
MO!