tech for good: michael smith presentaiton at cof11
DESCRIPTION
TRANSCRIPT
TECHNOLOGY FOR GOOD
SOCIAL MEDIA
Create awarenessCommunicate instantly
Cultivate supportersCatalyze civic action
old
one-way top-down communication
new
decentralized conversation
TOOLS
Social networks
Blogs
Microblogs
Photo sharing
Video sharing
WORLDWIDE USERS
Facebook: 500 million
Twitter: 165 million
Causes: 110 million
LinkedIn: 100 million
COMMUNICATIONS
300,000+ followers (3x)
3500 fans
daily posts and series
livestream and recorded
RESOURCES: BLOGS & PUBS
GETTING STARTED: TIPS
Give up controlListen & shareSeek advice, helpBe consistentDon’t be rigid
CROWDSOURCING
Engage supportersEncourage innovation
Leverage collaborationReach a wide audience
CASE FOUNDATION EXAMPLES
105,000 donations$2.1 million raisedShort window: 30 daysSocial media tools
Nearly 5,000 ideasMajority took action15,000 votersEmail, web pages
CHALLENGES & PLATFORMS
ONLINE GIVING
34.5% increase from 2009Over 130 platforms
Leverage dollarsEncourage everyday giving
GIVING PLATFORMS
INVESTING IN PLATFORMS
$400 million
VIDEO STRATEGY
Tell storiesShare mission
Educate othersSpotlight progress
VIDEO & TUTORIALS
Original contentTutorialsInterviewsOn-locationLivestream
$10,000 in grants1,300 videos24,000 votesExpert panel
WHAT’S NEXT?
Location-based
Crowdsourced content
Social gaming
Video