tech recruiting 101 how to recruit engineers to your startup

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Tech Recruiting 101: How to Recruit Engineers to your Startup JumpSearch Recruiting “Changing lives one connection at a time.”

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Tech Recruiting 101 presentation for Start-Up School in South Jordan, Utah November 2013 aimed at helping start-ups with understanding how to find and attract top engineers to their startup.

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Page 1: Tech recruiting 101 how to recruit engineers to your startup

Tech Recruiting 101:How to Recruit Engineers to your Startup

ERIC

JumpSearch Recruiting“Changing lives one connection at a time.”

Page 2: Tech recruiting 101 how to recruit engineers to your startup

We are JumpSearch.

Michelle Kuo, Founding Partner

Connecting people is Michelle's passion.

Michelle has honed her talent acquisition skills for over 7 years experience as the top recruiter for several agencies successfully placing hundreds of candidates before starting her own firm.

She has served as a panelist and guest speaker for numerous events including: UCLA Entrepreneur's Panel and the University of Michigan/Ross Business School’s Salary Negotiations and Resume Workshop.

Michelle holds a Bachelor of Science degree in Psychology from UCLA.

Eric Sullano, Founding Partner

Technology is Eric's passion.

Eric offers over 14 years experience applying internet, software, and mobile technologies to create new business opportunities.

He has launched numerous product and technology initiatives with companies including PriceWaterhouseCoopers, PG&E, California ISO, Pacific Bell, Ticketmaster/IAC, Live Nation Entertainment, Spark Networks, and Backcountry.com.

Eric earned a Bachelor of Science degree in Mechanical Engineering and an MBA from the University of Southern California.

www.jumpsearchrecruiting.com

Page 3: Tech recruiting 101 how to recruit engineers to your startup

“No company became great without first building the team. It starts with good recruiting.”

Jim Collins - Good to Great

ERIC

Page 4: Tech recruiting 101 how to recruit engineers to your startup

What trends are we seeing in Utah?

MICHELLE

Demand for technical talent is skyrocketing.

Technical job postings per capita - Source Indeed.com

Page 5: Tech recruiting 101 how to recruit engineers to your startup

There is a deep scarcity in mid-to-senior level technical talent.

MICHELLE

Entry-Level ExecutiveMid-to-Senior

Often have to go out-of-state to find talent.

Page 6: Tech recruiting 101 how to recruit engineers to your startup

Ultimate goal is to find, attract, and retain the best possible* talent.

MICHELLE

Page 7: Tech recruiting 101 how to recruit engineers to your startup

What is technical recruiting?

Talent Sourcing

OutreachPromotionRequirements

Networking

Relationship BuildingPipeline

Matchmaking

Partnership

Customer Service

Opportunity Definition

Market Research

Talent Qualification

Technology TrendsRegional Awareness

Negotiations

People and ProcessMICHELLE

Page 8: Tech recruiting 101 how to recruit engineers to your startup

There’s a lot that can go wrong.

ERIC

But, there’s a lot that can go RIGHT.

Page 9: Tech recruiting 101 how to recruit engineers to your startup

ERIC

Page 10: Tech recruiting 101 how to recruit engineers to your startup

Our approach to building a talent pipeline.

1. Know thyself. Craft your story.

2. Share your story.

3. Craft an awesome job description.

4. Create awareness and demand

5. Source and qualify

6. Engage the candidate

Mind the candidate experience

Calibrate

ERIC

Page 11: Tech recruiting 101 how to recruit engineers to your startup

Step 1: Know thyself. Craft your story.

Products

Team

Vision

Market

Mission

Culture

Technology

Founders

ValuesFunding

Gaps

ERIC

Tap into the emotional aspects of your story.

Page 12: Tech recruiting 101 how to recruit engineers to your startup

What’s their mission?

MICHELLE

Page 13: Tech recruiting 101 how to recruit engineers to your startup

What’s their product? Team culture?

MICHELLE

Page 14: Tech recruiting 101 how to recruit engineers to your startup

What’s their history?

MICHELLE

Page 15: Tech recruiting 101 how to recruit engineers to your startup

What do they value?

MICHELLE

Page 16: Tech recruiting 101 how to recruit engineers to your startup

Where’s the emotion?

