tech in style issue 13

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BRINGING INNOVATIONS TO LIFE Tech in ASUS recommends Windows® 7. smart tablets have arrived Boost your performance in style with the new Eee Slate EP121 with the Intel® Core™ i5 processor inside ASUS K Series laptops combine high performance with IceCool technology Keep cool on the move AVAILABLE FROM ultra-stylish ultraportables Meet two stunning new laptops with bags of style ASUS EP121 is powered by the Intel® Core™ i5-470UM processor get 3d gaming on the go Dive into the action with the ASUS ROG G53Sw ISSUE 13 JUNE 2011 WWW.TECHINSTYLE.TV

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Page 1: Tech in Style Issue 13

BRINGING INNOVATIONS

TO LIFE

Tech inASUS recommends Windows® 7.

asus eee pad

special

smart tablets have arrivedBoost your performance in style with the new Eee Slate EP121 with the Intel® Core™ i5 processor inside

ASUS K Series laptops combine high performance

with IceCool technology

Keep cool on the

move

AVAILABLE FROm

ultra-stylish ultraportablesmeet two stunning new laptops with bags of style

ASUS EP121 is powered by the Intel® Core™ i5-470UM processor

get 3d gaming on the goDive into the action with the ASUS ROG G53Sw

ISSUE 13 JUNE 2011WWW.TEchINSTyLE.TV

Page 2: Tech in Style Issue 13

3ISSUE 13 | 2 | ISSUE 13

ASUS recommends Windows® 7.

3ISSUE 13 | 2 | ISSUE 13

ASUS recommends Windows® 7.

contents

About ASUSASUS, the world’s third biggest consumer notebook vendor and the maker of the world’s best-selling

and most award-winning motherboards, is a leading enterprise in the new digital era. ASUS designs

and manufactures products that perfectly meet the needs of today’s digital home and office user,

with a broad portfolio that includes motherboards, graphics cards, displays, desktop Pcs, notebooks,

netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones. Driven by

innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with

revolutionising the Pc industry with the Eee Pc™. With a global staff of more than 10,000 people and a

world-class R&D team of 3,000 engineers, the company’s revenue for 2010 was around US$10.1 billion.

04 pick up a pad Whether you want the power of a Pc on

the move, or just to browse the web on the sofa, ASUS has three innovative pad computers that take portability to a whole new level

06 hit the road in style Test-drive two stunning new supercar-

inspired laptops — the ASUS-Automobili Lamborghini VX6 and VX7

08 ultra-stylish ultraportables

If you’re looking for an ultraportable with

hello and welcome to ASUS Tech in Style.Technology with a personal touch is the

theme for this issue and we open with our most personal product to date — the Eee Slate EP121.

This innovative tablet computer combines a number of new technologies in an exciting

new form factor. The real difference, however, is that the EP121 is a fully fledged Pc with Intel® core™ i5 processor and Genuine Windows® home Premium.

The EP121 isn’t our only new tablet featured in this issue, though. Turn to page 4 and you’ll also discover our Eee Pad Transformer TF101 and Eee Pad Slider, both with Android 3.0 honeycomb for outstanding ease of use.

The Eee Pad Transformer is a 10.1" tablet with NVIDIA® Tegra 2 graphics and Flash 10.2 support for outstanding multimedia performance on the move. however, it also has an optional keyboard dock for those times when you want to get on with some serious typing.

Finally, you’ll also find information on our stunning new ASUS-Automobili Lamborghini VX6 and VX7 laptops, plus the gorgeous Eee Pc 1018P and U36 ultraportables.

We hope you enjoy the issue!

Jonney Shihchairman, ASUSTek computer Inc.

04

Page 3: Tech in Style Issue 13

3ISSUE 13 | 2 | ISSUE 13

ASUS recommends Windows® 7.

3ISSUE 13 | 2 | ISSUE 13

ASUS recommends Windows® 7.

Find out more at www.techinstyle.tv

credits

EDITORIALEditor Helen Ling

Creative Director Quawn Hsu

Production Ebony Besagni

MANAGEMENTManaging Editor James Kidder

PRODUCTIONProduction Manager John Pudney

Production Co-ordinator Giulia Di Cesare

copyright: ASUSTek (UK) Limited, 2011. All editorial content in this magazine has been sponsored by ASUS. While every care was taken preparing this magazine, ASUStek Limited cannot be held responsible for the accuracy of the information nor any consequences arising from it.

07meet the ASUS Team!The ASUS Airstream Experience will be touring the UK this year to demonstrate all of our latest products. come along and see what’s new — we’ll be running various competitions and offers, as well as demonstrating how you can get the most out of technology. The Airstream Experience will visit major retail parks around the UK and is equipped with satellite Wi-Fi, so you’ll be able to check your Facebook status, email your friends and even try out the latest in 3D gaming.

