TECH STACK

TECH STACK

“A technology stack comprises the layers of components or services that are used to provide a software solution or application”.

-http://en.wikipedia.org/wiki/Technology_stack

TECH STACK

TECH STACK

Server Architecture

Database(s)

Data Access Layer

Web Applications

Web Pages

TECHNOLOGY IS ONLY AS GOOD AS THE SOLUTIONS IT PROVIDES

TECHNOLOGY IS ABOUT SOLUTIONS

INTERSECTION OF NEEDS

Our job is to !nd out the optimal intersection of your needs, your customers’ needs, and the capabilities of the technology at our disposal.

Business RequirementsUser Interactions

Technological Capabilities

CONSIDERATIONS

FOCUS ON FRAMEWORK

BUT, LET’S FOCUS ON THEREAL FOCUS

THE HUMAN FRAMEWORK

WHAT DO WE NEED TO DISCOVER?

What Your Customers Need What *You* Need

WHAT’S ON THE TABLE?

WORDPRESS• WordPress is a simple content management system (geared for blogs).

DRUPAL• Drupal is an advanced content management system (geared for communities).

DJANGO• Django is a framework (geared for building).

WORDPRESS

PROS:

• It’s the de-facto standard for blogs and smaller CMS sites• We ourselves are very familiar with it• Very easy to !nd Wordpress Developers• it’s written in a ubiquitous language (PHP)

CONS:• It’s the de-facto standard for blogs and smaller CMS sites :) (target!)• It’s built to be a Blog, anything else is stretching it• as such, its data structure is ill-suited for anything more complex

than a blog• It’s written in PHP, which is a problematic language

DRUPAL

PROS:• You seem to be familiar with it• It’s almost plug-and-play, if you’re not really customizing it• It ships with features you need (e.g. multi-sites, multi-languages)• it’s written in a ubiquitous language (PHP)

CONS:• Behind the scenes, it’s not always pretty • Customizing it becomes very problematic, very quickly (and we will

need to customize)• It ships with a pre-set data structure, which sucks if you don’t want

to use it• It’s written in PHP, which is a problematic language

DJANGO

PROS:• Robust, secure, extraordinarily clear low-level framework geared

towards custom builds• Tools & mindset to tailor solutions to clients’ needs quickly (i.e. not

working around another’s pre-conceived notion)• Performance! • We really, really like it, and have a resident expert

CONS:• Built on a more exacting language, fewer developers available• Prerequisite knowledge to set up working site (no one-button install)

(yet)• Requires less common server set-up than, say, PHP• It is not a full-fledged CMS

WHAT MATTERS TO YOU

TOOL BOX

TOOL BOX: LANGUAGES

INTRODUCTION

Magnetic Creative is primarily a LAMP Stack (Linux, Apache, MySQL, PHP/Python) Agency.

We all have a background in PHP, but have moved towards Python due to its heightened security, rapid deployment tools, and its amazing quality as a programming language.

THANK YOU