Building a Game Dev StudioTOGEPRODUCTIONS FOUNDING STORY

About me

• CEO & Co-FounderToge Productions

• Games Designer, Art Director, & Programmer

• IGDA (International Game Developer Association) Jakarta Chapter Coordinator

Toge Productions

Kris AntoniCEO & CoFounder

SudarminCTO & CoFounder

Our Games

Winner of Citra Pariwara 2013

How to start?HOW TO GUIDE IN BUILDING A GAME STUDIO

#1 PartnerCOMPLETE EACH OTHER

#2 CapitalGET SOME MONEY

Financial Cost

Ideal

Computers : Rp 10 jt / org

Equipment : Rp 2 jt / org

Office : Rp 3 jt / month

Electricity, etc : Rp 2 jt / month

Internet : Rp 500 rb / month

Salary : Rp 8 jt /org/mo

Other expenses: Rp 1 jt / month

Budget for : 12 months

Total Cost : Rp 294 jt

What we had

Computers : Old laptops

Equipment : None

Office : Garage

Electricity, etc : Rp 2 jt / month

Internet : Rp 500 rb / month

Salary : None

Other expenses : Rp 1 jt / month

Budget for : 3 months

Total Cost : Rp 10.5 jt

#3 MotivationFIND YOUR GOALS, VISION, AND MISSION

Dream&

Passion

Prize $1000

#4 ProductWHAT ARE YOU TRYING TO SELL?

SOLD$3400

Profit Calculation

Income : Rp 34 jt Cost : Rp 10.5 jt Profit : Rp 23.5 jt Profit per person : Rp 11.75 jt

Equal to Rp 4 jt / month salary

#5 PersistenceSTRATEGY, MENTAL ENDURANCE, AND SOME DUMB LUCK

Mental, Social, and Physical Costs1. Diputusin pacar2. Diusir orang tua dari rumah3. Makan Indomie selama 3 bulan4. Hampir bangkrut5. Sakit maag akut6. Stress utk jangka waktu yg panjang7. Depresi8. Masa depan nga jelas9. Project nga kelar210. Project nga terjual11. Project dibajak orang12. Berantem sama temen 1 tim13. Dikasih rating 1/10 sama user14. Dapet komentar/feedback buruk yg tambah bikin depresi

ConclusionWHAT YOU SHOULD REMEMBER

Remember this

Find the right partner

Don’t worry about money

Have a vision

Make signature products

Starting a business is never easy, be tough and endure!

“Stay hungry, stay foolish”

~Steve Jobs

THANK YOU