MICHELLE

Page 17: Tech recruiting 101 how to recruit engineers to your startup

Is this company credible?

MICHELLE

Page 18: Tech recruiting 101 how to recruit engineers to your startup

Step 2: Share your story.

ERIC

Page 19: Tech recruiting 101 how to recruit engineers to your startup

Step 3: Craft an awesome job description.

Workplace

Team

Role

Compensation

Challenge

PerksTechnology

Mission

Career growth

ERIC

What is the “employee value proposition”?

Page 20: Tech recruiting 101 how to recruit engineers to your startup

What’s compelling for a candidate?

MICHELLE

Page 21: Tech recruiting 101 how to recruit engineers to your startup

What’s compelling for a candidate?

MICHELLE

Page 22: Tech recruiting 101 how to recruit engineers to your startup

Step 4: Generate awareness and demand.

ERIC

Page 23: Tech recruiting 101 how to recruit engineers to your startup

Step 4: Generate awareness and demand.

Natural Network

Broad Outreach

Referral ProgramAgencies

Ambassadors

Targeted Outreach

ERIC

Page 24: Tech recruiting 101 how to recruit engineers to your startup

TIP: Dig your well before you’re thirsty.

(but be smart about it)

ERIC

Page 25: Tech recruiting 101 how to recruit engineers to your startup

Step 5: Source and qualify exercise

Exercise:○ iOS candidate profile ○ Spend 30 seconds on each of the two profiles

What stood out with each of the profiles?What questions do the profiles prompt?Would you reach out to this person?

MICHELLE

Page 26: Tech recruiting 101 how to recruit engineers to your startup

Candidate 1

MICHELLE

Page 27: Tech recruiting 101 how to recruit engineers to your startup

First impressions?

Page 28: Tech recruiting 101 how to recruit engineers to your startup

Candidate 1

MICHELLE

Page 29: Tech recruiting 101 how to recruit engineers to your startup

Candidate 2

MICHELLE

Page 30: Tech recruiting 101 how to recruit engineers to your startup

First impressions?

Page 31: Tech recruiting 101 how to recruit engineers to your startup

Candidate 2

MICHELLE

Page 32: Tech recruiting 101 how to recruit engineers to your startup

Candidate 3

MICHELLE

Page 33: Tech recruiting 101 how to recruit engineers to your startup

Candidate 3

MICHELLE

Page 34: Tech recruiting 101 how to recruit engineers to your startup

Not all profiles are created equal.

The “Offshore”

The “Veteran” The “Great-One”

The “Deflector” The “Maverick”

The “Hotshot”

(Same goes for engineers.)

ERIC

Page 35: Tech recruiting 101 how to recruit engineers to your startup

Step 6: Engage the candidate.

THIS IS THE HEART OF RECRUITING!

MICHELLE

Page 36: Tech recruiting 101 how to recruit engineers to your startup

TIP: What’s the deal with “Passive Candidates”?

Adjust your approach for passive or active candidates.

MICHELLE

Page 37: Tech recruiting 101 how to recruit engineers to your startup

Mind the candidate experience.

Roles Expectations

Communication

Personalization

Process Feedback

Agency

Consistency Time-frames ERIC

Page 38: Tech recruiting 101 how to recruit engineers to your startup

Calibrate.

● Retrospectives● Survey your candidates● Survey your market● Survey your peers● Refine your approach,

job description and search ERIC

Page 39: Tech recruiting 101 how to recruit engineers to your startup

In Summary

1. Know thyself. Craft your story.

2. Share your story.

3. Craft an awesome job description.

4. Create awareness and demand

5. Source and qualify

6. Engage the candidate

Mind the candidate experience

Calibrate

ERIC

Page 40: Tech recruiting 101 how to recruit engineers to your startup

Future series topics

1. Crafting your story2. Profiling Talent3. Tech Lingo in a Nutshell (aka Alphabet Soup)4. Write a Great Job Description5. Sourcing and Screening6. Presenting a Compelling Offer7. Recruiting Tools8. Working with Agencies9. ….? ERIC

Page 41: Tech recruiting 101 how to recruit engineers to your startup

ERIC