Visit www.techinstyle.tv for more information and tour dates.

good looks and stamina, here are two new laptops you really need to meet

10 Keep it cool With 2nd Generation Intel® core™

processors, ASUS K Series laptops offer outstanding style and performance

meet the Eee Pc 1015PWAvailable in powerful Purple Rain, glamorous Gold Dust or warm Angel Skin, the sleek Seashell design of the new Eee Pc 1015PW is enhanced by an embossed ‘wave’ pattern inside and out. Powered by the dual-core Intel® Atom™ N550 processor, the Eee Pc 1015PW takes everyday tasks in its stride, yet still lasts all day away from the mains.

Eee PC 1015PW10.1"(1024x600)LED-backlit screenGenuineWindows®7StarterIntel®Atom™N550processorUpto10hours’batterylifeAvailablefromPCWorld,Currys

&Amazon

Page 4: Tech in Style Issue 13

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ASUS recommends Windows® 7.

Find out more at www.techinstyle.tv

4

pick up a padWhether you want the power of a Pc on the move, or just to browse the web on the sofa, ASUS has three innovative pad computers that take portability to a whole new level

ASUS Eee Slate EP121 ASUS Eee Pad Transformer TF101 ASUS Eee Pad Slider

Page 5: Tech in Style Issue 13

5ISSUE 13 | 4 | ISSUE 13

ASUS recommends Windows® 7.

Find out more at www.techinstyle.tv

5ISSUE 13 |

ASUS recommends Windows® 7.

eee slate ep121Powered by an Intel® core™ i5 processor and Windows® 7 home Premium, the ASUS Eee Slate

EP121 packs all the performance of a notebook Pc into an incredibly portable slate form factor.

The 12.1" LED-backlit screen has an ultra-wide viewing angle that’s perfect for everything

from an impromptu presentation to watching a movie, while the capacitive touchscreen lets you take control with the flick of a finger or stroke of the digital pen when using slate-friendly software, as well as your other favourite Windows applications. 802.11n and Bluetooth 3.0 make for speedy wireless communication, too!

Eee Slate EP121Intel®Core™i5processorGenuineWindows®7HomePremium12.1"(1280x800)capacitive

touchscreenanddigitalpenAvailablefromAmazon

Eee Pad SliderAndroidOS3.0HoneycombNVIDIA®Tegra210.1"(1280x800)WSVGAWide-view(IPS)AvailablefromPCWorld,

Comet,CarphoneWarehouse, Amazon,Ebuyer&MicroAnvika

eee pad transformerAt only 12.99mm thick, the ASUS Eee Pad Transformer TF101 is portable enough for any trip, but it’s just as well-suited to web surfing on the sofa.

The Android 3.0 honeycomb operating system lets you choose from thousands of applications for just about every purpose, while NVIDIA® Tegra 2 with Flash 10.2 support means you can enjoy smooth streaming video on the 10.1" screen — or in full 1080p on an external display via mini hDmI.

And if you’re more interested in work than play, the optional keyboard dock transforms the Eee Pad Transformer into a compact notebook and boosts battery life to up to 16 hours.

eee pad sliderThe ASUS Eee Pad Slider means you don’t have to choose between a pad computer and a traditional laptop. This Android 3.0 honeycomb device has similar features to the Eee Pad Transformer, including NVIDIA®

Tegra 2 with hDmI-out. The difference is that its 10.1" LED-backlit touchscreen

slides back to reveal a full Qwerty keyboard, yet it still weighs in at well under 1kg.

Eee Pad Transformer TF101AndroidOS3.0Honeycomb10.1"(1280x800)WSVGA

Wide-view(IPS)NVIDIA®Tegra2AvailablefromPCWorld,Comet,

CarphoneWarehouse,Amazon, Ebuyer&MicroAnvika

Page 6: Tech in Style Issue 13

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Find out more at www.techinstyle.tv

Take a virtual test drive of two stunning new supercar-inspired laptops with visibly smart performance

hit the road in style ASUS Lamborghini VX7

ASUS Lamborghini VX6 ASUS ROG G53Sw

asus-automobililamborghini vX7

F ew ultraportables can take pole position in the high-performance stakes, but the new ASUS-Automobili Lamborghini VX7 has the horsepower to guarantee a

place on the podium. This stablemate to the outstanding ASUS-Automobili Lamborghini VX6 packs even more of a punch with 2nd Generation Intel® core™ processors. The Full hD 15.6" display gives a perfect view of the action, while the high-gloss paint job is a constant reminder of the power on tap.

