tec world leaders series with guy kawasaki

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Guy Kawasaki presens his new book at TEC Club (Jan 24, 2013)

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Page 1: TEC World Leaders Series with Guy Kawasaki
Page 2: TEC World Leaders Series with Guy Kawasaki

Genesis

Page 3: TEC World Leaders Series with Guy Kawasaki

Genesis

Page 4: TEC World Leaders Series with Guy Kawasaki

1.Write for the Right Reasons

Enrich people’s lives

Further a cause

Meet an intellectual challenge

Make money

Increase consulting

Increase speeches

Wrong Reasons Right Reasons

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2. Use Microsoft Word

Editors

Testers

Designers

Resellers

Styles Standard

Page 6: TEC World Leaders Series with Guy Kawasaki

3. Write Every Day

Page 7: TEC World Leaders Series with Guy Kawasaki

4. Build Your Marketing Platform

CuratorSectorexpert

Page 8: TEC World Leaders Series with Guy Kawasaki

5. Start with a Kindle Ebook

Amazon

iTunes

iBooks

Nook

Google Kobo

Page 9: TEC World Leaders Series with Guy Kawasaki

6. Tap the Crowd

Outline Manuscript PDF

Page 10: TEC World Leaders Series with Guy Kawasaki

7. Hire a Copyeditor

10 friends

60 testers

2 authors

1,400 mistakes

Page 11: TEC World Leaders Series with Guy Kawasaki

8. Hire a Cover Designer

Page 12: TEC World Leaders Series with Guy Kawasaki

9. Test Your Ebook

iBooksTabletsAppsCloud Readers

Page 13: TEC World Leaders Series with Guy Kawasaki

10. Never Give Up

“We are not interested in science fiction which deals with negative utopias. They do not sell.”

“His frenetic and scrambled prose perfectly express the feverish travels of the Beat Generation. But is that enough? I don’t think so.”

“It is impossible to sell animal stories in the USA.”

Match the rejection to the book

Page 14: TEC World Leaders Series with Guy Kawasaki

Artisanal Publishing Hall of Fame

Page 15: TEC World Leaders Series with Guy Kawasaki

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