Team R.I.C.E.Research Institute for Cultivating Efficiency

Kaleigh HamSteven Immel

Joyce MalkounJenny Pan

Samson YosefJia Zheng

Our mission statement is to increase rice production and yield employment for the Philippines, and to decrease methane emissions globally.

Proposed Service and Description

Draining and Fertilizer in the Philippines

• Purpose: To Decrease Methane Emission and Increase Rice Yield

• Problem:• Need:• Solution: Mid-Season Drainage System and Provide

Ammonium Sulfate Fertilizer

Our Company’s Service

http://www.marcusleadley.com/recipes/rice.html

Mid-Season Drainage System:• Allow for shallow flooding• Drain water for 7 days to stress the soil

Benefits:• Lower Methane Emission • Water Conservation• Higher Rice Yield

Disadvantage:• Production of Nitrous Oxide

Benefits and Disadvantages

http://www.yesicanusechopsticks.com/thesequel/rice/

Purpose of Ammonium Sulfate Fertilizer:

• To decrease nitrous oxide emission• To decrease methane• To increase rice productivity

Purpose of Fertilizer

http://blog.vegenag.com/2009/03/fertilizer-basics/

Philippine Business Culture

Doing Business In Southeast Asia

Philippine Business Culture

Similarities to the United States:•Well educated and trained manager• Teams are important• Business language is English•Use proper titles when you meet someone

http://www.mapsofworld.com/flags/united-states-flag.html

http://www.33ff.com/flags/worldflags/Philippines_flag.html

Philippine Business Culture Cont.

Differences from the United States:• Companies prefer to hire family members• Hiya-shame• Filipinos form a relationship with you, not your company• Appointments 3-4 weeks in advance• Flexible with time• Management tends to be paternalistic• Small talk • Non-confrontational• They do not often say no• Don’t expect individual initiative

http://writersgateway.wordpress.com/2007/05/02/elearning-design-challenge-series-designing-a-game-based-course/

Relationship With Business Partners Outside of Work

Dinner Parties:• Never call someone a hostess• Dress conservatively• Bring flowers• Wrap Gifts• Send thank-you note

Dinner At A Restaurant:• Pay if you invited• Tip 5-15%• Fork in left hand, spoon in right• Check dress codes

http://www.bigfrontuniforms.com/formal-wear-career-apparel.html

Operational Structure

Domestic and Global Effects

Domestic Effects

• Adds to local economy• Give jobs to Filipinos• Help with local greenhouse depletion• Farmer friendly http://www.stuffidshowmyfrien

ds.com/really-big-holes/

Global Effects

• Adds to global economy.

• Influential in “going green”.

• Easy to execute and implement.

• Promotes employment throughout world.

http://narsbusiness.com/2010/02/03/plans-to-increase-employment/

Marketing

Target, Competition, and Promotion

Target

• Rice manufacturers• Filipino government• Philippine Research Rice Institute• Bureau of Agricultural Statistics

Competition

• Traditional patty-field production• Rice-duck technology

Promotion

• Market business-to-business communication by creating personal relationships

• Create a company website and Facebook account for social networking and brand awareness for investors

Limitations

Water and Money

Water

• Evapotranspiration, seepage, preparation, and percolation• Advantage: less water needed, less methane is produced( temp,

rice), less water pollution then traditional methods• Disadvantages: weeding required, higher quality water is

needed, increases the susceptibility of certain diseases for certain types of rice

http://pubs.usgs.gov/fs/2009/3057/ http://www.plantcell.org/content/19/8.cover-expansion

Money

• Advantages: less gas for water pumps, less water needed, able to utilize some of the remaining structure

• Disadvantages: more water management equipment is needed, more land to produce equal rice

http://www.plantsciences.ucdavis.edu/uccerice/rice_production/planting_water_mgmt.htm

http://www.flickr.com/photos/gnarlyleech/4516824222/

Overcoming Problems

• Government support for environmental betterment• Genetic modification of rice

– More productive, more drought resistant, disease defiant– These modifications could eliminate the majority of limitations

• Superior fertilizers– Fertilizers that are better adapted to this form of farming

Reference Page