As well as being powerful, however, the ASUS-Automobili Lamborghini VX7 is also highly portable, thanks to a carbon-fibre construction that sheds weight but retains rigidity. This is an ultraportable that will shrug off the challenges faced by mobile professionals, and its sharp good looks and aggressive posture will turn heads wherever it’s taken for a spin.

ASUS-Automobili Lamborghini VX7

Intel®Core™i7-2630QMprocessor(6MBcache,2GHz)

GenuineWindows®7Ultimate

NVIDIA®GeForceGTX460Mgraphics

FullHD15.6"(1920x1080)LED-backlitscreen

Dualhard-drivesupport

390x308x27.5mm

3.1kg

AvailablefromMicroAnvika,Ebuyer&SCAN

Page 7: Tech in Style Issue 13

7ISSUE 13 |

ASUS recommends Windows® 7.

Find out more at www.techinstyle.tv

ASUS ROG G53Sw Intel®Core™i7-2630QMprocessor(6MBcache,2GHz)GenuineWindows®7Ultimate15.6"HD3Ddisplay8GBDDR3RAM/1TBHDDNVIDIA®GeForceGTX460Mwith1.5GBVRAM3Dglasses,gamingrucksack&mouseAvailablefromMicroAnvika,Ebuyer,

PCWorld&SCAN

ASUS-Automobili Lamborghini VX6

Intel®Atom™D525(1.8GHz)processor

GenuineWindows®7HomePremium

NVIDIA®ION2™graphics

12.1"LED-backlitdisplay(1366x768)

297x204x28.7mm

1.5kg

AvailablefromMicroAnvika,Ebuyer&SCAN

asus-automobili lamborghini vX6

i f you’d rather your ultraportable announced itself with a passionate roar than an understated whisper, then the ASUS-Automobili Lamborghini VX6 will be right up your street. With a design inspired

by the Lamborghini murciélago LP640 Roadster, the VX6 comes clad in slick piano-black or pearlescent white, and packs the latest Intel® Atom™ dual-core processor for outstanding energy-efficient performance.

Luxury is the order of the day, from the responsive chiclet keyboard to the high-gloss trackpad

surrounded by a soft-touch palm rest. USB 3.0 ensures speedy file transfers

from compatible devices, too.

celeron, celeron Inside, core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel corporation in the U.S. and/or other countries.

ASUS Republic of Gamers strikes again with blisteringly quick 3D laptopsWith a design inspired by the sleek, angular lines of the F-117 stealth aircraft, the G53Sw packs an arsenal of clever features beneath its matte-black bodywork. high-performance portables like this need sophisticated temperature-control systems to keep things running smoothly during intensive gaming sessions, and the G53Sw has an innovative internal layout that sucks cool air from below the keyboard, over the internal incomponents and vents it through two large rear exhausts.

Top-flight specifications include 2nd Generation Intel® core™ processors, while optional solid-state hybrid hard drives ensure rapid level-load times. The secret weapon, however, is active 3D technology which displays a full-resolution 3D image with a wide viewing angle for the ultimate gaming and movie experience — all in a portable

package that you can take anywhere.

Page 8: Tech in Style Issue 13

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Find out more at www.techinstyle.tv

StunninglyLightPowerfullyBeautifulStunninglyLightPowerfullyBeautifulIf you’re looking for an ultraportable with style to match its stamina, here are two new laptops you really need to meet

ASUS Eee PC 1018P ASUS U36

Eee PC 1018PW ith a case that’s been carefully crafted from

aluminium and a razor-sharp profile, the Eee Pc 1018P is a netbook that’s bound to inspire

desire in all who see it. Don’t be fooled by its stunning good looks, though

— this masterpiece of design also packs some seriously smart features, from ultra-fast USB 3.0 ports to a battery life of up to 10 hours, so you can work all day without wires to worry about.

Fingerprint recognition and online backup help keep your data safe and secure, too, making the Eee Pc 1018P the perfect travelling companion for people who like their technology to be sophisticated, both inside and out.

Eee PC 1018P

Intel®Atom™N470processor

GenuineWindows®7Starter

10.1"LED-backlitscreen (1024x600)

250GBharddrivewith 500GBASUSWebStorage

Upto10hours’batterylife

AvailablefromComet

Page 9: Tech in Style Issue 13

9ISSUE 13 |

ASUS recommends Windows® 7.

