teamup al jazira football club case study

1

Click here to load reader

Upload: fred-popp

Post on 15-May-2015

64 views

Category:

Documents


2 download

DESCRIPTION

Teamup's role was to work with Al Jazira's chief executive to define and deliver a commercial and marketing strategy. The program delivered record commercial revenues, average attendances a staggering five times the league average and culminating with the club winning the League and Presidents Cup for the first time in over forty years.

TRANSCRIPT

Page 1: Teamup Al Jazira Football Club Case Study

Teamup’s role was to work with Al Jazira’s executive to define and deliver a commercial and marketing strategy.

The program delivered record commercial revenues, average attendances a staggering five times the league average and ultimately ending with the club winning the League and Presidents Cup for the first time in over forty years.

SERVICES:BRAND POSITIONING THAT CREATED AN EMOTIONALLY ENGAGING PROPOSITION

INTRODUCTION OF NEW TICKETING PRO-CESSES AND MEMBERSHIP LOYALTY SYSTEMS

ENHANCED AND STRUCTURED VIP AND FAN FACILITIES, DELIVERING MATCH DAY REVENUES

STRUCTURING AND LEVERAGING CLUB INVENTORY DRIVING NEW SPONSORSHIP REVENUES

INTRODUCTION OF COMMUNITY PRO-GRAMS

DIGITAL STRATEGY AND IMPLEMENTATION

PLANNING AND DELIVERY OF A RECORD BREAKING FINAL GAME EVENT

AL JAZIRA CLUB: SECURING FAN REVENUES FOR OUR NEW HOME