teaming up with true aussie · • actively pitch true aussie dishes for trade coverage •...

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TEAMING UP WITH TRUE AUSSIE PUBLIC RELATIONS RESEARCH & INSIGHTS MENU DEVELOPMENT PROMOTION TRAINING & EDUCATION MERCHANDISING

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Page 1: TEAMING UP WITH TRUE AUSSIE · • Actively pitch True Aussie dishes for trade coverage • Photography • Stakeholder interviews • Social media support • Custom enewsletters

TEAMING UP

WITH

TRUE AUSSIE

PUBLIC RELATIONS RESEARCH & INSIGHTS MENU DEVELOPMENT PROMOTION TRAINING & EDUCATION MERCHANDISING

Page 2: TEAMING UP WITH TRUE AUSSIE · • Actively pitch True Aussie dishes for trade coverage • Photography • Stakeholder interviews • Social media support • Custom enewsletters

PUBLIC RELATIONS

RESEARCH & INSIGHTS

MENU DEVELOPMENT

PROMOTION

TRAINING & EDUCATION

MERCHANDISING

WHAT WE CAN DO FOR YOU

Page 3: TEAMING UP WITH TRUE AUSSIE · • Actively pitch True Aussie dishes for trade coverage • Photography • Stakeholder interviews • Social media support • Custom enewsletters

• Actively pitch True Aussie dishes for trade coverage

• Photography

• Stakeholder interviews

• Social media support

• Custom enewsletters

• An average of 2 placements/month in 2019

PUBLIC RELATIONS

Page 4: TEAMING UP WITH TRUE AUSSIE · • Actively pitch True Aussie dishes for trade coverage • Photography • Stakeholder interviews • Social media support • Custom enewsletters

RESEARCH & INSIGHTS

• Industry data

• Menu insights

• Consumer preference

• Menu concept testing

Page 5: TEAMING UP WITH TRUE AUSSIE · • Actively pitch True Aussie dishes for trade coverage • Photography • Stakeholder interviews • Social media support • Custom enewsletters

• Work directly with key stakeholders

• White paper concepting

• Gold Standard recipe development

• Cross partner collaboration

MENU DEVELOPMENT

Page 6: TEAMING UP WITH TRUE AUSSIE · • Actively pitch True Aussie dishes for trade coverage • Photography • Stakeholder interviews • Social media support • Custom enewsletters

PROMOTION

• In restaurant or online

• Sweepstakes & contests

• Employee incentives

• Giveaways

• Drive engagement and awareness

• All administration and legal requirements

People are far more

likely to try or buy a

product because

their friends do

Page 7: TEAMING UP WITH TRUE AUSSIE · • Actively pitch True Aussie dishes for trade coverage • Photography • Stakeholder interviews • Social media support • Custom enewsletters

• BOH/FOH

• Butchery/culinary

• Product information

• Fact sheets

• Hands on opportunities

TRAINING AND EDUCATION

Page 8: TEAMING UP WITH TRUE AUSSIE · • Actively pitch True Aussie dishes for trade coverage • Photography • Stakeholder interviews • Social media support • Custom enewsletters

• Custom co-branded POS and merchandising elements: restaurant signage/table toppers

• LTO menu support/menu inserts

• Menu copywriting

• Design and production

MERCHANDISING

Page 9: TEAMING UP WITH TRUE AUSSIE · • Actively pitch True Aussie dishes for trade coverage • Photography • Stakeholder interviews • Social media support • Custom enewsletters

Let’s give it a go!For more information:

Catherine Golding

P: 202 251 2516

E: [email protected]

PUBLIC RELATIONS RESEARCH & INSIGHTS MENU DEVELOPMENT PROMOTION TRAINING & EDUCATION MERCHANDISING