teamwork- brand development project

Wednesday, May 14, 14

! In order to meet the needs of many men today we decided to create TEAMWORK, specially tailored to fit their needs. TEAMWORK is targeting males between the ages of 18-40. Mens fashion is on the rise and so is a new generation of creative entrepreneurs. From the results of our consumer research, we found that a large gap exists between mens apparel and what is offered for team events. Men love sports, brotherhood, and supporting the things they truly believe in. We wanted to give them the chance to support sporting events, camping trips, family reunions, surf openings, there favorite brewery, or whatever else they choose. Once they choose a shirt, from one of the ten styles we offer, the customization process may begin. They can choose from one of our pre designed logos or they can create and upload their own.

! In order to meet the needs of many men today we decided to create TEAMWORK, specially tailored to fit their needs. TEAMWORK is targeting males between the ages of 25-35. Mens fashion is on the rise and so is a new generation of creative entrepreneurs. From the results of our consumer research, we found that a large gap exists between mens apparel and what is offered for team events and customization. Men love sports, brotherhood, and supporting the things they truly believe in. We wanted to give them the chance to support sporting events, camping trips, band events, surf openings, there favorite brewery, or whatever else they choose. Once they choose a shirt, from one of the six styles we offer, the customization process may begin. They can choose from one of our pre designed logos or they can create and upload their own.


Mission Statement T E A M W O R K: THERE’S NO “I” IN

Founded through blood, sweat and beers in Sunset Beach California, We are a unique group of minds set out to deliver our creativity and love of team events through our merchandise. We value craftsmanship, art, and bringing

those forces together to create truly unique pieces that can be worn proudly

by men. Teamwork began when three long time

college friends came together after graduation and sought out to conquer their dreams of launching there own

business. They saw a need and new just what was lacking in the apparel

industry...Teamwork. Our e-commerce website is simple,

shopable, while providing a Teamwork experience, true till the grave.


Teamwork: For menCustomer Profile

Target Market


Age: 25-35

Gender: Male

Status: Single or engaged

Education: College Graduate/ In Graduate School

Geographic: Generally, but not limited to, warmer climates

similar to southern CA.

Occupation: Graphic Designer, Small Business Owner,

Film Agent, Musician, Photographer, Artist, Creative

Director, Personal Trainer, Sailing Instructor, Law Student

Income level: 25,000+

Ethnic Background: Caucasian, Hispanic, etc.

Activities: Adult Baseball League, Going to the dog park

with his Husky, Painting, Drawing, Biking, Fixing up hot

rods and old bobber bikes, Spending time with his

brothers, Whiskey tasting, Going to shows, surfing, beer

brewing.


Product:


Ghost

Ships

Product:


Ghost

Ships

Samples of Pre-Designed Logos


LOGOS


Annual BBQ


State of the Industry:

• We are focusing on two emerging markets; E-commerce and Menswear

• E-commerce Sales in the U.S are growing at 10% a year

• The menswear industry is expected to exceed $402 billion worldwide in 2014

• Menswear purchases are growing 30% faster than womenswear.

• According to Chicagobusiness.com, menswear e-commerce is the #1 growing segment in the entire world at the moment!

• We feel that there is a desire for a product like ours, and after research, we know there is a lot of room for growth!


• E-commerce sales are growing by more than 19% a year and will be of almost 1.4 trillion by 2015

• E-commerce sales in the U.S are growing at 10% a year

• 45% of millennials spend more than an hour a day looking at retail-oriented websites

• The market for clothing and accessories for men is expected to grow 78 percent to $73 billion by 2016, according to EMarketer.

• Menswear sales rose 5.2% in 2013

Cold, Hard, Facts:


Value Pricing :Teamwork believes in quality over quantity. We want to create T-shirts that are well designed, superior in quality, and able to stand the test of time threw the active life styles our clients will be partaking in. We are trying to keep our pricing at a reasonable cost in order to compete with our competitors. While we will also add value through superior fabrics and exclusive designs in order to differentiate our products.

Retail: Long-Sleeved Henley $28.00V-Neck Short Sleeve T-Shirt $22.00Tri-Blend Short Sleeve T-Shirt with Pocket- $24.00Button-Down with Pocket- $58.00Jersey baseball-T shirt - $35.00 Tank- $18.00

’89


Service & Warranty Policies: •We guarantee merchandise to be shipped within 7-10 business days (applies to U.S shipments only). After

design is approved

•Teamwork does not have minimum orders nor set up fees

•Store Credit only, all sales are final

•If any merchandise is damaged upon arrival, we send all of our clients a FREE shipping tag in order to

return merchandise to be remade

•Regular clients will earn points via our points system which will allow clients to receive 10% a bulk order


Econscious:Our Organic t-shirts will be made by a company called Econscious that are located locally in California, in Fresno. From there the shirts will be either mailed using UPS or picked up by a staff member and transported to our office in Sunset Beach California. This is where the shirts will be individually screen printed by one of our staff members.

Wholesale prices: From Econscious Long-Sleeved Henley $5.00V-Neck Short Sleeve T-Shirt $4.20Tri-Blend Short Sleeve T-Shirt with Pocket- $2.60Button-Down with Pocket- $6.00Jersey baseball-T shirt - $5.20Tank- $3.50


Equipment: We are going to need is a tabletop unit and an exposure unit for screen printing our shirts.Exposure unit= Around $500Table top unit=around $1,000 to $2,000

Priscilla- Marketing and Public Relations DirectorHaley- Director of SalesLacée- Creative Director & Graphic Designer

Two interns will be specializing in:

Social Media&Assisting in Screen Printing & inventory assortment

Equipment and Labor needed


1.Choose a font2.Slogan3.Front Logo4.Back Logo/ Or Number5.Back Logo with numbered sleeves6.Embroidery

We offer our customers 6 different style shirts to choose from ranging from sizes small to x large.

1.Classic tee 2.Baseball tee3.Surfers tank4.Buttoned down5.Henley Short Sleeve6. Keep it Classy

Teamwork: The Process

WE OFFER CLIENTS A PLATFORM TO CUSTOMIZE

PRODUCTS OR CHOOSE FROM OUR PRE DESIGNED

MERCHANDISE AND/OR LOGO


Our Shopify Website

Home Page


Teamwork X Shopify


Custom Ink.com


Threadless


American Apparel


Line Sheets:


Marketing:


Business Plan:


Expansion: Our vision is to expand with more options in styles of t-shirts, sweatshirts, jackets, and also moving into to hard goods and accessories for men. We will refer to hard goods as our

Future Expansion:


TEAMWORK:WHY WE WILL SUCCEED

• Market Research

• Menswear will continue to grow in the future

• Men wear tee shirts...everyday

• Men want to customize too!

• Ignored segment of apparel industry

• Growing target market

• Loyal customers will spread the word

• Innovative

•Meeting customers where they are shopping most....Online!


Join our creative collective & stay connected via

www.teamwork/shopify.comWednesday, May 14, 14

http://www.teamwork/shopify.com

http://www.teamwork/shopify.com

teamwork- brand development project

Design

teamwork experience

sporting events

love of team events

band events

mens fashion

customization process

camping trips

surf openings