Getting Started with Mobile

Programmatic Buying

50%+ of U.S. digital consumers engage on

both computers & mobile devices

74% of U.S. smartphone owners say they use

mobile location-based services

90% of U.S. smartphone users take pictures with

their phone’s camera

People moveBetween screens, places, and

moments

Connecting Mindsets & Moments

60K+ mobile apps and websites have integrated Millennial Media’s SDK

Providing data-rich impressions with more than 15 mobile-first targetable dimensions of every ad call within MMX

Reaching pinpointed audiences on MMX

Reach unique users by intelligently interpreting mobile-first signals to buy valuable impressions programmatically

Ad Size Ad Type App ID App Store URL AppNexus ID Carrier Connection Type Country Device ID Device OS Lat/Long Package ID Pub ID Site ID User Agent User IP URL

Find your online audience in mobile

Ad Size Ad Type App ID App Store URL

AppNexus ID Carrier Connection Type Country Device ID Device OS Lat/Long Package ID Pub ID Site ID User Agent User IP URL

Reach consumers across screens by leveraging AppNexus IDs to purchase

impressions in MMX

1:1 match enables clients to target users across screens

Millennial Media ID

AppNexus ID

Client ID

Align your brand with high quality content

Ad Size Ad Type App ID App Store URL AppNexus ID Carrier Connection Type Country Device ID Device OS Lat/Long Package ID Pub ID

Site ID User Agent User IP URL

Access premium mobile inventory with greater transparency in a Private Marketplace

• Guaranteed inventory

• Custom whitelist of sites to target

• “First-look” access to this inventory on MMX

Target users based on channel or audience

Engage your audience with unique ad formats

Ad Size Ad Type App ID App Store URL AppNexus ID Carrier Connection Type Country Device ID Device OS Lat/Long Package ID Pub ID Site ID User Agent User IP URL

MMX is one of the industry’s largest

sources of programmatic MRAID-

compatible media

• Standard banners

• Full-screen interstitial

• Rich Media

• Video*

*Coming 2014

Premium Programmatic

Reach pinpointed audiences at scaleLeverage web, mobile or offline data, or use Millennial Media audiences, to target users across screens

Scale at the impression levelEngaging ad formats on more than 1 billion data-rich mobile impressions per day across mobile web & in-app inventory

MMX: Built for mobile

Purist mobile signals availableTransparency at the impression level on 15+ mobile first dimensions delivered by Millennial Media’s SDK install base

DIY Approach

• Has (or is building) a relationship with a DSP

• In-house programmatic expertise

• Wants fully-transparent buy

Getting Started with Mobile Programmatic

Managed Service

• New to programmatic• Believe in the value of RTB• Do not have the resources to

execute programmatic buys• May need strategic or

creative support

Which option is right for you?

And we do it at scale.We deliver.

650MM+Monthly unique worldwide users

170MM+Monthly unique

U.S. users

60,000+More than 60k apps

9,000Approximately

9k devices

52MM+cross-screen users alone

Contact us for information on how MMX enables buyers to:

• Find online audience in mobile as they move between mindsets & moments

• Align to your brand with high quality content in a private marketplace

• Engage your audience with unique ad formats to create a memorable consumer experience

Julienne ThompsonVice President, Programmatic

M: 443.681.6210E: jthompson@millennialmedia.com