tech transfer workshop 20101001 final
TRANSCRIPT
Work redesigned
making the right noises
1. learn how to tactically plan and leverage social software to increase the reach and response of your innovations,
2. introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage,
3. while also talking you through ways to minimise risk and create a social media policy and strategy for your office.
ignore or embrace?
my mad bro’
seggr is a strategic management and innovation agency. We focus on the creative art of designing humanised
solutions and finding meaning and the commercial science of targeting goals, and bringing innovations to market.
Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last
year...
Source: 2009 Edelman Trust Barometer
CEOs are the least trusted source of information when forming an opinion of a company. 81% of respondents do not trust
the CEO as a source in Australia, the US and Europe
Source: 2009 Edelman Trust Barometer
87% of Australians would refuse to buy from a company they do not trust, and 93% said they chose to buy product or
services from companies they trust.
Source: 2009 Edelman Trust Barometer
so, what has changed?
It was about starting conversations... Ben Self, DNC
“we all have a burning desire not to connect with thousands of ‘friends’ that we hardly know, but with just four people, the right four people…and that is all it takes to change the world, just four connected, passionate people.” Robert Scoble
the future of advertising is about being social
1. learn how to tactically plan and leverage social software to increase the reach and response of your innovations,
2. introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage,
3. while also talking you through ways to minimise risk and create a social media policy and strategy for your office.
C + I + C + S = attractionretention
the seggr = social construct
connecting + interacting + creating + sharing = attractionretention
the seggr = social construct
source: Harold Jarche – Learning and Working on the Web
source: Harold Jarche – Learning and Working on the Web
interacting
connecting creating
sharing
people are turning to each other...because they can!
20 – Hours of video uploaded every minute onto YouTube
600k - new members on Facebook per day
4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
500,000 – The number of active Facebook applications. 900,000 -The number of blogs posts
put up every day
700 million – The number of photos uploaded per day on Facebook
50% – Percentage of Facebook users that log in every day.
350 million – People on Facebook.
1.73 billion – Internet users worldwide (September 2009).
18% – Increase in Internet users since the previous year.
27.3 million – Number of tweets on Twitter per day (November, 2009)
126 million – The number of blogs on the Internet (as tracked by BlogPulse).
so let’s talk about connecting
Harold Jarche
how connected are you people?
sharing - ($928m in 9 years)
where are they having conversations?
who are your influential people?
0 2 4 6 8
10 12 14
hours per week
hours per week
Hidden Costs of Informa5on Work: A Progress Report. IDC survey of 706 knowledge workers -‐ 2009
“Employees shouldn’t waste too much 5me on the intranet; social media wastes 5me; the Internet is a produc5vity drain”
how do you find information?
do you interact with others to plan?
who are your creative people?
what do you do that is worth sharing?
1. learn how to tactically plan and leverage social software to increase the reach and response of your innovations,
2. introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage,
3. while also talking you through ways to minimise risk and create a social media policy and strategy for your office.
• keep it up to date • connect with people • interact with others
through Q and A • create questions and
content • share expertise and
connections
1. learn how to tactically plan and leverage social software to increase the reach and response of your innovations,
2. introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage,
3. while also talking you through ways to minimise risk and create a social media policy and strategy for your office.
step 1: what do you do?
step 2: what’s your objective?
step 3: what is your current relationship like with your
customers
nothing
one off
repeat
customers
enthusiasts
advocates
evangelists
step 4: Are they
creatives or spectators?
what is it you do
again – the one thing
you do well?
step 6: how will you be human?
step 7: measuring success
what does it look like?
AWARENESS
= web traffic = web traffic referrals = search volume
= friends = followers = mentions
Anti-procrastination alert:
You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences.
is this you social media policy?
CONNECTing [sourced ideas from 21,000,000 strong seggr network] INTERACTing [collaborated with seggr executives and Sydnovate]
CREATing [maybe a little bit?]
SHARing [we just did!]
things have changed?
It IS about starting conversations... Ben Self, DNC
connecting + interacting + creating + sharing = attractionretention
the seggr = social construct for the workplace
this slide is intentionally blank (thank you)