Find out more at www.techinstyle.tv

StunninglyLightPowerfullyBeautifulStunninglyLightPowerfullyBeautifulIf you’re looking for an ultraportable with style to match its stamina, here are two new laptops you really need to meet

ASUS Eee PC 1018P ASUS U36

m obile professionals looking to make a sophisticated style statement need look no further than the brand-new ASUS U36. measuring just 19mm at its

thickest point, this executive ultraportable laptop is fashioned from high-tech materials including magnesium alloy and fibreglass to keep weight to an absolute minimum.

Even more impressive is the fact that ASUS hasn’t sacrificed performance for the sake of portability: the U36 packs a powerful standard-voltage Intel® core™ mobile processor and up to 10 hours’ battery life.

Innovations abound in the ASUS U36, from auto-switching graphics that tailor performance to suit both the task in hand and the power source, to a uniquely textured metallic lid that cuts a dash, but keeps fingerprints at bay.

ASUS U36

Intel®Core™i5-480Mprocessor (3MBcache,2.66GHz)

GenuineWindows®7Professional

NVIDIA®NVG310Mgraphicswith Optimustechnology

13.3"LED-backlitdisplay(1366x768)

328x238x19mm

1.44kg(4-cell)/1.66kg(8-cell)

AvailablefromComet

ASUS U36

Page 10: Tech in Style Issue 13

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Find out more at www.techinstyle.tv

i f you think good looks are just as important as great performance in a laptop, you need look no further than the new ASUS K Series.

On the outside is a sleek shell, while inside is an aluminium palm-rest that’s as sturdy as it is stylish. On the inside are the 2nd Generation Intel® core™ dual- and quad-core mobile processors for unbeatable mobile processing power, thanks to Turbo Boost Technology 2.0* and Smart Performance enhancements.

When it comes to laptops, high performance often goes hand in hand with high temperatures, but the ASUS K Series has an innovative design that includes Icecool technology, ensuring the areas of the case that are in contact with parts of the body always stay cool to the touch.

Unlike on other laptops, heat-generating components in the K Series don’t sit under the palm-rest, but elsewhere inside the laptop chassis, and are cooled with an efficient heat pipe and fan arrangement. The result is a laptop whose key areas stay below body temperature for cool and comfortable use at all times.

Keep it coolWith 2nd Generation Intel® core™ processors, ASUS K Series laptops offer outstanding looks and visibly smart performance

ASUS K3 Series laptops

* Intel® Turbo Boost Technology requires a system with Intel Turbo Boost Technology capability. consult your Pc manufacturer. Performance varies depending on hardware, software, and system configuration. For more information, visit www.intel.com/technology/turboboost

Page 11: Tech in Style Issue 13

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ASUS recommends Windows® 7.

Find out more at www.techinstyle.tv

ASUS K3 Series

2ndGenerationIntel®Core™dual-andquad-coreprocessors

GenuineWindows®7HomePremium

Upto8GBDDR3RAM

LED-backlitHDscreen

NVIDIA®GeForceGTgraphics,with upto2GBVRAM

AvailablefromEbuyer,PCWorld, Comet&Currys

1 Intel® 2nd Generation

Intel® core™ processors with Turbo Boost Technology 2.0* and up to eight-way multitask processing.

2Stylish exterior with brushed

aluminium palm-rest for ultra-stylish mobility.

3comfortable chiclet keyboard with separate

numeric keyboard for easy number entry.

4 Large touchpad with ASUS Palm Proof

technology to prevent accidental mistyping.

5 Palm-rest with ASUS Icecool technology

keeps you cool at all times.

Page 12: Tech in Style Issue 13

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ASUS recommends Windows® 7.

The powerful new ASUS N53 with the magic of SonicMaster audio technology wants you to achieve greatness and win amazing prizes, including an ASUS N53 laptop !

It’s a cool and sleek portable PC packed with features, including exclusive SonicMaster technology by ASUS, Bang & Olufsen ICEpower® for truly cinematic sound and ASUS Video Magic for better 1080p HD visuals. Driven by 2nd generation Intel® Core™ i processors, the N53 is your ticket to the inside track for incredible Green Lantern prizes. The N53 is available UK-wide in Comet stores.

Green Lantern (In Cinemas June 17) is set to be one of the biggest movies of the Summer 2011, and ASUS puts you right at the heart of the action.

Go to www.techinstyle.tv to enter this exciting promotion and your chance to win some amazing prizes, including an ASUS N53 laptop! Closing date of for the competition is 30th of June, 2011. For full terms and conditions please go to www.techinstyle.tv.

GREEN LANTERN and all related characters and elements are trademarks of and © DC Comics (2011).

Only In Cinemas June 2011www.Green-Lantern-Movie.co.uk

GreenLantern200x248.indd 1 07/04/2011 09:58