Simplifying Data Visualisation

Team 'Undiscovered' Our submission for Venture Lab project 19 May 2012 "Intellectuals solve problems; geniuses prevent them" Albert Einstein

The Growing DATA Challenge

● Data, data and more data…data is everywhere…data is important… ● Unstructured data will grow some 80% over the course of the next

five years, creating a huge IT challenge ● By 2015, nearly 3 billion people

will be online, pushing the data created and shared to nearly 8 zettabytes !!

Gartner strategic technology trends 2012

Centurylink infographic

Where is all this data coming from?● Personal Computers

● Mobile Devices

● Digital Content, Video, Tweets,

Documents, Databases ● Global Phenomenon

Hidden DataChallenge or Opportunity?● Access to Hidden Data can reveal real value

● Key factor for your business future:

- Happier Customers- Better and Faster Decisions- New insights, products

and services- More Productive Employees- Engagement with your target

audience

Data Visualisation

● Provides rich graphical view of complex data that is easy to understand and engages the target audience in a powerful pictorial manner or through targeted video

● When a complex piece of information needs to be

described quickly, precisely and clearly, a graphic is suitable.

● The growth potential in this area of data visualization and the opportunity which has arisen as a result has led to the creation of "Undiscovered".

● It has been established to assist companies in the

management of big data and provide them with the opportunities it presents.

"Undiscovered"

Team 'Undiscovered'Solution for Data Visualisation

● Unique Value Proposition using infographics tools,

storytelling and our custom methodology to help major organisations and stakeholders visualise complex data on any media, brochures, video, online etc

● Success management methodology to ensure we meet

and exceed the needs of our global clients

Background to our Data Visualisation Solution

● Solution built on market research via online surveys and face to face interviews

● Strong background in Data Analysis & Visualisation

based on University Research & Media industry experience of founders

● Proven track record in commercialisation of

business ideas using technology in a variety of vertical markets

Market Research Testing our Value Proposition

● Survey targeted at commercial and educational markets originally

● Face to face and phone based discussions with potential customers in addition to online surveys

● Estimated market size $500 million

Research Results This table shows a summary of the results from our Online Survey. See accompanying report for further details.

Sample Research ResultsPerceived Benefits & Target Audience

● The industry research on the challenges of presenting big data visually, supported by the results of our survey; reaffirm the opportunity in the marketplace and the customer benefits which will be derived.

● As a result we have developed a commercial

proposition to help organisations manage, utilise and derive benefits from big data ..... "Undiscovered"

Market opportunity

Marketing / Customers / Brand● Target Customer Segments - Large organisations that want to visualise / uncover undiscovered data ● Building Customer Relationships & Sales

- Web based demos - Early buy-in from Evangelists / Visionaries to build credible references - Word of Mouth - Targeted events - Social Media and blogs

● We will provide a full range of support services, as part of a full service solution including

- Data cleansing- Data sourcing- Data blending

● “Undiscovered” will help its customers unveil and deliver data connections, benefits and visualizations they never knew they had; until we helped them “Undiscover” it!

● Our goal is to make big data accessible, understandable

and deliver impact for the producers & audience.

Our Service & Our Goal

● Transform our client's data into a rich, visual, graphical model for rapid realisation of tangible business benefits

● Drive business growth and profitability● Improve compliance ● Deliver the right products and services for each

customer segment ● Flexible subscription based service ● Structured and unique methodology built on leading

university research and multi-media industry experience

Our Value Proposition